CTR was 0.10%? ONE click for every 1035+ impressions
I've been experiencing a similar trend for the past three weeks, albeit not quite as drastic. Where previously, 1000 impressions would typically yield ~15 clicks, I am now getting only about five on average!
Despite March traffic running at 122% of normal (64% new - 36% returning) my CTR and resulting revenue is simply a laughable fraction of any period over the past seven years.
Some March (7th to 28th) CTR comparisons to other period averages:
33% of Jan/Feb 2013 28% of March 2012 32% of year 2012 37% of years 2006 thru 2012
It continues to be depressing and when I think that to compensate for the inexplicable 60% loss in CTR I'd need to up my impressions by another 50,000 per day... I just don't know where to begin.
Well I'm always optimistic about it to some degree because I have other irons in the fire, and I haven't given up on AdSense by a longshot, but the CTR just keeps falling and falling. Fortunately EPC is still pretty good.
Friday easily had my lowest PVs of the year at 50%, nearly as low as Xmas Day, however CTR was 184.6% making my click volume 95% and with an average EPC it almost averaged a 2013 day.
Today and tomorow will die!
As it is the end of the month I have my usual CPanel alerts for bandwidth and disk space flashing up. I like to run these fairly tightly so that I can tell which sites have been doing better and obviously the ones that have not.
This month nearly ALL of my B&M sites over the past couple of days have been sending me automated warnings. That's good, up them slightly and see what happens next month, hopefully the same.
BUT, oh dear, my niche website directory site with the gallery that has been slashed to pieces, bandwidth down 14.28%
Unless there's a miracle, March earnings will be below February. Unlike netmeg who somehow has managed to increase her traffic by a whopping 175%, my traffic is now down to 1/4 of what it used to be. Thanks to Panda, Penguin, EMD and who knows what else!, I'm doing what I can to get the traffic back up. So far, Facebook and Twitter have only brought in a very small amount, pretty disappointing. Can't say I'm surprised by the drop in earnings on my site given the traffic clear cutting from Google and the other engines. Until I figure out how to get the traffic numbers back, looks like the forecast in AdSense land will continue to be but a fraction of what it was. Poop.
Even though I don't run affiliate ads, it's good to know that there are people such as yourself having success with them. I've thought about running my own ads in the past, if nothing else just to have something else to compare AdSense CTR to. Back in 2009, my click count was as high as 16x to what it is today. Why the massive drop? I attribute it mostly to a perfect storm of AdSense and Google changes. It'll be great when a true competitor to AdSense (for example, Facebook) comes along. Not holding my breath that it will since YPN and Microsoft both failed, but if it ever does, I'll be in line to sign up.
True Meg, but that's what life has become... a constant and totally encompassing bombardment of ads. Beyond the obvious insidious proliferation of ads on TV/radio/newspapers, they've infiltrated virtually every segment of daily life and... they continue to payoff so well that millions continue to be spent for just few seconds or inches of ad time/space.
Whether we believe we are blind to and/or fatigued by them, advertising sinks in on an almost subliminal level and direct our actions even when we feel we are ignoring them.
I'd almost venture a guess that it might go the other way - ads (particularly Google ads) are so deriguor and pervasive, on the web, that many don't even perceive them as ads anymore.
Minus impressions, my main site would have done just as well yesterday if it was offline all day. Ridiculous! Today looks like another bad joke, with CPC @ $0.07! I really pray it improves in April, or I'm going to just remove the ads altogether from this site.
The LOW record? I joined Adsense about mid-June 2003.
March 2103, ten years later? Proved to be much less than that whole half month in June, 2003.
March 2103? A boring below average day all through those nearly ten years, exceeded last month, March.
AdSense? NO it is NOT an Adsense problem at all, merely Mr. Google who suddenly thinks my lectures are so very low key and unworthy, against whatever is the latest flavour of the month. Google knows best.
Mr. AdSense? Thanks for the very high $XXX,000 I've earned over these years. I'm disappointed from an egotistical point of view I didn't exactly make $1 million, but them's the breaks.
When revenues fail to be self sufficient, sole reason for monetising sites, I'll fold my tent and fade away. Mr. Google can continue to present rubbish lectures.
I'll give my wife a break and resume fishing in the nearby ocean. Nothing to do with AdSense - we were here in retirement long before even Google was invented.
> A boring below average day all through those nearly ten years, exceeded last month, March.
Mine's not that bad, yet, but it's fallen dramatically since the high point in 2009. Monthly earnings today are down 80%. The amount of traffic I imagine I'd need just to get back to what once was is crazy.