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If I see an IP address in my site logs that is coming from AdWords 20-30 times a month, or several times in one day, it is click fraud. I know that, even if Google doesn't. The threshold may be higher for other advertisers. However, I should be able to prevent my ads from even showing for those IP addresses, or IP address ranges, in the future.
Alternatively, if the user of that IP address sees my ad and clicks it, it should trigger a click fraud alert at Googleplex, and that click should not click through to my landing page, but display a click fraud warning to the user that this advertiser has prohibited access from their IP address. That might get their attention. If the same fixed IP address is a habitual fraudster, and identified as such by some given number of advertisers, then Google should ban AdWords and AdSense ads to that IP address, and potentially go after them with legal action.
Let us, as AdWords advertisers, help control click fraud, based on our own criteria, and move at least some of the burden to us to help G identify the fraudsters!
[edited by: RonnieG at 8:07 pm (utc) on Dec. 16, 2006]
Keywords within deleted Ad Groups within active campaigns continually muddle results from Find and Edit keyword queries - even if filtering by active Campaigns.
For each metric (impressions, conversions, cpc, etc.) by distribution (search/adsense) I'd like to be able to specify a range of values. For example, conversion rate between 1% and 2%. Each day (maybe a weekly option, too) the report would analyze the previous day's data, but the only time a report to the user would be generated is if there were a value that fell outside of the selected range. When that happens, an email is generated (to one or more addresses identified in the report) identifying which metric is outside the range, the value of that metric, and what the range was.
 The ability to pause an ad, just like you can pause a campaign. This would be useful when testing ads, and where you want to retain your original ad, but not lose it. And seasonal ads could be paused, yet still retain their CTR ratings.
 Since google is always encouraging us to go to smaller adgroups, there should be a function to move keywords (and the ads, along with all their history) to another adgroup. That way you do not lose the investment you made to get to the rankings and positions, yet you can get those words to a smaller adgroup where they might do better and you can change ad text for those smaller groups. The key here is NOT TO LOSE YOUR HISTORY. This is big.
 There should be a quality score for each keyword, and it should let you know where you stand. What would your minimum cost per click be if you had perfect quality? These are things we do not know. Google has a black box around this quality issue which is bad for advertisers trying to improve.
The ability to pause an ad, just like you can pause a campaign. This would be useful when testing ads, and where you want to retain your original ad, but not lose it. And seasonal ads could be paused, yet still retain their CTR ratings.
That is EXACTLY what I just opened this thread to post! I was trying to figure out how to pause everything except a time-limited ad, and I was starting to wonder if I was just missing something obvious.
right now due to the QS and everything around it G is basically saying:
Advertise with me, but i cant tell you where you stand and what you're going to get for your marketing cash. Maybe you're in first position, maybe in second... Who cares if you pay more? it's good for us and perhaps we'll put you down in position 3-4-5... or maybe just block you with a minimum CPC.
I have the search network enabled. I get clicks from google.com and search network affiliates. Fine. But I get too many clicks from URLs that show as [google.com...] [followed by a bunch of gobbledygook including pub=[number]]
I'm pretty sure anybody with an AdSense account can use Google custom search, so this opens me up to all sorts of fraud. I have content network shut off and so do the major advertisers in my market. The difference in price between a search network click and a content network click is probably a factor of 10, because of the disparity in quality.
This is a loophole that AdSense people can exploit to get high-priced clicks. If I could opt out of custom search (without opting out of AOL, Ask, etc), it would help me immensely.
We track all of our site performance Goals using Google Analytics Goals, as this allows us to track actions taken on site (newsletter signup), as well as actions taken to leave our site (click of an advertiser's link).
Would be great to be able to run a report that included BOTH an "hourly" view AND conversion statistics.
I'd love to schedule my ads based on when they're most productive (conversions) for me and my clients rather than on when they get the most clicks. I certainly see myself spending more money with Google if I can do it when it makes sense to.
* total clicks
* search clicks
* content clicks