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Google Analytics Features I'd Like To See #1

         

netmeg

3:22 pm on Sep 28, 2007 (gmt 0)

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- In some cases it only seems to be reporting around 60% of the actual traffic. Not sure how or why that is happening, but we host 250 sites here, and have all the actual logfiles and several analyzers running, and we remove all the bots and our own traffic, and it STILL shows as way low in some cases. Examples available upon request.

- How about a general repository for us to share filters? I'm thinking of something along the lines of the way Google offers widgets and gadgets and whatnot for iGoogle and Desktop. I've created some and gone out and found some out there that did things I didn't even realize were possible; why re-invent the wheel?

- I find the breadcrumb navigation somewhat lacking. There's a lot of times where I'm digging down deep to the keyword level, and I want to go back just one step, and I end up back about four levels, or worse yet, where I started.

- Much more help on setting up to track other types of campaigns (MSN and Yahoo PPC, online campaigns, offline campaigns)

- For those of us who are working with clients (as opposed to just our own accounts) it would be really great to be able to set up some kind of a demo account with some demo stats (or have one available) to show to clients. To be honest, they'd rather have me show them the benefits step by step with an account that looks like their traffic and their sample products than sit through your presentation. I can't show one client another's data, and they just don't seem to get how useful and important this information is unless they can see it and click on it and I can explain it in terms of their business.

Ok, that's for starters. I have more.

RhinoFish

9:29 pm on May 27, 2009 (gmt 0)

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when adding managed placements using the placement tool...

1) filter the sites it finds using our entered campaign level exclusions. it takes time to inspect each site and when i've made choices about types of sites and then am previewing placements and up comes some near naked women smoking from a bong on the home page of a suggested placement domain, i really feel like my time has been robbed.

2) when looking at the list of suggested placements, when there are subplacements and you drill down, it jumps you out of your list and when you return (after inspecting the subsections of a particular domain), your place in the higher level list is lost. please make that work better - i often avoid the valuable, better targeted subsections because it's a real pain to view/preview them.

3) when you click a site to go preview it, a google page opens with very little information on it, then you click through to the actual domain from there to preview the site. either ditch that intermediate step (its a time robber also) so we can jump directly to the suggested site -OR- add more valuable information to that intermediate g-hosted webpage. some ideas for more data there would be:

+title & meta keyword tag data from the site's home page (to make my previewing more effective, often a domain name doesn't tell the story)

+thumbnail screenshot of the site's home page (visual recognition can speed reviews, but make it load fast)

+average load time [so i can avoid the sites that get suggested that take forever to load (and this should flag your click fraud department, i mean, what human beings browse on sites that take more than 30 seconds to load? boot them from your network!)]

+demographics of the suggested site's visitors - sex, age, maps of where their visitors are from

+some kind of smart pricing indicator that tells me about the overall conversion quality of a site's traffic. I know you don't want to fork over a number - it may not be relevant to what i'm advertising also, but assign a tag to indicate that suggested sites fall into the upper third of content sites regarding aggregate G-tracked conversions so I know its a quality source of content. And hey, since we're doing this, put an option in there for me to bump up my from my default placement bid... yeah, i'm thinking of both of our needs here G. :-)

4) space is tight in this screen, consider ditching the mini-window that the placement tool is now framed within, in the new interface.

If you read this far, send me a fridge man, i felt jipped this past christmas. :-)

RhinoFish

9:43 pm on May 27, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



concerning negative keywords:

1) i can't find the clean sweep tool that gathers up ad group negs and makes them campaign level negs instead.

2) in that tool, in the old interface, it has a drop-down selector that allows me to select ad groups in that same campaign and just sweep from them... if you put this tool into the new interface, please give me the choice to sweep in (aka copy, in this case) the campaign negs from other existing campaigns. i hardly ever need to sweep from an ad group to another, each has it's own particular needs. but campaign negs are often broad things i want to replicate in all campaigns. i remember the tool was born when G introduced camp negs and the need for the tool was strong. today though, and i know you can verify this on your end (hehehe), the need is to copy / gather / clone camp negs. clean sweep needs new bristles. :-O

RhinoFish

9:49 pm on May 27, 2009 (gmt 0)

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i noticed with the new interface that it's taking longer to approve banners... ok, i'm lying, it's not taking longer. but dagnabbit, it's too slow. i entered a campaign today that my client surprised me with, special deal ends June 5th. proportionally, the banner approval delay on your end eats up a serious chunk of my run timeframe (now thru 6/5).

make some super secret special thing that provisionally approves banners (while they're pendign manual review) for people who provide grunchloads of feedback for you on the new interface. :-)

RhinoFish

10:15 pm on May 27, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



concerning banner review delay time, two ideas:

1) you folks are algorithmic... order us in the review process using a scoring mechanism based on our historical banner ad approval rate.

2) carrot approach... give faster reviews to people who are certified Google Advertising Professionals (GAP) users. sure, some will say this is against the do no evil g mantra, but think about it. it's in your interest to promote user knowledge and surely GAPs will have a higher approval rate, so it makes sense from an efficiency and fairness standpoint in many ways. for the record, so it's evident i'm not self-serving here, lil do no evil myself, i'm not a certified GAP, the benefits haven't merited my time... but head of of line (or expedited) banner reviews might change my thinking... :-)

AdWordsAdvisor

3:31 pm on May 28, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yikes! We are talking serious amounts of feedback this week!

I'll be adding this feedback to the Advertiser Feedback Report before too long - and there is still plenty of time for more. The report will go out roughly 14 hours from the time I write this.

RhinoFish, you have been so prolific this week that everything you have written will not fit in 'new UI section of the report, while still allowing for quotes from other sources. So I will copy/paste your new UI related posts directly into an email to the 'new UI team' and also include a link to this thread.

Thanks a ton!

AWA

RhinoFish

6:49 pm on May 28, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



back to the pasting of keywords with keyword bids and/or keyword urls...

i've been talking about the "edit keywords" process. in the old interface, you could paste keywords with appended bids and urls, like:

keyword ** 0.80 ** [landhere.com<...]

in the new interface, doesn't look like you can.

but this input is a tad different. in both the old and the new interface, when creating a new ad group (or new campaign with an ad group), there's a paste keywords box, and it also doesn't accept keyword bids or keyword urls...

same thing was true in the old interface.

so when building new stuff, offline i've built keyword lists and analyzed bids and such and am ready to paste like a mad man - pasting one time, saving me tons of work and the system tons of processing instances. but instead, i have to paste a placeholder keyword, finish the build, then go in and edit the keywords to add their appended bids or urls. very time consuming, and process intensive.

please, in the new system, besides the edit process, in the new ad group process, make the keyword entry box allow pasting of keywords with appended bids and urls.

[edited by: RhinoFish at 6:51 pm (utc) on May 28, 2009]

cline

7:45 pm on May 28, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On the new interface I sure miss the ability to view 500 lines per page. The 100 limit has me constantly moving from page to page.

AdWordsAdvisor

12:44 am on May 29, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've now got the latest - thanks!

Four hour warning bell now sounding. :)

AWA

AdWordsAdvisor

5:32 am on May 29, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



And now, the thirty minute warning flare goes up. :)

AWA

Sujan

5:23 pm on May 29, 2009 (gmt 0)

10+ Year Member



Better handling of invoices:

1. Download invoice as PDF
2. Download all invoices of a month/year as one ZIP-file (containing PDF files)
3. Download all invoices of all accounts of an MCC as ZIP-file

- Jan

[edited by: Sujan at 5:24 pm (utc) on May 29, 2009]

RhinoFish

11:33 pm on May 31, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



When viewing ads, the previous interface has a feature linked that says "View full size image ad". The new interface doesn't have that feature. It's useful and I miss it. It also comes in handy for answering clients when they ask me how their ads look when displayed.

RhinoFish

11:35 pm on May 31, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



i tested the speed of the old interface versus the new interface, the old is much, much faster to load. i am hopeful that the new interface's slower speed has a plausible explanation, like it's in Beta and has fewer server resources.

AdWordsAdvisor

2:03 am on Jun 5, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



All feeback posted here since last week is now in the Advertiser Feedback Report - which will be sent roughly 4 hours from the time I write this.

Many thanks for taking the time to post it.

As always, I'll check back at least one more time before I send the report.

Best,

AWA

JoeT321

5:16 am on Jun 5, 2009 (gmt 0)

10+ Year Member



see lower

[edited by: JoeT321 at 5:18 am (utc) on June 5, 2009]

JoeT321

5:16 am on Jun 5, 2009 (gmt 0)

10+ Year Member



Quality score normalized by hour.

CTR is lower at night hours and will put a border line QS7 keyword to QS6 and the ad won't start running again during the day until I up the bid to the QS6 minimum bid estimate, then it will go back to QS7 and this process repeats over and over again each day.

Very annoying, I should be able to just leave the bid set instead of having to baby it.

Since the QS changes instantly now it should take the hour of day into factor.

[edited by: JoeT321 at 5:19 am (utc) on June 5, 2009]

AdWordsAdvisor

5:43 am on Jun 5, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Got it JoeT321 - many thanks. ;)

Running behind, so probably another hour to go. I'll check back one last time before I hit 'send' in case anyone has something they'd like to add.

AWA

JoeT321

7:21 pm on Jun 5, 2009 (gmt 0)

10+ Year Member



Also would be nice in Adwords Editor on the "Advanced Bid Changes" menu to have a "Set keyword maximum bids to their first page bid estimates" instead of just "Raise keyword maximum bids to their first page bid estimates".

The reason why:

Say I'm bidding on keywords that have a bad history with Adwords and are showing me a $5 first page bid estimate QS 2 (from other advertisers bad history). So I bid the $10 and it runs for a few days and gets a good CTR and now has a QS3 and a $1 first page bid estimate.

In order to lower my $10 bid to $1, I have to manually go through and compare the first page bid estimate tab in adwords editor to the max CPC tab. I should be able to do lower them automatically just like the "Raise keyword maximum bids to their first page bid estimates" does.

[edited by: JoeT321 at 7:21 pm (utc) on June 5, 2009]

dr1zz

3:09 pm on Jun 11, 2009 (gmt 0)

10+ Year Member



The ability to put notes associated with adgroups or keywords ( for example why it was paused or translations for foreign keywords).

I have to keep a separate Excel sheet to keep track of all changes I make and why.

AdWordsAdvisor

12:15 am on Jun 12, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Many thanks for your feedback JoeT321 and dr1zz - I've now included it in this week's Advertiser Feedback Report which will go out in about 5 hours.

Lot's of time for late breaking additions, from any and all. As always, I'll check back a couple of times before I send the report.

By the way, dr1zz, even though it is not what you are looking for, I just wanted to make sure you were aware of something related, called the My Change History tool. More info on these pages:

How do I use the My Change History tool?
[adwords.google.com...]

What changes can I see in My Change History?
[adwords.google.com...]

AWA

cline

2:19 pm on Jun 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here's an obscure problem I encountered this week. One of my clients changed their credit card. Adwords automatically tested the card and encountered a problem, causing ad delivery to be stopped even though only a small balance had been accrued.

The problem: No notice. No warning emails were sent. No red billing-problem banners on the account. Nothing.

dr1zz

4:57 pm on Jun 17, 2009 (gmt 0)

10+ Year Member



The My Change History Tool is already invaluable in keeping track of whats happening to our account, adding notes would just make it that much better :)

Another feature request would be the ability to target "Search Partners" without targeting regular search. This would make it easier to set up Adgroups targeting only the Search Partners without having the same keywords in two different Adgroups.

In my campaign that targets Search Partners we spend 10% of our budget on clicks via the normal Google search. This convolutes sales and cost data for all Adgroups involved.

Another nice feature that would be appreciated is the ability to target specific Search Partners. Not all Search Partners are equal and I would love to increase my bids for some sites and decrease my bids for others (or stop displaying my ads on some sites altogether).

300m

8:11 pm on Jun 17, 2009 (gmt 0)

10+ Year Member



I am not sure if this was addressed yet, but i read this post [webmasterworld.com...] and it says the new UI will not have the ** feature in it. I depend greatly on this and I would like to know a couple of things from AWA if possible.

1) What will happen to the existing adgroups using ** for custom buds and custome dest urls?

2)Is there any way at all that we can have that feature back again?

3) What is the workaround?

AdWordsAdvisor

2:22 am on Jun 18, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



All the latest feedback since last week has just been copied into the Advertiser Feedback Report. Thanks!

The report goes out in about 27 hours, so plenty of time for more!

300m, I will look into your questions tomorrow, and report back when I know more. ;)

AWA

AdWordsAdvisor

1:37 am on Jun 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



About four hours to go before I hit 'send' on the report.

Should anyone have any feedback to add before then, I'll happily include it.

I'll check back just before sending - and thanks!

AWA

netmeg

3:30 am on Jun 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Real support for Website Optimizer, instead of just a forum where you only get an answer if you're lucky and someone feels like it.

AdWordsAdvisor

4:56 am on Jun 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Got it, netmeg - many thanks.

Now included in the report, which goes out in about 20 minutes or so.

AWA

netmeg

7:18 pm on Jun 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I just took the webinar on the new UI; apparently there are going to be a few more. It was extremely useful - I just wish Google publicized them more and in more places. Everyone should take the time.

AdWordsAdvisor

8:23 pm on Jun 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just took the webinar on the new UI; apparently there are going to be a few more. It was extremely useful - I just wish Google publicized them more and in more places. Everyone should take the time.

Hahaha! I was just IMing with a colleague on that team about another question to which I own an answer here in the forum, and I passed along your compliment. And she mentioned that you were there, and had said it should be better publicized. :)

OK then, let me try to get the word out. ;)

As a Google employee, the forum charter prevents me from posting links to two posts to the Inside AdWords blog on the subject. But, I am able to mention them:

The first post is entitled Free Webinars for the New AdWords Interface and was posted on June 16th. It is about the Webinar which just occured, but it has some useful links, including one to a 'new inteface microsite'.

Then, another post entitled New Interface Thursdays: Finding features from the previous interface was published on June 18 - and it has a link to sign up for next webinar, which is June 26.

So, there's a start anyway.

Thanks for the kind words, netmeg. Kind words from advertisers always mean a lot around here. I kid you not.

AWA

AdWordsAdvisor

10:02 pm on Jun 19, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A quick note to 330m:

In order to not take this thread too far afield (since I sort of did that once already in responding to netmeg) I will answer your new UI & '* *' questions in the other thread you've referenced above.

I've heard back with some info that I hope will set your mind at ease.

AWA

netmeg

7:16 pm on Jun 22, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I wish that AdWords would publish what the upper limits are as far as negative keywords and negative sites for campaigns. I keep bumping up against this, and it would be good to know once and for all - I can't add all the ones I want, but if I knew how many, I could at least add all the most important ones. Right now I have to keep doing it in chunks to see what the system will accept. Too time consuming.
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