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November 2017 AdSense Earnings & Observations

     
5:15 am on Nov 1, 2017 (gmt 0)

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System: The following 5 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4870784.htm [webmasterworld.com] by martinibuster - 5:27 am on Nov 1, 2017 (utc -5)


Good for me too, last two days were very bad and today (1st November) the same trend continues.
2:52 pm on Nov 7, 2017 (gmt 0)

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Anyone noticing a delay with the stats this morning or am I just having a rough day?
3:03 pm on Nov 7, 2017 (gmt 0)

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Not quite sure if the stats are stuck, however, things have got off to a slow start with me
3:58 pm on Nov 7, 2017 (gmt 0)

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Sorry to hear that @Ironside, I can't complain much of late but today is a total dive as far as everything goes.
4:02 pm on Nov 7, 2017 (gmt 0)

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Can't help wonder if this drastic drop today has anything to do with Ad Balance since they got it going again yesterday, it is still not available to me, is it to you @Ironside?
4:31 pm on Nov 7, 2017 (gmt 0)

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Bad day :(
4:54 pm on Nov 7, 2017 (gmt 0)

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My Ad Balance is available and working well!
4:58 pm on Nov 7, 2017 (gmt 0)

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I'm in the same boat @MayankParmar, glad to hear that @azlinda.
5:42 pm on Nov 7, 2017 (gmt 0)

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Very low CPC , CPM and CTR.
6:43 pm on Nov 7, 2017 (gmt 0)

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Just today or worse today @Mentat?
8:10 pm on Nov 7, 2017 (gmt 0)

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Yesterday also, but today seems worse.
8:24 pm on Nov 7, 2017 (gmt 0)

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Yeah same here.
8:56 pm on Nov 7, 2017 (gmt 0)

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November really hasn't started off that well. Yesterday was not too bad, an above-average day. Today is terrible. I think I'll get the clicks, I'm not having any problems in that area, it's just the CPC has dropped back down again.
4:26 am on Nov 8, 2017 (gmt 0)

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7th and 8th are pathetic. November is nowhere close to be called good.
5:14 am on Nov 8, 2017 (gmt 0)

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@MayankParmar Do you have lower CPC or CTR compared to normal? Or a combination of both? I'm having a terrible November due to lower CPC, CTR is still at the same level.
5:54 am on Nov 8, 2017 (gmt 0)

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@Pistoche

In comparison to October, so far this month: -26% CTR, -14% CPC, - 37% RPM. Everything is down :(

Last month, CTR used to be good when CPC was pathetic but this month both are pathetic at the same time :(

While pageviews is up by 22%.
6:10 am on Nov 8, 2017 (gmt 0)

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Sorry to hear that, I guess we're all in the same boat. So much for the November increase. Hopefully it'll pick up as we get closer to the holiday season.
6:23 am on Nov 8, 2017 (gmt 0)

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I am not sure what has happened during the night in UK but my CPC jumped from 10p, up 18p. I was expecting Tuesday to be terrible, however, turned out to be above average for me.
3:20 pm on Nov 8, 2017 (gmt 0)

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I canít see the arrows on my mobile ads, anyone having the same issue?
4:11 pm on Nov 8, 2017 (gmt 0)

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I have had a low RPM (about 50% of my average) due to a low CTR and slightly low CPC since the end of Sept.

Got hit for a week in April (like most others).
Then got hit mid August.
Recovered from the end of August through the end of Sept.

Now since Sept im earning about 50% what i was with adsense. All other programs up or even from previous months or years (affiliate income/media.net)

Recently i removed auto ads since they were all over the place and annoying... it had no effect on my earnings.

Before this April hit... my RPM was steady with little fluctuation for over a decade.

Not sure what is going on but i will be testing out some alternatives.
4:12 pm on Nov 8, 2017 (gmt 0)

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Another note. Mobile ads were making up about 70% of my income until the end of Sept.. now its low 60% Not sure if that is relevant. Also, no changes to any of my sites. Traffic is level or up in some cases.

In past years. Earnings would skyrocket in mid Oct and stay strong through mid Jan because of holiday shopping... Looks like this will be a bad year.
5:12 pm on Nov 8, 2017 (gmt 0)

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CTR is way up and EPC is way down. I'm assuming the EPC has dropped because the CTR has increased. It is an unusual November so far.
6:26 pm on Nov 8, 2017 (gmt 0)

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Unless you are getting millions of page views I don't think page rpm is really anything to get excited about. I'm getting approximately 2500 hits every day and the money I earn from AdSense corresponds to the amount of clicks I get, can't see hardly anything coming from rpm.
6:46 pm on Nov 8, 2017 (gmt 0)

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@Ironside RPM is standardized measure of earnings that doesn't care how the revenue is earned. So it includes both clicks (CPC) and CPM impressions. It is simply calculated by taking your revenue / impressions * 1000.
7:21 pm on Nov 8, 2017 (gmt 0)

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I always look at RPM. If it is dropping, then it means that either the CTR is dropping and I want to know why or the EPC is dropping and I want to know why. If CTR is dropping then maybe I can fix that by moving ad units around or changing the type of ads. Or maybe I've lost a prominent advertiser and can't do anything but wait. If EPC is dropping, maybe it's because I'm getting spammy ads and can block them or maybe I can improve a page's content/targeting to attract higher paying advertisers. To me, RPM speaks volumes.
2:25 am on Nov 9, 2017 (gmt 0)

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My earnings are way down today, the lowest in 2 weeks, coincidentally enough, I started using Ad Balance today so I'm not sure what to make of this.
3:46 am on Nov 9, 2017 (gmt 0)

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Earning still down :(
6:10 am on Nov 9, 2017 (gmt 0)

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Figured out why EPC is down and CTR is up. It is the ad links. Ever since Google made them larger in August, they've taken up a larger percentage of overall clicks. The percentage has been the same until this month. As regular display advertisers have pulled back - this is my slow time of year - I'm getting more spammy ads. So people are clicking on the ad links instead because they still target well. Problem is, they are paying half of what they were last month. So CTR is up and EPC is down.
8:59 am on Nov 9, 2017 (gmt 0)

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Turned on Ad Balance for the first time just now. Estimated earnings are still 100%, and yet it feels risky. Fingers crossed.

If this reduces the number of ads by about a quarter, I should be able to see the average page load time decreasing over the next days.

Other than that, things are looking pretty good. Had a top 20 all-time day last Sunday, which is promising considering it's early November.
10:49 am on Nov 9, 2017 (gmt 0)

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A lot of people on the official Adsense forum are reporting blank ads on their sites today. Recently, a few people have also been hit with the two-click Adsense penalty. Hope things sort themselves out before the holiday season gets into full swing.
12:05 pm on Nov 9, 2017 (gmt 0)

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Oh, well. Today is horrible!

I'm too seeing blank/collapsed ad, I thought it was my internet connection problem. Although the coverage is still.

What is two-click penalty?
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