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Google Analytics Features I'd Like To See #1

   
3:22 pm on Sep 28, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



- In some cases it only seems to be reporting around 60% of the actual traffic. Not sure how or why that is happening, but we host 250 sites here, and have all the actual logfiles and several analyzers running, and we remove all the bots and our own traffic, and it STILL shows as way low in some cases. Examples available upon request.

- How about a general repository for us to share filters? I'm thinking of something along the lines of the way Google offers widgets and gadgets and whatnot for iGoogle and Desktop. I've created some and gone out and found some out there that did things I didn't even realize were possible; why re-invent the wheel?

- I find the breadcrumb navigation somewhat lacking. There's a lot of times where I'm digging down deep to the keyword level, and I want to go back just one step, and I end up back about four levels, or worse yet, where I started.

- Much more help on setting up to track other types of campaigns (MSN and Yahoo PPC, online campaigns, offline campaigns)

- For those of us who are working with clients (as opposed to just our own accounts) it would be really great to be able to set up some kind of a demo account with some demo stats (or have one available) to show to clients. To be honest, they'd rather have me show them the benefits step by step with an account that looks like their traffic and their sample products than sit through your presentation. I can't show one client another's data, and they just don't seem to get how useful and important this information is unless they can see it and click on it and I can explain it in terms of their business.

Ok, that's for starters. I have more.

3:45 pm on Sep 28, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Oh yea - why can't we remove a goal? Doesn't make sense to me. It can't be to preserve historical data, because we can write over it. But we can't remove it when we're done with it? I don't get it.
5:27 pm on Sep 28, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Thanks very much for starting this thread, netmeg. I look forward to passing along your feedback - along with that of anyone else who cares to weigh in with their gripes/comments/suggestions/feature requests.

This is very cool. Thanks.

AWA

5:41 pm on Sep 29, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



You've got a REALLY great feature built into GA, but it's hard to discover. The onClick javascript trick (aka functionality) that can be added to links so that clicking them can trigger completion of a defined goal. This is useful in so many circumstances that it makes my mind spin. But it's availability of FAR from obvious, even to regular users. You desperately need to link to it in the goals creations process, as an example, so people can grasp how they can do this. It's functionality works for many marketers, but is especially useful for goal tracking for affiliates where they don't have access to the shopping cart's confirmation page for purchase confirmation tracking. In this case, clicking through from an affiliate site to the merchant can be defined within GA as a goal by tagging any affiliate link the webmaster wants, and that click-thru (presumably to a merchant) can be used as a proxy for a likely purchase, or at least serious interest.

Your help file explaining it is here:
[google.com...]

And of course, this isn't just for affiliates! Any site that sends traffic outside of it's domain can use this feature as well. And, when you think about it, it's not just confined to external site hand-offs either - it's logging links to any destination that you want to analyze, whether external or within your own doamin.

So feedback is good job! But do a better job as explaining how a webmaster might configure useful goals within GA.

3:11 pm on Oct 1, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Good point. Also could do somewhat better in describing how to create the goal funnel. Took me three or four tries before I got it right.
5:26 am on Oct 2, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Thanks very much for this post netmeg.

Earlier today, while reading a book about web analytics, I read about Microsoft creating something similar to Google Analytics.

As soon as I saw that, I thought:

“Oh my, if we want to use MSN’s and Yahoo’s analytics, we’ll have to paste another two JavaScript codes into our templates. We don’t want to do that. We hate extra code.”

Then I thought:

“Why Google, Yahoo, and MSN would not come up with the solution that would work for all? We simply paste one nice JavaScript, the shortest possible, and that one does it for all.”

If they could come up with that mutual project, sitemaps org, why not this, analytics?

Right now GA shows traffic from Yahoo and MSN as organic while we know it comes mostly from PPC. The other two, if ever fully developed and used, will probably show the same.

Anyone believing into something like this, the big three, together in analytics?

5:18 pm on Oct 4, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Recently I bumped up against a 50 profile limit to a Google Analytics account.

I think this should either be extended to something like 200 profiles, or done away with entirely, at least for AdWords clients.

I have clients with multiple sites (heck, I have around 74 sites of my own). Because GA only lets us have 4 goals per profile, I often have to create multiple profiles to track additional goals. Add to that, every time I find or write a new filter, I create a new profile for it, because I don't want to mess up the original data. After a while, these start to add up.

Please consider upping or lifting the profile limit for AdWords customers.

Also, the Site Overlay seems to me to be somewhat buggy. It doesn't even come up on some sites. Other sites, it vastly under-reports clicks on some links - particularly links that are very close together, such as a long list of categories on the left. If the links are really close together, or are images, it'll report the same stats for the entire row of images, even if there's a different link for each image.

6:30 pm on Oct 4, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Many thanks for all the posts to this thread.

I am making sure that exactly the right folks see your feedback - and will give it an even broader audience within Google by including some of the your posts, verbatim, in the Advertiser Feedback Report later this evening.

Again - thanks very much. ;)

AWA

2:12 pm on Oct 5, 2007 (gmt 0)

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when you rename a campaign in adwords, the analytics package breaks the data from then on into separate groupings, meaning it recognizes a simple campaign renaming as a break point in the data... i was going to request that this be changed, so that campaign name changes in adwords don't demark a break within GA PPC data...

but you know what? it's helped me segment the data i'm analyzing better.

suggest you make a note to adwords users, who are also using GA, in the rename dialog box / area, that renaming will cause data segmentation within GA

(this input is really nit picking, a sign of how good the GA app is!)

9:10 pm on Oct 11, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Any late-breaking feature requests, comments, etc? I'd be happy to add them to the Advertiser Feedback Report, which goes out later this evening.

Thanks in advance. ;)

AWA

10:42 am on Oct 12, 2007 (gmt 0)

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the ability to track across multiple adwords accounts would be wonderful. Many of our campaigns span more than 1 adwords account and we end up having to put tracking code on the site for every one which is not only sloppy, it also makes consolidation a pain...
2:18 pm on Oct 12, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I can't figure out why some of the traffic/conversions from the Content Network are showing up as referrals from pagead2.googlesyndication.com, and some shows up as google(cpc) from the (content targeting). I can't find anything in any docs about why this would be, and why it's only on some accounts and not others.

There's also the issue of the dreaded (not set). We need some troubleshooting docs on why this shows up, when it's to be expected, and when it can be fixed.

Right now it's recommended to use auto-tagging in an AdWords campaign, or else turn it off and use custom urls. It shouldn't be either / or - we should be able to specify auto-tagging, but then be able to override with a custom url if we need to.

7:30 pm on Oct 16, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Realizing that Google probably doesn't want to acknowledge or support the existence of payment systems other than Google Checkout, my clients who offer Paypal (which is pretty much all of them - either exclusively or in addition to other payment methods) are desperate to have some easier way to track Paypal transactions in GA. There are hacks out there on the net that are terribly unwieldy and difficult to implement (granted, Paypal's API documentation doesn't help much) Right now, large chunks of ecommerce business are going untracked. Clients not happy at the idea of having to hire a separate developer, or just forgetting about tracking that part of their business. Not being able to easily track ecommerce that goes offsite to complete the transaction and then returns to the site is a HUGE drawback.
8:01 pm on Oct 16, 2007 (gmt 0)

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Ability to track the actual search phrase for Adwords, Yahoo PPC, and MSN PPC.
11:32 pm on Oct 18, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



All the latest comments are now in the Advertiser Feedback Report. Any others?

By the way, just to let you know, I sit in the same cube as a colleague who lives and breaths Google Analytics - and he has told me that he checks this thread every morning. ;)

So you have the ears of the right folks.

AWA

7:05 am on Oct 19, 2007 (gmt 0)

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can i have your colleague's email address :)

we have so many issue linking (and unlinking) existing adwords and analytics accounts. it's easy enough when you start from scratch, but many of our clients have one or the other already and want us to take them over and we end up having to try and link them to our accounts.

a nice step by step guide on how to do that would help (including tips on how to prevent/correct common issues)

4:47 pm on Oct 19, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



The dreaded (not set) could use some more attention in the help docs. I only just recently figured out that it's okay when it's there for organic traffic, but that something's wrong when it's there for cpc (namely AdWords) traffic.
6:43 pm on Oct 19, 2007 (gmt 0)

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The ability to filter traffic from multiple ip addresses not in a range without using regex and without creating multiple filters.
11:43 pm on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I've just added the most recent requests to the report - thanks very much for keeping this thread active. ;)

Any others?

AWA

<edit> fixed typo </edit>

[edited by: AdWordsAdvisor at 11:45 pm (utc) on Oct. 25, 2007]

12:06 am on Oct 26, 2007 (gmt 0)

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I'd really like to see the export functions actually export all of the data from the report being viewed (not just the data range that's on screen at the time).

If you have a report that has 50,000 rows in it, you've have to be mad to sit and do 100 exports.

The old interface worked fine for this. I hope it's just me not doing it right (I'd be happy to stand corrected as long as we get the ability to invoke that functionality again), if it is broken I'm sure we're not the only ones it annoys.

9:24 am on Oct 26, 2007 (gmt 0)

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Recently Google added native unicode support for IDN Domains in the Webmaster tools.

1. Can IDN Domain compatibility (showing in native script) be added to Analytics too?
2. There is a well known bug between us site developers that use IDN Domains. IE7 does not show in the Stats if it's an IDN Domain.
All of my sites are Japanese & IE7 shows up even at minimum percentages in the ones with non IDN domains but even sites with constant traffic of 100 to 200 uniques a day, IE7 doesn't show in the stats. Everything is lumped into IE6 for some reason.

3:04 pm on Oct 26, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



For the Dashboard, I'd like to be able to specify whether or not to use a graph or a table for any set of stats, when both are available. In some cases (I think Traffic was the one I tried) I wanted the table, but it kept adding the graph.
5:42 am on Oct 30, 2007 (gmt 0)

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Can you allow goals to be easily copied to different profiles like filters. I use multiple profiles for the same website, the goals are the same. Every time I modify a goal I have to change the goal settings across multiple profiles which quickly becomes a pain.
2:56 pm on Oct 30, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yea, and that reminds me of another thing. I have a lot of accounts linked into mine, both for myself and my clients. I can apply filters across multiple profiles in a single account, but it would *really* help to be able to apply filters across multiple accounts that I'm linked to. For example, there are probably 60 client accounts that I've set up for my clients, and I have all them linked into MY account (as administrator) and I need to be able to filter out all of our traffic (3 IPs from my company, plus my IP at home, and a couple of domain names) from each of these accounts, and right now, it takes forever.

Likewise, I have an ecommerce filter that associates transaction numbers with the specific source and keyword that that particular transaction came in on. The variables don't change - it's the same filter for everyone, so I'd like to be able to define it once, and then apply it to every one of my ecommerce clients.

It sure would be nice to have a set of filters that I could set up *once* and then apply to multiple accounts as needed.

6:17 pm on Oct 30, 2007 (gmt 0)

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Netmeg, can you please share the filter you use to associates transaction numbers to keyword & source. Thanks
7:06 pm on Oct 30, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Mine was based on this one that I found on the web; I modified mine a little to suit my particular needs, but you can find the essential information below. If the mods feel the need to remove the link, then I'll send it to you privately, but I think this is a pretty useful one (and I'm still waiting for Google to set up that filter resource area, hint hint hint)

[roirevolution.com...]

1:42 am on Nov 2, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The latest ideas are now in the Advertiser Feedback Report. Many thanks.

Others? (About three to four hours before the report is sent.)

AWA

12:15 am on Nov 9, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Bringing this to the top of the page, to see if there any other GA feature requests. It seems like a shame to leave that section of the Advertiser Feedback Report entirely blank. ;)

Another five hours at least until the report goes out - so plenty of time.

AWA

5:46 pm on Nov 12, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Opps, well, I'll post these for next time. These two come from my partner who sits next to me:

1) On the line graph that displays visits over the past 30 days, with dots representing the individual date - he would like to request that if you click on a dot, the date range automatically jumps to showing just that date. So if I mouse over November 9, and click on it, I get the date range change to be just November 9.

2) He's having trouble accessing GA with IE7. It works fine in Firefox, but for him, at work and at home, he gets an error message:

Internet Explorer cannot open the Internet site [google.com...]

when logging in and accessing the dashboard. The weird thing is, I'm running IE7, and the same add-ins, and I don't have any problem. But we searched this error in Google, and found a lot of people complaining about it. Maybe it's related to the flash? Don't know, but it's very aggravating. Even started happening on a brand new Vista install last week. And it's not just his account, he tried it on client accounts as well.

6:21 am on Nov 14, 2007 (gmt 0)

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Let me run a report for a single keyword (phrase and broad) from my ad group, and show me all queries that have triggered my ad based on that single keyword.

Right now, the Search Query report within Google AdWords reporting system usually shows “other unique queries” for such keywords so we still don’t know which queries have triggered the ad.

This 379 message thread spans 13 pages: 379