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Google Analytics Features I'd Like To See #1

     

netmeg

3:22 pm on Sep 28, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



- In some cases it only seems to be reporting around 60% of the actual traffic. Not sure how or why that is happening, but we host 250 sites here, and have all the actual logfiles and several analyzers running, and we remove all the bots and our own traffic, and it STILL shows as way low in some cases. Examples available upon request.

- How about a general repository for us to share filters? I'm thinking of something along the lines of the way Google offers widgets and gadgets and whatnot for iGoogle and Desktop. I've created some and gone out and found some out there that did things I didn't even realize were possible; why re-invent the wheel?

- I find the breadcrumb navigation somewhat lacking. There's a lot of times where I'm digging down deep to the keyword level, and I want to go back just one step, and I end up back about four levels, or worse yet, where I started.

- Much more help on setting up to track other types of campaigns (MSN and Yahoo PPC, online campaigns, offline campaigns)

- For those of us who are working with clients (as opposed to just our own accounts) it would be really great to be able to set up some kind of a demo account with some demo stats (or have one available) to show to clients. To be honest, they'd rather have me show them the benefits step by step with an account that looks like their traffic and their sample products than sit through your presentation. I can't show one client another's data, and they just don't seem to get how useful and important this information is unless they can see it and click on it and I can explain it in terms of their business.

Ok, that's for starters. I have more.

AdWordsAdvisor

1:20 am on Aug 8, 2008 (gmt 0)

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Very glad to see this thread remain alive!

The latest posts have now been included in the Advertiser Feedback Report - well, all except that last one, gav240z. ;)

I am pretty sure that GAA passed these along to the right folks already, but I am making doubly sure.

Many thanks, as always.

AWA

eWhisper

1:52 pm on Aug 11, 2008 (gmt 0)

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I'd love to be able to easily view data by content network sites.

In the AdWords reporting, you can see conversions by content network site (and by conversion definition); but the visibility stops there.

There are many use cases to be made of why one would want to segment time on site, page views, funnel activity, etc by individual content sties (both content and placement targeting).

cline

4:47 pm on Aug 11, 2008 (gmt 0)

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The site overlay display obscures the very top of the overlaid website with a bar showing what is being displayed and the date range. Unfortunately, some websites have navigation elements at the very tip top of the page, and this bar is covering clicks to those elements.

gav240z

6:16 pm on Aug 11, 2008 (gmt 0)

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I would very much like there to be an easier way to see total number of goals rather than by percentages.

I think I have managed to extract this data somehow before, but its not very user intuitive. You can always see percentages but sometimes that doesn't tell me much. I would rather like to know total number of sales/per kw, or total number of user registrations etc..

I agree with eWhisper that content network related info in your Adwords campaigns would be a very logical next step, for reporting ease and immediate visibility.

gav240z

6:17 pm on Aug 11, 2008 (gmt 0)

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Sorry I meant to say above that I agree in that Adwords Content Network campaign data would be useful in Analytics.

cline

2:53 pm on Aug 13, 2008 (gmt 0)

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The Ad Version data should include the image ads.

GAnalyticsAdvisor

5:00 pm on Aug 13, 2008 (gmt 0)

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Hi Everyone,

Thanks for these suggestions; I'm reading this thread weekly, and passing on feedback with the same frequency. I apologize for not posting more often, but I am definitely keeping tabs on this!

Keep them coming! :)

-GAA

AdWordsAdvisor

10:47 pm on Aug 14, 2008 (gmt 0)

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Thanks to one and all for keeping this thread near the top of the page this week.

I've included all the latest posts in the Advertiser Feedback Report - in addition to GAA 'hand carrying' your feedback to his team.

Still about five hours, in case anyone has anything they'd like to add. ;)

AWA

gav240z

9:33 am on Aug 15, 2008 (gmt 0)

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I would like to know more about the broad terms that influence buying.

So for example while the "long tail" keywords produce excellent return on investment what broad term keywords initially brought visitors to my website. The early buying cycle keywords.

I know of a Analytics package that can provide this data and I think this would help bosses and managers understand that bidding on some of these terms may appear expensive but are essential in some cases.

I realise this may cause some confusion, so this could be an advanced option under Analytics settings or something like that.

Alternative Future

10:15 am on Aug 15, 2008 (gmt 0)

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Would it be possible to see the hyperlink in the Keywords section take you to the exact page on the search engines? Let say I have a keyword that is currently appearing on the 89th page of the Google SERP's the hyperlink would take me directly to this page so that I knew where about it was currently showing. This would save having to search all 89 pages to find out where it was displayed to the searcher. Would also save on bandwidth for the SE's surely?

Or is there another way of doing this, which I am not aware of?

-Gs

gav240z

11:55 am on Aug 15, 2008 (gmt 0)

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If there is a way to see the exact referring url this would be possible. You could look at the query string and determine what search engine / what country code and what page number.

You could dig this out of your server logs and use excel to filter out what you don't want. That's the only way i can think of, perhaps there is a way to configure Google Analytics filters to show this? I'm not that good with filters myself yet, so am not sure.

gav240z

3:04 pm on Aug 19, 2008 (gmt 0)

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Custom Reports. If would be great if you could customise the reports that get sent out rather than have to stick with the reports Analytics gives you.

The only alternative is to have several emails sent at once. It would be nice to have a single custom report sent once only.

gav240z

3:09 pm on Aug 19, 2008 (gmt 0)

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Looks like I found the solution to the above post.
[analyticsview.com...]

However it appears its only available commercially.

AdWordsAdvisor

2:55 am on Aug 22, 2008 (gmt 0)

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I have included all the latests post in this week's Advertiser Feedback Report - for which I thank you all.

I also looked over my shoulder the other day to see GAA reading this thread (at least I think it was this thread!) so I'd bet he has passed them along as well.

Glad to see this tread at the top of the page from time to time. Thanks for that, too.

AWA

PPClearner

12:46 pm on Aug 25, 2008 (gmt 0)

5+ Year Member



Would love to see the hourly break up of "Goal conversion" in
Traffic Sources -> AdWords - > AdWords Campaigns.

If we know which are the best hours (as per goal conversions) then we can accordingly schedule the AdWords campaign(s).

netmeg

3:18 pm on Aug 25, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



As long as there's a wish list still going, let me add a couple:

I posted before about an MCC version of Analytics for those of us who manage it for clients. I'd like to see some reporting enhancements for that MCC version as well. Most of my clients don't get terribly involved in day to day monitoring of their analytics; they're either too busy running the company or just don't have time to learn about it; they pay me to pay attention to this stuff. But they do want some reports, usually at the end of every month.

I like the ability to export reports easily to PDF. I would like even better to be able to 'create' an entire end-user/executive report, defining the elements I want to have in it (this metric from Traffic, that metric from Content), save it, and then be able to run it for each client at the end of the month, or on demand. Right now, I spend a lot of time assembling PDFs for each of them.

It would be even cooler if, in this mythical report interface, we could have a comment field for each metric added, and maybe even a cover page - so I could call attention to things that have changed, or something in particular that the client needs to look at (declining pageviews on a page, extra AdWords expense, etc)

Also, there should probably be more than two levels of access for reports. (Or if there already is, I don't know where it is) Not every one that accesses a profile needs to have *all* the information in that profile - and if, as is rumored, there's going to be some AdSense tracking in Analytics coming soon, even more so. We should be able to create a user and then designate what specific information they will have access to. I realize you can create extra profiles with different access levels, but then you have to be pretty handy with writing custom filters, and lots of folks aren't yet.

gav240z

4:37 pm on Aug 25, 2008 (gmt 0)

5+ Year Member



I agree with Netmeg, those custom reports would be very handy, as stated above I found a company that can do this by accessing Google's API, but I would like to see this publicly available.

I also agree with setting up filters and the like for user profiles. I would consider myself well versed in Analytics but not very handy with filters - just yet.

AdWordsAdvisor

12:58 am on Aug 29, 2008 (gmt 0)

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Excellent. The latest posts are now included in this week's Advertiser Feedback Report, for which I thank you. ;)

Still time for more - about four hours, I'd say.

Best,

AWA

AdWordsAdvisor

1:11 am on Sep 5, 2008 (gmt 0)

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Any late breaking feature requests for Google Analytics this week?

I'll check back before I send the Advertiser Feedback Report later tonight - about 3 hours from now, give or take.

Thanks!

AWA

AdWordsAdvisor

8:46 pm on Sep 11, 2008 (gmt 0)

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Got GA feature requests?

That may be the shortest post I have ever written! Or at least it was until I added this aside.

AWA

AdWordsAdvisor

10:43 pm on Sep 18, 2008 (gmt 0)

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Additions anyone? I'll happily include any Google Analytics feedback that gets added in the next four or five hours in tonight's weekly report.

Thanks in advance.

AWA

dr1zz

6:21 pm on Sep 20, 2008 (gmt 0)

5+ Year Member



A GA feature request that I have is the ability to track the gclid on our site without having to insert it into the address bar. Since we have a site that has virtually no visible vars its silly that we cannot do the same with gclid.

A adwords feature request would be the ability to export the new quality score numbers so we can look at what keywords we need to work on.

netmeg

8:23 pm on Sep 22, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Because I create separate profiles for different filters, I have plenty of accounts where I have more than 10 profiles. It would be nice to be able to set my view to 20 or 30 profiles to a page, and then have it stay set to that number until I change it. It's particularly aggravating on those accounts where I have *11* profiles.

gav240z

8:59 am on Sep 23, 2008 (gmt 0)

5+ Year Member



1.) Retroactive Filtering - A filter should be able to apply to old data and new data in your Analytics account. A filter shouldn't neccessary alter the raw data in the account / profile, but rather it should apply over the top.

This would make setting up filters / funnels / goals much less painful.

2.) I think this was already mentioned, but a way to see what localisation of Google sent you traffic for a keyword. For example was it www.google.com.au or google.fr or google.ie or google.es etc.. At the moment its just Google.com, this could apply to other search engines as well.

netmeg

3:33 pm on Sep 23, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Someone asked me on twitter about how to do this recently - for those of us who have multiple accounts, it would be nice to be able to specify one as the default account that is loaded when we log in; right now you just see the the first one in alpha order. So we have to rename them with AA or a number in order to get them to rise to the top.

netmeg

5:18 pm on Sep 23, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I NEED MORE THAN 25 ACCOUNTS FOR MY LOGIN; I HAVE CLIENTS!

AdWordsAdvisor

11:04 pm on Sep 25, 2008 (gmt 0)

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Excellent - many thanks for the latest additions, which will be in the report in the Advertiser Feedback Report in the next few minutes. I'll also make sure that GAA seems them.

Still time for more - Five hours at least. :)

AWA

AdWordsAdvisor

4:55 am on Sep 26, 2008 (gmt 0)

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I just came back to check for new additions - but also wanted to include this heads-up:

In the AWA Alert's thread I recently mentioned that I would be away from AdWords for the next two weeks. This means that the Advertiser Feedback report will not be compiled and sent during those two weeks.

However, I will make sure that GAA follows things closely in this thread while I am gone.

Then, upon my return, I will include everything posted here from today forward in the next report.

That's my story, and I'm sticking to it. ;)

AWA

netmeg

4:38 pm on Sep 29, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



In order to apply AdWords cost data to additional profiles, you have to check the box in the Profile Settings.

Unfortunately, for some reason, that box is only visible if you go into Analytics *through* AdWords. Is there a reason why an administrative account, going in through the Analytics interface, can't have access to that box?

smallcompany

3:52 am on Oct 9, 2008 (gmt 0)

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I would like to track internal PHP script based redirect pages. There are many cases where people use PHP redirects as they are really good for easy link maintenance.

Although those PHP scripts are local (part of the site), the problem is that they cannot trigger JavaScript as there is no content like in regular HTML files.

On another side, JavaScript solutions made for outbound links will not work either, simply because those PHP scripts are local.

Basically, we need to track pages and events that have no content. I tried combining PHP and JavaScript and found it was only a nightmare.

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