System: The following 5 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4870784.htm [webmasterworld.com] by martinibuster - 5:27 am on Nov 1, 2017 (utc -5) Good for me too, last two days were very bad and today (1st November) the same trend continues.
November really hasn't started off that well. Yesterday was not too bad, an above-average day. Today is terrible. I think I'll get the clicks, I'm not having any problems in that area, it's just the CPC has dropped back down again.
Another note. Mobile ads were making up about 70% of my income until the end of Sept.. now its low 60% Not sure if that is relevant. Also, no changes to any of my sites. Traffic is level or up in some cases.
In past years. Earnings would skyrocket in mid Oct and stay strong through mid Jan because of holiday shopping... Looks like this will be a bad year.
Unless you are getting millions of page views I don't think page rpm is really anything to get excited about. I'm getting approximately 2500 hits every day and the money I earn from AdSense corresponds to the amount of clicks I get, can't see hardly anything coming from rpm.
@Ironside RPM is standardized measure of earnings that doesn't care how the revenue is earned. So it includes both clicks (CPC) and CPM impressions. It is simply calculated by taking your revenue / impressions * 1000.
I always look at RPM. If it is dropping, then it means that either the CTR is dropping and I want to know why or the EPC is dropping and I want to know why. If CTR is dropping then maybe I can fix that by moving ad units around or changing the type of ads. Or maybe I've lost a prominent advertiser and can't do anything but wait. If EPC is dropping, maybe it's because I'm getting spammy ads and can block them or maybe I can improve a page's content/targeting to attract higher paying advertisers. To me, RPM speaks volumes.
Figured out why EPC is down and CTR is up. It is the ad links. Ever since Google made them larger in August, they've taken up a larger percentage of overall clicks. The percentage has been the same until this month. As regular display advertisers have pulled back - this is my slow time of year - I'm getting more spammy ads. So people are clicking on the ad links instead because they still target well. Problem is, they are paying half of what they were last month. So CTR is up and EPC is down.
A lot of people on the official Adsense forum are reporting blank ads on their sites today. Recently, a few people have also been hit with the two-click Adsense penalty. Hope things sort themselves out before the holiday season gets into full swing.