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- How about a general repository for us to share filters? I'm thinking of something along the lines of the way Google offers widgets and gadgets and whatnot for iGoogle and Desktop. I've created some and gone out and found some out there that did things I didn't even realize were possible; why re-invent the wheel?
- I find the breadcrumb navigation somewhat lacking. There's a lot of times where I'm digging down deep to the keyword level, and I want to go back just one step, and I end up back about four levels, or worse yet, where I started.
- Much more help on setting up to track other types of campaigns (MSN and Yahoo PPC, online campaigns, offline campaigns)
- For those of us who are working with clients (as opposed to just our own accounts) it would be really great to be able to set up some kind of a demo account with some demo stats (or have one available) to show to clients. To be honest, they'd rather have me show them the benefits step by step with an account that looks like their traffic and their sample products than sit through your presentation. I can't show one client another's data, and they just don't seem to get how useful and important this information is unless they can see it and click on it and I can explain it in terms of their business.
Ok, that's for starters. I have more.
In the AdWords reporting, you can see conversions by content network site (and by conversion definition); but the visibility stops there.
There are many use cases to be made of why one would want to segment time on site, page views, funnel activity, etc by individual content sties (both content and placement targeting).
I think I have managed to extract this data somehow before, but its not very user intuitive. You can always see percentages but sometimes that doesn't tell me much. I would rather like to know total number of sales/per kw, or total number of user registrations etc..
I agree with eWhisper that content network related info in your Adwords campaigns would be a very logical next step, for reporting ease and immediate visibility.
So for example while the "long tail" keywords produce excellent return on investment what broad term keywords initially brought visitors to my website. The early buying cycle keywords.
I know of a Analytics package that can provide this data and I think this would help bosses and managers understand that bidding on some of these terms may appear expensive but are essential in some cases.
I realise this may cause some confusion, so this could be an advanced option under Analytics settings or something like that.
Or is there another way of doing this, which I am not aware of?
You could dig this out of your server logs and use excel to filter out what you don't want. That's the only way i can think of, perhaps there is a way to configure Google Analytics filters to show this? I'm not that good with filters myself yet, so am not sure.
I also looked over my shoulder the other day to see GAA reading this thread (at least I think it was this thread!) so I'd bet he has passed them along as well.
Glad to see this tread at the top of the page from time to time. Thanks for that, too.
I posted before about an MCC version of Analytics for those of us who manage it for clients. I'd like to see some reporting enhancements for that MCC version as well. Most of my clients don't get terribly involved in day to day monitoring of their analytics; they're either too busy running the company or just don't have time to learn about it; they pay me to pay attention to this stuff. But they do want some reports, usually at the end of every month.
I like the ability to export reports easily to PDF. I would like even better to be able to 'create' an entire end-user/executive report, defining the elements I want to have in it (this metric from Traffic, that metric from Content), save it, and then be able to run it for each client at the end of the month, or on demand. Right now, I spend a lot of time assembling PDFs for each of them.
It would be even cooler if, in this mythical report interface, we could have a comment field for each metric added, and maybe even a cover page - so I could call attention to things that have changed, or something in particular that the client needs to look at (declining pageviews on a page, extra AdWords expense, etc)
Also, there should probably be more than two levels of access for reports. (Or if there already is, I don't know where it is) Not every one that accesses a profile needs to have *all* the information in that profile - and if, as is rumored, there's going to be some AdSense tracking in Analytics coming soon, even more so. We should be able to create a user and then designate what specific information they will have access to. I realize you can create extra profiles with different access levels, but then you have to be pretty handy with writing custom filters, and lots of folks aren't yet.
I also agree with setting up filters and the like for user profiles. I would consider myself well versed in Analytics but not very handy with filters - just yet.
A adwords feature request would be the ability to export the new quality score numbers so we can look at what keywords we need to work on.
This would make setting up filters / funnels / goals much less painful.
2.) I think this was already mentioned, but a way to see what localisation of Google sent you traffic for a keyword. For example was it www.google.com.au or google.fr or google.ie or google.es etc.. At the moment its just Google.com, this could apply to other search engines as well.
In the AWA Alert's thread I recently mentioned that I would be away from AdWords for the next two weeks. This means that the Advertiser Feedback report will not be compiled and sent during those two weeks.
However, I will make sure that GAA follows things closely in this thread while I am gone.
Then, upon my return, I will include everything posted here from today forward in the next report.
That's my story, and I'm sticking to it. ;)
Unfortunately, for some reason, that box is only visible if you go into Analytics *through* AdWords. Is there a reason why an administrative account, going in through the Analytics interface, can't have access to that box?