November 2017 AdSense Earnings & Observations

[MayankParmar]

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System: The following 5 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4870784.htm [webmasterworld.com] by martinibuster - 5:27 am on Nov 1, 2017 (utc -5)

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Good for me too, last two days were very bad and today (1st November) the same trend continues.

[dethfire]

Holiday week. Will be slow for me.

[CommandDork]

There's sometimes a bump on Black Friday and Cyber Monday. Keeping hope alive.

[MayankParmar]

What a great start today. Still traffic is down :(

[MayankParmar]

Bad start. The earning moved slightly in 4 hours.

[Ironside]

I've seen people mention the ads.txt but I don't really know what it is. I notice that a message came up on the homepage in my media.net account talking about me declaring the media.seller/reseller IDs in the ads.txt.

[dethfire]

Adsense FAQ added an entry for ads.txt and they recommend using it, however, if it were really important they would be blasting us with emails and account alerts to use it and they aren't.

[Ironside]

So if I add an ads.txt file to my server, where exactly does it go and what am I supposed to put in it?

[MayankParmar]

Ads.txt file is not necessary - it won't benefit us in any way at least with AdSense, and if something goes in implementation, Google stop serving ads on sites with mis-configured Ads.txt file.

[deriklogov]

Today doesnt look good, CTR drops

[CommandDork]

@Ironside, the ads.txt goes on your site at the root level, so www yoursitename com/ads.txt, just like a robots.txt file.

I learned more about it by reading the Adsense ads.txt support page: [support.google.com...]

Essentially its the media company's name, the pubID#, Direct/Reseller status and, in the case of Adsense, you end with f08c47fec0942fa0. So like:

google.com, pub-ID, DIRECT, f08c47fec0942fa0

This would be the Adsense-related line to cover YOUR OWN Adsense account on your site. There are slight differences when working with other's Adsense accounts on sites you control as well as when working with other ad providers like Media.net but the basic idea remains.

I also studied some ads.txt examples of big sites like this one from BusinessInsider: [businessinsider.com...]

They obviously work with a lot of advertisers so it looks intimidating but my ads.txt has four lines: my site name at the top, my Adsense publisher info on the second line, Media.net's own Adsense publisher account info on the third line and Media.net's account info on the forth. That's it!

[nubchai]

I put an ads.txt file on my sites. It's supposed to identify your sites so that Adsense recognizes them as legit and can serve ads to them.

[MayankParmar]

I'm expecting a significant traffic drop on Thanksgiving day.
[twitter.com...]

[Mentat]

Drop in traffic and advertising, but don't forget Black Friday and Cyber Monday...

[kegnum]

My traffic is fine.. but my god.. earnings are down... BTW when do you think they are supposed to advertise for Black Friday? Supposed to be doing so since mid october.

[deriklogov]

@kegnum: Its suppose to start Wed Evening , until that usually this week pretty slow . Do you have US traffic ? I was wondering if its stable compare to last week ?

Seems over my sites i am looking at ~10% drop from completely different sources like google,bing, yahoo , i mean i cant loose positions across all sites and across all sources, so its more like something happens before Thanksgiving (which doesnt happen last year) or it might that somewhere internet is down.

[RedBar]

So far today overall PVs normal, USA PVs at 50% literally half of UK PVs, CTR normal, EPC at 50%

I've come to the conclusion that regardless of what I see on Google.com and how well I supposedly rank, that I've been chucked out of G.com's SERPs.

Why? USA is almost 6X UK population, so far this month my US PVs are 93.9% of UK's and actual clicks are 52.5% of UK's.

Sure I get US visitors, they come along and steal my images, upload them to their sites and then Google ranks them above me with blatantly spammy and keyword ladened pages. I saw one yesterday ranking at #1 with keyword1keyword2keyword3 repeated about 50 times on the page, in the image and title bar, there was nothing else ... Please don't try and tell me this trick doesn't work, Google has never, ever been able to control this and it stinks, it stinks very highly and fishy no matter what they try to say.

[MayankParmar]

Earnings down here too. Isn't black Friday almost here, our earnings should increase?!

[deriklogov]

If its USA traffic earnings will boom on Friday

[Ironside]

Absolutely terrible here today, in fact, I've only had 12 clicks which is extremely unusual.

[kegnum]

Yes, my traffic is 98.6% US. All metrics low today.

[kegnum]

Im seeing Black Friday ads all over my site. RPM still garbage.

[CommandDork]

Yep. Black Friday ads in full force for my site network.

[papux]

How is your traffic today? Mine is down 30%.

[deriklogov]

I havent it checked today, but its down every year on Thanksgiving

[MayankParmar]

Mine is down since Google removed my site from its Android search app. The US traffic is down slightly so far.

[edited by: MayankParmar at 3:14 pm (utc) on Nov 23, 2017]

[papux]

I see, even though traffic is low my rpm almost doubled

[Ironside]

My CPC went as high as 25p at around 7 PM US Eastern time which reflected in my earnings. Unfortunately, I didn't get as many clicks as I normally do this is a shame because earnings would have been really high.

[RedBar]

Traffic normal, already earned more than Wednesday and even with more than 8 hours left to go for me, more US visitors than yesterday.

[SarbjitGrewal]

My November adsense is leveled up but verification pin is still not received. I am afraid of loosing my hard earned money in Adsense due to pending pin verification. Pin verification is quite sticky process that should be made easy from Google. I have requested only one time. My Adsense pin is not arrived from last month. Thank you so much for sharing your earnings and observations through this thread.

[csdude55]

Well guys, I'm really sorry to read that so many of you are having another bad month. I've struggled all year, and as of October this has been my worst since 2008 (but at that time I did web design for clients to supplement, which I no longer do). I seriously have made about 1/3 this year of what I made at the same time last year, and I've had a lot of bills being put on the ol' AmEx.

But November for me has been a complete turn around! Traffic is about the same as October, but Page RPM is up by 78% and Impression RPM by 50%! Compared to November of last year, I'm up by 13%.

I had assumed that this was an industry-wide shift for the holidays, and that we would all be seeing an increase for at least a few months. But now I'm lost, I can't think of any reason why I would have an improvement when others aren't. The only thing that really changed on my end was the Ad Balance, which I have set at 99% earnings/76% potential.