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Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

   
6:34 pm on Nov 13, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.
9:32 pm on Feb 3, 2007 (gmt 0)

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I'd like to be able to run what I would call a "search phrase report". This report would identify exactly what search terms were entered by users that triggered an impression. Not only would this be useful for keyword research, it would be particularly useful for addressing the many problems caused by expanded broad matching.
6:18 pm on Feb 4, 2007 (gmt 0)

10+ Year Member



I would like some better billing handling. Things like adding the google account number on the credit card transaction so you know which account has charged the card would be very helpful. Also more accurate or easier to use client center level reports with regard to different currency accounts would be nice.
6:56 pm on Feb 5, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd like the search funtion to include the destination url.
5:38 pm on Feb 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On the Keyword Tool I wish the newly selected keywords in the right column were clickable, such that when you clicked on them they populated the search box and activated the Get More Keywords function.
2:24 am on Feb 9, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'll be including your latest ideas/comments/suggestions in this evening's Advertiser Feedback Report, as usual.

Still a few more hours before it goes out, so please feel free to post with any late-breaking additions. ;)

Thanks, as always, for keeping this thread alive. ;)

AWA

2:53 am on Feb 9, 2007 (gmt 0)

5+ Year Member



Hey AWA,

Here are some suggestions, hopefully they will be useful. Also, I'm not sure all of them are necessary, but I know in some cases they may be.

-A stat displayer(not real-time of course, maybe updated once every half hour) as a toolbar? Maybe incorporated into the Google Tool Bar. I'm not sure how much stats you would be able to display, but maybe total clicks, impressions, and costs for the day?

-Maybe some negative suggestions(I know this would be quite hard). But it would be similar to the keyword suggestor except it suggests a couple(definitely not as much as the keyword suggestor) negatives.

-Exact keyword search terms for General and Phrase searches. This would definitely be useful.

-Data on impressions/clicks related to time(and possibly geographics)? I am not sure if that is too much to be a viable option

-When advertiser gets a disapproved ad, maybe a more in depth analysis of why it is disapproved
As a side note, I might be kind of biased for the last point because my account was recently suspended due to multiple submissions of a disapproved ad. I was quite disappointed and am still trying to get reinstated with no avail=)

-Also I'm not sure if Adwords is at all associated with Adsense, but maybe along with the tool bar for Adwords a similar thing for Adsense.

3:01 am on Feb 9, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I've still had no indication of a fix for that timezone issue that you thought would be fixed in December, and we're halfway to having the clocks jump forward again...

My fault, DamonHD. I have been out of the office quite a bit since late December, and have dropped the ball on a few things during the time between then and now. This is one of them. :(

I am reasonably sure a fix has in fact been implemented for this, and that the support team can make the change for you. (And, amazingly, an overlooked to-do list that I found today while catching up reminded me to look into this and get back to you and this forum.)

So, I owe you an apology. I will look into it and report back - though, again, I think a support person could set up the preferred time zone setting for you now, if you were to contact them.

AWA

6:37 am on Feb 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi AWA,

No apologies needed: being in winter helpfully put off the need for a fix by several months!

I did contact AW support recently on this but got the equivalent of a blank stare, but I'll maybe try again...

Rgds

Damon

8:30 am on Feb 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When showing this message:

Ads Diagnostic Tool: This keyword isn't showing ads
One of your other ads is showing for this keyword.

Show where the keyword is... account, campaign, ad group, etc.

9:55 am on Feb 11, 2007 (gmt 0)

10+ Year Member



An integrated ability to download a spreadsheet of a campaign directly from the campaign.

This spreadsheet should contain keywords, campaigns and ad group information.

3:40 pm on Feb 12, 2007 (gmt 0)

10+ Year Member



What about the ability to send the typed keyword through as a varible to the site?

Much like the existing system to put them into the ads, the destination urls might be built similar to this: /somepage.asp?kw={KeyWord:Default Keyword}

6:16 pm on Feb 13, 2007 (gmt 0)

10+ Year Member



Here's a minor problem I encounter.

Let's say I start an adgroup with 50 keywords and set them all to the default bid. Over time, I end up altering individual keyword bids. While this is easy to do, undoing it is not so easy. Sometimes I want to remove some of the unique keyword bids and let them return to the default bid. At times I want all of them removed. Just clean the slate, so to speak, and start all over again.

The only way I've found to do that would be to edit the keyword list and remove the bids next to the keywords. If there's a simpler way, I'd love to know. What would be nice, though, would be a little button or link to do this for me. Like right next to the edit link for a keyword's bid price, perhaps a "remove" or "return to default" link.

9:05 pm on Feb 15, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I really like the 'customize columns' options (specially since I bought a 22" wide screen monitor mainly cause of dealing with AdWords) but what would make it even better would be if we could 1) apply the customization to the entire adgroup, campaign or account, and 2) SAVE that customization as our default display for future logins. It's kind of a pain to change it all the time, when I'm flitting between a dozen clients and I don't even know how many adgroups.
5:30 am on Feb 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello wrgvt --

Sometimes I want to remove some of the unique keyword bids and let them return to the default bid. At times I want all of them removed. ... If there's a simpler way, I'd love to know.

The Tools offer a great way to do this:

Tools > Advanced Search and Editing > Find and Edit Max CPCs > Keyword-level Max CPCs (Find words by setting filters) > Remove keyword-level Max CPCs and default to ad group Max CPCs

You can identify groups by campaign, ad group or keyword filtering - then, remove keyword level bids en masse.

5:46 am on Feb 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ability to include 'Quality Score evaluation' as a variable within keyword reports.
7:41 am on Feb 16, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



All the latest are now safely copy/pasted into this weeks Advertiser Feedback Report, for which I thank you.

By the way, I sure was hoping someone on WebmasterWorld would notice today's AdWords blog post. A couple of your long-standing requests are ready. ;)

AWA

9:39 am on Feb 16, 2007 (gmt 0)

10+ Year Member



:) I was too busy thinking about quality score, but have to say the ability to pause individual keywords / ads / creatives is going to be very useful indeed. n1
3:12 pm on Feb 16, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



By the way, I sure was hoping someone on WebmasterWorld would notice today's AdWords blog post. A couple of your long-standing requests are ready. ;)

That is TOTALLY cool, and thank the folks over there for implementing this. I've been wanting to pause at less than campaign levels for AGES now, and it will be of particular use for all my various clients' seasonal products. BIG THANKS.

3:38 pm on Feb 16, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Please toss in the suggestion that it'd be nice to see QS in the AdWords Editor at some point.

Once the QS has been in place for a while, it would be great to be able to check the history over time of the QS for a particular keyword. If I try to fix something that's showing POOR, I want to know if it worked or not; similarly if I have something that's been GREAT for some time and suddenly one days shows up as OK or POOR, I want to be able to track when it happened so I can figure out why. Just a thought - I realize that one's a longshot.

I echo making QS a criteria for reporting.

4:23 pm on Feb 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA:

Now that we have this nice "Quality Score" column, the "Status" column does not need to be so verbose.

The status column says:
Inactive for search
Increase quality or bid $10.00 to activate

The Quality Score column says:
Poor
Minimum bid: $10.00

So, we have the "minimum bid of $10.00" phrase in two places wasting so much screen space.

Now, you can go further and just say "Min. Bid" or make up an abreviation "M.B. $10.00"

7:24 pm on Feb 19, 2007 (gmt 0)

10+ Year Member



Can we have a tick box that allows us to...

Pause All Kws with Poor QS please! Yesterday would be great.

10:16 pm on Feb 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Include the 'account name' on invoices. And, ideally - the 'MCC name', too.

For those with multiple clients, invoices are not always recgnizable by account number - or by campaign names. This would help clarify.

9:08 am on Feb 20, 2007 (gmt 0)

10+ Year Member



How about the ability to link each kw with an individual ad text? That would massively increase relevance, and improve user experience!
4:37 pm on Feb 20, 2007 (gmt 0)

5+ Year Member



The ability to assign certain keywords to certain ad creatives within a single adgroup and to be able to pause ad creatives as well.
3:45 pm on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For site targeting, remove the prohibition of having a CPM bid higher than the daily budget. A high value offer to a tiny niche market can have a CPM much higher than a reasonable number of impressions to deliver in a day.
5:53 pm on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



As long as we're able to customize the column display now, can we have a column for number of conversions? It shows in the AdWords Editor, but not in the online xface. Would be even cooler if we could specify which types of conversions, as for some clients I have three different types. (What the heck, I have a wide screen monitor)
8:19 pm on Feb 21, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Actually, now that I look at it - that #conversions column in the AdWords Editor - you can't click on it to sort. You can for every other column, but not that one. I assume that's a bug and not a feature.
5:20 am on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Hi all - A longish and busy day today, with hardly a chance to post in this forum at all. Sorry about that.

The Advertiser Feedback Report is going out though, in about 2 to 3 hours. Any late breaking thoughts?

Thanks for the many additions this week. As always, your suggestions/comments/wish-lists are very much appreciated - both by me, and a gratifyingly large list of folks here at Google who read the report.

AWA

4:47 pm on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yea, it would be way cool if, in the next version of the AdWords editor, when we fetch our accounts we could see any words gone inactive in another color. I don't know how difficult that would be, but it uses colors for other things. I also reiterate that I would like the same date range options as are available in the console.
5:31 pm on Feb 23, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I just installed the latest version of AdWords Editor, and the first time I tried to post, it crashed with a notice about something called xulrunner - next time I'll get the exact error message.
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