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November 2017 AdSense Earnings & Observations

     
5:15 am on Nov 1, 2017 (gmt 0)

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System: The following 5 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4870784.htm [webmasterworld.com] by martinibuster - 5:27 am on Nov 1, 2017 (utc -5)


Good for me too, last two days were very bad and today (1st November) the same trend continues.
6:17 am on Nov 1, 2017 (gmt 0)

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Last two days of October also very low for me. Off by about 50% of October's start.

November might be quite painful : /
7:45 am on Nov 1, 2017 (gmt 0)

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Was there something special on last two days of October? I am not able to digest the fact how the earning dropped drastically with same traffic.
9:58 am on Nov 1, 2017 (gmt 0)

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I was on a roll in the whole October until the last weekend - it just instantly dropped below $100 daily basis. First day of November is also showing a weak sign compared to the 1st of October.

Not sure what's happening.
10:20 am on Nov 1, 2017 (gmt 0)

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Whatever happened the last two days I want it to continue, that makes a change for me to be able to say that!

What I have noticed over many months is how much less traffic I am getting from the USA, this is blatant manipulation by Google promoting US companies and especially .com domains. Regardless of how good a niche widget website is in the G.com SERPs, G actively promotes US companies over all others.

The USA is just over 5X the UK population i.e. the UK has about 19.5% of the US population.

October my USA PVs were 126.15% of the UK
October my USA earnings were 50.6% of the UK's
October my USA EPC was 98.13% of the UK's

USA visitors click only 40.1% of their UK counterparts?

Ostensibly they ought to be different advertisers however I find that disparity very hard to swallow.

Does anyone else see such metrics or am I constantly being low-punched by G?
1:03 pm on Nov 1, 2017 (gmt 0)

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October clawback is 5%, looks like it's a trend now and will be lucky to get a lower number
1:36 pm on Nov 1, 2017 (gmt 0)

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1.41% clawback on my Hindi blog.
1:38 pm on Nov 1, 2017 (gmt 0)

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0.77% for me.
1:43 pm on Nov 1, 2017 (gmt 0)

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October was my best month ever. Traffic was good and since August, mobile RPM is at a record level. It more than doubled from the lows in early 2016. Clawback is below 2% again. (Informational site in Germany, 80% mobile traffic.)
1:51 pm on Nov 1, 2017 (gmt 0)

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@Beam exactly same situation here. October end was horrible.
2:20 pm on Nov 1, 2017 (gmt 0)

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October was a very good month but the last few days were not good. Clawback <1%.

I'm going to assume the drop at the end of the month was due to depleted ad budgets. Hopefully November will reverse the trend of the last few days in October.
3:29 pm on Nov 1, 2017 (gmt 0)

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Same here last two days of the month were less-than-stellar. Clawback was next to nothing. :)
6:30 pm on Nov 1, 2017 (gmt 0)

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More than 8% clawback... long time ago it was that much. But well I'm reducing Adsense within weeks at my website to about 10% maximum. I've enough with their robbery. Much more visitors than October 2016, changed things following advice of Adsense and still lower revenue. I'm talking about 40K unique visitors a month and almost 1 million pageviews a month.
11:14 pm on Nov 1, 2017 (gmt 0)

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0.3 % clawback and all time record earning. RPM was superb. Hope November will show me the same RPM.
11:42 pm on Nov 1, 2017 (gmt 0)

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Adsense has been misbehaving for me today; it hasn't updated at all for the past two hours or so.
11:46 pm on Nov 1, 2017 (gmt 0)

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3% clawback.
12:18 am on Nov 2, 2017 (gmt 0)

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@Pistoche I am experiencing the same problem. Happy it is not only me at least!
12:27 am on Nov 2, 2017 (gmt 0)

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I can't believe it's already November!

From an earnings perspective October was okay, nothing to complain about. But, the earnings were driven in large part due to an increase in traffic (PV's). Page RPM month over month only increased by $0.02. So really mixed results. Clawback was somewhere between 2 and 3%.

@pistoche my Adsense appears to be stuck too.
12:58 am on Nov 2, 2017 (gmt 0)

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My adsense balance just got updated after being stuck for over 2 hours
1:02 am on Nov 2, 2017 (gmt 0)

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Yes its updating for me too. It seems to be back.
12:50 pm on Nov 2, 2017 (gmt 0)

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Today is pathetic, very bad day :(
12:52 pm on Nov 2, 2017 (gmt 0)

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What the hell is wrong with all the figures today? I have never ever seen my page rpm so low at 83p and CPC 4p. I can't believe the figures are so low.
1:33 pm on Nov 2, 2017 (gmt 0)

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I feel today is August 8!

-60% from average. It makes me believe that something is wrong with AdSense today. Waiting for other webmasters to share their results.
2:00 pm on Nov 2, 2017 (gmt 0)

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Yes, certainly, something is not good with today's figures - so far. CTR down to 50%, EPC down to 50-60% of the preceeding weeks = RPM down to 30% of the average. Page views seems to be OK.
2:13 pm on Nov 2, 2017 (gmt 0)

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Pretty good here
8:06 pm on Nov 2, 2017 (gmt 0)

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2nd of November is a disaster! -30%
1:29 am on Nov 3, 2017 (gmt 0)

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I am glad I am not the only one suffering. My earnings haven't moved in over 6 hours.
10:02 am on Nov 3, 2017 (gmt 0)

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Late in the Google day clicks and EPC picked up and made Nov 2 almost normal in RPM terms.

Now, during the first 3 hours of Google day on Nov 3, CTR is in the sky, 2.5 times above the preceeding weeks average. Looks like G still counting and adding yesterday's missed clicks?
10:18 am on Nov 3, 2017 (gmt 0)

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Yesterday was -20% and not -60$, things changed in just few hours. probably it was a reporting bug but still the earning was below average or any worst day.

On the other hand, today is great!
5:04 am on Nov 4, 2017 (gmt 0)

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Today looks good.
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