Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

[cline]

Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.

[newsecular]

I really hope that the entrepreneurs and venture capitalist out there read this tread and see the opportunity is hands them on a silver plate.

Just to make it clear to them. There is a HUGE opportunity in just cloning the AdWords-AdSense structure and making these suggested improvements. It does not have to be more difficult than that.
Just get search results for free from A9, then build an exact clone of AdWords/AdSense into that - then make a few small improvements on this based on this thread.

Very few business ideas will ever be better than this one.

[AdWordsAdvisor]

I have just copy/pasted all the latest ideas into this weeks Advertiser Feedback Report - and yes, that certainly includes yours as well, newsecular. ;)

Many thanks to you all.

There are still a couple of hours for late-breaking additions, so please feel free.

AWA

[poster_boy]

De-duplicate case-sensitive variations of the same keyword in the same ad group automatically.

[irish_john]

Sorting that doesn't break for a couple of weeks at a time, every couple of months.

[eWhisper]

Please also include a summary of the broadmatch thread:
[webmasterworld.com...]

There's some feedback in there that advertisers would enjoy seeing implemented.

[RhinoFish]

add a new dki capitalization scheme so that caps can be inserted just as they are entered for the particular keyword.

in marketing, some words have capitalization that's weird by grammatical standards, isn't picked up on by usual algorithms but is what the customer is expecting.

suggest {KEyword}.

Some examples:
eBay
LinkShare
LightingByGregory
NetFlix

[eWhisper]

Ability to turn off the 'auto login' feature. As nice as it is on some computers, it is a security risk on others.

[AdWordsAdvisor]

The latest ideas are now in the Advertiser Feedback Report - for which I thank you.

Still about four hours to add your ideas to this week's report. Maybe more. ;)

AWA

[cline]

Show minimum bid in the edit keyword settings view.

In the red-bar error message about some keywords being below minimum bid, add a link which will search for those keywords. Yes, it's the same as searching on inactive for search, but it will save users a couple of steps.

[fordo23]

I like to see traffic by user country breakdown for (at minimum) adgroups, ideally keywords as well, clicks and impressions. (I can do clicks already via Site Analytics, but would be so much more time efficient to have in Adwords interface and to be able to see impressions, which my site obliviously doesn’t capture).

[fordo23]

Adwords Editor: Duplicate keywords report. Can you add in filter options for "Adgroup Status" and "Keyword Status". My report is over crowded with keywords that are from (old) paused Agroups and keywords that have been moved over time due to re-structures.

[AdWordsAdvisor]

Thanks for the latest posts to this thread, which are now copy/pasted into the Advertiser Feedback Report. Still at least 12 hours to add your thoughs, however, so please feel free.

On a related subject: As I've mentioned several times already, I will be away from AdWords for the entire month of July - and neither reading or posting in this forum. I already anticipate missing this forum a lot, but I am going to try to take a real vacation and try not to check in 10 times a day as I'll certainly be tempted to do - after doing so nearly every business day for something like four years! ;)

I am happy to say that the Advertiser Feedback Report will still be sent out each week while I'm gone - and I've asked my colleague to be sure to include feedback from WebmasterWorld in general, and this thread in particular. So please, keep it alive and kicking!

Thanks in advance.

AWA

[netmeg]

I'd like to know where I make suggestions about the Referral program, both from an Advertiser and a Publisher point of view. And specifically, where to report issues with the Google product ads that are in the Referral program now. I don't know if Referral issues are considered AdWords or AdSense issues.

[AdWordsAdvisor]

I'd like to know where I make suggestions about the Referral program, both from an Advertiser and a Publisher point of view. And specifically, where to report issues with the Google product ads that are in the Referral program now. I don't know if Referral issues are considered AdWords or AdSense issues.

I'll do my best to get an answer on this one before I head out of the office (for a month!) tomorrow, netmeg.

About two hours to go for any other feature requests. Last call. ;)

AWA

[jim2003]

I would like to see the ability for Adwords to remember the prefered or most recent sort order with the campaign management console.

[netmeg]

Update the Learning Center section on Google Analytics to reflect the new interface.

[AdWordsAdvisor]

Hi all,

Just one final reminder that I won't be reading or posting in forum81 during the month of July, as I will be away from AdWords.

However, my colleagues who will compile and send the Advertiser Feedback Report in my absence will check in this thread for feedback each Thursday evening, and include it.

I'd love to see this thread stay active. Many thanks in advance!

AWA

[cline]

On the site exclusion tool I'd like to be able to exclude domain ads and error page ads.

[RhinoFish]

in MCC pro center...

change the label for the "total managed spend" data point, to accurately describe it (last 90 days).

and / or add another data point called lifetime managed spend to clarify the difference.

in the lifetime managed spned, include amounts from accounts even if they're no longer linked / managed.

[edited by: RhinoFish at 4:53 pm (utc) on June 30, 2007]