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Google AdWords Features I'd Like to See, #9

Continued. Share ideas for making your life easier

     

cline

6:34 pm on Nov 13, 2006 (gmt 0)

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Allow AdWords targeting to Google Scholar. I have some biotech services clients for whom Google Scholar would be an excellent medium. I'd like to see this as a campaign option, like how contextual and partner network targeting is selected at the campaign level. The default should be OFF, as this would be an appropriate selection for only a small portion of advertisers.

eWhisper

4:03 pm on Mar 31, 2007 (gmt 0)

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Allow hourly reports to include conversion data.

Permission settings (view only, limited edits, etc) by login.

cline

2:21 am on Apr 4, 2007 (gmt 0)

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I'd like to be able to do a keyword search but only get in the SERPS sites that run Adsense. This would be handy for site targeting.

cline

2:57 pm on Apr 5, 2007 (gmt 0)

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Fix the Find and Edit Max CPCs tool to again allow inactives to be searched for and to have their bids increased to the minimum bid required.

AdWordsAdvisor

3:12 am on Apr 6, 2007 (gmt 0)

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Your latest ideas are now copy/pasted into the Advertiser Feedback Report, as usual. Still about two or three hours to add other ideas, so please feel free.

Many thanks.

AWR

Sujan

9:43 pm on Apr 7, 2007 (gmt 0)

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- Impression share reports on adgroup and keyword level (not only account and campaign)

poster_boy

6:01 pm on Apr 8, 2007 (gmt 0)

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The keyword pausing feature is flat-out wonderful - but, many times, keywords are paused across various groups for various reasons.

It would be great to be able to assign notes describing the reason behind each status change - so that activation decisions could be made across these unique subsets by searching the notes for certain phrases.

For instance, adding the note "temporarily out-of-stock" would allow me to search for this phrase within the notes to unpause these keywords when the items are back-in-stock.

poster_boy

11:43 pm on Apr 11, 2007 (gmt 0)

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Different levels of "Access" for different users. Read only, Read/Write, or Yes/No re: MCC control.

It defeats the purpose a bit to give invited users the ability to make any and all changes to the MCC or accounts - including modifying who has 'access'.

AdWordsAdvisor

10:57 pm on Apr 12, 2007 (gmt 0)

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I'm making an early start on completing the Advertiser Feedback Report this week, in the hopes of finishing before 10:00 tonight. ;)

All the feedback since this time last week has just been copy/pasted into the report - and there is room for plenty more. So please feel free.

As always, thanks for taking the time to post your suggestions and feature requests.

AWA

netmeg

5:09 pm on Apr 13, 2007 (gmt 0)

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In the AdWords Editor you can sort on pretty much any column EXCEPT for conversions. Not sure why that one doesn't work, but it'd be nice if it did.

Also, I'd like the option to be able to disable the warning about having the same keyword in the ad group with a different match type. When it slides up, it takes up way too much of the screen. Once I've been warned, I should be able to turn it off.

Dave_Davis

8:56 pm on Apr 18, 2007 (gmt 0)

5+ Year Member



Again, I would like to see a "Number of Conversions" column.

Also, show quality score in adwords editor.
Thanks.

fischermx

8:58 pm on Apr 18, 2007 (gmt 0)

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Show Real-Time data. At least up to the minute.

netmeg

9:00 pm on Apr 18, 2007 (gmt 0)

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I'm having a heck of a time lately getting my AdWords Editor data to sync up to my AdWords console data. I submitted a query to support, and they said it's because they each hit different servers. But it seems to be more and more of an issue as the sync gets further and further apart - which kind of negates some of the value of the AdWords Editor. I'd like it if they could get this back on track.

fischermx

9:02 pm on Apr 18, 2007 (gmt 0)

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netmeg:
Even if you download the whole account again?

netmeg

10:10 pm on Apr 18, 2007 (gmt 0)

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Yep. I just had this happen yet again - a new campaign where the keywords were all inactive with ten dollar bids - I waited for the QS to update, which it finally did, and knocked everything down to .04. At least, that's what it says when I log in via the web. My AdWords Editor still says they're all inactive (and I've reloaded the account like five times)

Erik_Jan

8:38 am on Apr 19, 2007 (gmt 0)

5+ Year Member



Finally!

The number of Conversions is displayed in the Campaign Summary!

When will this column be available in the Adgroup overview?

netmeg

3:49 pm on Apr 19, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yea, I noticed that this morning - that's a biggie - thanks!

Dave_Davis

5:05 pm on Apr 19, 2007 (gmt 0)

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Thanks AWA, it's great seeing feedback being listend to AND implemented.

Another one from me....

In Adwords Editor, the ability to copy whole campaigns (Without having to set up online and THEN copy each adgroup).

This is for separate content and search network campaigns using mostly the same data.

AdWordsAdvisor

3:36 am on Apr 20, 2007 (gmt 0)

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Hi all,

I've just added all your latest feedback into the Advertiser Feedback Report - and still time for more. ;)

And glad to see the number of conversion column was noticed - thanks for that! ;)

AWA

claus

11:38 am on Apr 20, 2007 (gmt 0)

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Well, hi everyone! I'm new in AdWords *vawes* but you may know me from other sections of the site.

I hope this has been mentioned a few hundred times already so that I can re-state it to further stress the importance:

As an agency, SEM, or account-manager, it is absolutely essential to have one single point of interaction across all campaigns and customers. I thought this was what the MCC was for, but apparently it is not. Right now it's just a set of pages that collect information from other pages, there's no control the other way round.

- Central billing in MCC for all customers is an absolute must.
- One single login email and password to every customer account we manage is a must.
- Creating new customer accounts using the MCC email&password is a must

Motivation:

Say I get 100 customers to manage during a year. Of course "I" is not only me, it is my whole team. So, we are a few people with access to a central MCC (*) which -- again -- has access to all customer accounts.

All customers must be paid from the same MCC account. It is absolutely a no-go if team members have to enter payment information each time a customer account is created. Payment information is already on the central account (MCC) and it should be possible to use that when creating a customer account, just by clicking "OK"

All team members have access to all customers and campaigns by means of the MCC. But, in order to create a customer account we have to create an extra email account and password per customer! That makes no sense at all! If we get 100 customers to manage AW campaigns for, then we will have to set up 100 email accounts and store 100 passwords - and then forget them?!. Imagine how large the probability is that "something" will go wrong somewhere.

Team members should of course just create a customer account as a "branch" under the "trunk" that is the MCC. Same access code, same API, same billing information. As simple as that.



(*)Please note that we *need* to give many people access to one single MCC. A MCC is *not* a personal thing. One team member must be able to do every single thing another member can do. Otherwise, if that person gets ill, is out to lunch, or has a vacation, what about the customers? It's simple business logic, really.

claus

12:14 pm on Apr 20, 2007 (gmt 0)

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Oh, another issue.. not really as important as the one I just mentioned, but while I remember it:

The AdWords login to the MCC and customer accounts around here is a business issue. It's not a personal thing like if it was my personal AdWords account for my personal site(s).

We don't really like to see AdWords coupled to search history, to gmail, to my maps, or whatever. It's perfectly fine that employees use all possible kinds of Google products privately, but the Google products that are used in a company setting should not be integrated using the cookie.

Ie. if I'm logged into adWords I don't want to be logged into personalized search or other Google products. If I could choose, my login should only be valid for the AdWords service.

(that way I could also check my personal Gmail while I'm logged in to corporate-use Google services)

netmeg

3:45 pm on Apr 20, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I would like to see some notification when there are known issues with an option or tool, so that we don't have to flail around and waste time trying to figure out what's going on.

Case in point - a week ago I started a new campaign, and as is my wont, I created two or three text ads for each ad group, and in the campaign settings, set the ads to rotate evenly, rather than the better performing one more often (because I'm always testing testing testing). Well that somehow never 'took' - for each ad group, one ad shows 95% of the time and the remaining ad 5%. I checked all my settings, went into the change history tool to make sure I'd not forgotten a step, but still no go. Now I'm up to three text ads per ad group, but still only one is showing regularly. I made several inquiries to support, only to get an answer today that there are "issues" with ad scheduling right now, they've been going on at least a week, and the engineers are working on it and hope to have it resolved soon.

I'm not talking about small glitches that might be resolved in an hour or even maybe a day - but if something's going on for a week or more, we need to know about it. I even understand that it takes a while to fix things sometimes - I just want to *know*, so I don't waste my time. I don't like working in a vaccuum.

HitProf

9:50 am on Apr 26, 2007 (gmt 0)

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Keyword tool: "Show list of my top performing keywords"

Please add "Show list of my worst performing keywords" 'couse those are the ones I want to improve...

AdWordsAdvisor

2:31 am on Apr 27, 2007 (gmt 0)

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All your latest additions to this thread have now been included in this week's Advertiser Feedback Report - and, yes, that even includes your really long one claus. ;)

The report will go out in two to three hours, so there's still time for more. Have at it.

Many thanks, as always.

AWR

AdWordsAdvisor

3:29 am on May 4, 2007 (gmt 0)

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Dang. No new suggestions this week - first time that's happened in a while. ;)

Still a couple of hours to go tonight, if anyone would like their suggestion added to the Advertiser Feedback Report.

Thanks in advance,

AWA

Dave_Davis

3:48 am on May 4, 2007 (gmt 0)

5+ Year Member



I'd like to see:

1) a "number of conversions" at the adgroup and keyword level.

2) Quality Score column enabled by default

I just had to throw something in there :)

Dave_Davis

3:55 am on May 4, 2007 (gmt 0)

5+ Year Member



Oh and one more thing.

A "show only deleted campaigns" view.

Thanks AWA. You're a star.

AdWordsAdvisor

4:08 am on May 4, 2007 (gmt 0)

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Ha! Thanks Dave_Davis!

Cool. Got em all.

Now that special section in the report won't go empty. ;) Much appreciated.

AWA

poster_boy

2:15 am on May 5, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Not a new idea, but an ability to dynamically pass the match type in default URLs would be so incredibly useful. (i.e. &keyword={KeyWord}&matchtype={MatchType})

For ad groups that contain keywords on differing match types where keyword specific URLs are needed (in order for internal tracking to track keywords + match types uniquely)... it's impossible to test landing pages via the ad text's default URL.

The ability to dynamically pass the match type - along with the current ability to pass the keyword - would resolve this issue.

claus

12:58 pm on May 8, 2007 (gmt 0)

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Don't know if this has been mentioned before, but:

- a feature to permanently delete deleted campaigns, and all data associated with them.

(typically we see a few test campaigns that are of no use, and no economic value, just people training to get the system set up right)

poster_boy

8:29 pm on May 8, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Allow specifying which keywords should be the basis for a Keyword Report - using the "Contains" and "Contains full word" matching options, instead of only "Exactly matches".
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