Welcome to WebmasterWorld Guest from 54.162.240.235

Forum Moderators: incrediBILL & martinibuster

Message Too Old, No Replies

March 2013 AdSense Earnings and Observations

     
10:33 am on Mar 1, 2013 (gmt 0)



February was up and down like a yo-yo for me, calm down dear:-)
12:20 am on Mar 13, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Amazing RPM today.
12:58 am on Mar 13, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Pretty dead here. :-(
6:41 am on Mar 13, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Up? Down? Sometimes huge gyrations. Somehow over a month, it always averages out for me. The main difference is a 28 day, 30 day or 31 day month.

Now! If only I could de-Panda and the rest of the Google Zoo.
7:07 am on Mar 13, 2013 (gmt 0)



80% earning reduced...
no more earning from desktop
7:29 am on Mar 13, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Weird reporting going. Earnings for yesterday bouncing around for the last half hour. Right now they're about 1/3 of where they were. Not looking good.
8:04 am on Mar 13, 2013 (gmt 0)



[blockquote]But assured me that that if publishers are losing money that Google is losing money.[/blockquote]

True but possibly misleading.

Google makes less money from 10 publishers making $30 each (total $300) than it does from 8 publishers making $15 and 2 making $100 (total $320). So it makes commercial sense for them to change from the first situation to the second - and tough luck to those in the unlucky 80%
12:58 pm on Mar 13, 2013 (gmt 0)

5+ Year Member



Whats really causing this? What do we know?

1) Only desktop stats are screwed - tablets are fine
2) The AD rotation arrow is gone? Im not sure this is the cause of the issue
3) tiny tiny tiny fonts when text is used in AD's - that would definitely destroy CTR

and finally....

4) AD's are being delivered SUPER SUPER SLOW

I havent seen anyone complain about this, but after checking my sites and some mega-sites, and noticed that it can take forever for the google AD to fill in.
Has anyone else noticed this? That would definitely be an issue as well.

With earning 50% down, im screwed, wish google would hurry up and fix this mess, but if this is the new norm, googles earnings are going to be hammered next quarter.
1:25 pm on Mar 13, 2013 (gmt 0)



Tuesday almost came back to 2013 average for me with only my EPC down about 15% therefore within my average range.
1:27 pm on Mar 13, 2013 (gmt 0)

5+ Year Member



almost forgot

5) AD targeting is broken - I mean completely broken.

for example, I have a KARATE site in my portfolio. Use to show nothing but martial arts and self defense AD's on it.

Now I see GAIN (detergent), and other nonsense on it, with *zero* martial arts ad's

That would definitely explain a huge drop in CTR

WTF has google done?
1:28 pm on Mar 13, 2013 (gmt 0)

5+ Year Member



HuskyPup - I hope this means they are currently rolling out the fix and that it just takes days for the fix to reach the hundreds of thousands of servers google runs. Crossing my fingers, because Ive been looking forward to summer and this would definitely ruin it, as well as the entire year.
1:38 pm on Mar 13, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Blocking Advertiser URL's doesn't appear to working either. I blocked a URL 2 days ago that is still showing ads. It's blocking previous URL's just not newly submitted URL's.
1:52 pm on Mar 13, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



jost: double ad serving is a big problem. Sometimes I see the exact same text on a page. Other times it's the same advertiser domain with a different ad copy version.
2:17 pm on Mar 13, 2013 (gmt 0)

5+ Year Member



Just compared the AD's on my karate site on my android smartphone to my desktop:

Desktop: GAIN detergent
Smartphone - All karate AD's

google screwed the pooch

Im convinced the huge CTR drop is due to the matching algo being screwed up for desktops.

HuskyPup - are you seeing AD's that make sense now on your site?
4:03 pm on Mar 13, 2013 (gmt 0)



HuskyPup - I hope this means they are currently rolling out the fix


Hopefully so, today looks better again with reasonable earnings already compared to hardly anything recently.

HuskyPup - are you seeing AD's that make sense now on your site?


I'm seeing well-targetted ads now however IBAs seem to hang around for ever therefore cache clearing is a must.

double ad serving is a big problem.


It certainly is, or has been, let's see what the next couple of days bring.
5:32 pm on Mar 13, 2013 (gmt 0)

5+ Year Member



Jesus.... my CTR so far today is another whole 50% lower!

But I am starting to see *some* targeted ad's again.

Wish they would hurry up with this fix.
7:18 pm on Mar 13, 2013 (gmt 0)

WebmasterWorld Senior Member



Another good day so far for me...three day streak. What I mean by "good" is "finally looking normal".
2:07 am on Mar 14, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Me too. I'm well ahead of last March this time.

I did a little experiment and turned off the IBA stuff, plus futzed around with blocking some of the categories for about ten days. Earnings tanked. Put it all back to defaults, and money came flowing back in. All I needed to know.
4:19 am on Mar 14, 2013 (gmt 0)

5+ Year Member



I'm still down, 50%. Yes, desktop is the culprit, clicks cut in half. I'm still hoping for a fix.
11:29 am on Mar 14, 2013 (gmt 0)



Whatever recovery I was having fizzled out for me with desktop EPC way down at 61.8% of tablets!
11:31 am on Mar 14, 2013 (gmt 0)



Yesterday the worst day in 2013! (first time this year (actually in 25 month frame!) back in 2 digits Euro sum, that made no sense at all), CPC at 40% of usual and RPM just 32% of 2013 average RPM - just sucks big time.
however today all metric nearly back to normal mode (as normal as i would expect), just 1/8 of adsense day is complete (Europe), yet already made 1/3 of yesterday's. Most likely will be back to 3 digits zone.

Fingers f**** crossed.
11:35 am on Mar 14, 2013 (gmt 0)



HuskyPup, for me desktops are doing a little bit better today (still way lower than it used to be), yet too soon to call the shots as just 3 hours has passed (europe time)
12:47 pm on Mar 14, 2013 (gmt 0)

5+ Year Member



day 8 of death stats
1:21 pm on Mar 14, 2013 (gmt 0)

5+ Year Member



Google answered in their adsense forum.
The changes are permanent!

Thank you google, I cant feed my children now. Bravo.
Do no evil right? A 50% cut in revenue, just like that, plenty of time for families to adapt!

---------------------------------------

"You're correct. The ad formats have changed as of Friday the 9th. Here's some quick Q&A that might help answer your questions:

Q. Why is the button no longer on my website?
A. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and lift earnings for our publisher clients in the long term.

Q. Why has my CTR gone down?
A. Clicks/CTR are largely a factor of ad type, ad rendering and ad placement amongst others. Depending on the performance of an ad unit we may change how ads are rendered to prevent accidental clicks. You may want to check your ad implementations as they may be causing users to take unintended actions. Please see How you can help to prevent invalid activity for more.

There's no rollback planned so I'd think about investing in a new layout if you think your layout is not optimal for the current ad styles."
2:22 pm on Mar 14, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Our RPM has increased by 10% since the 9th (Saturday). I'd made some other changes and thought those were the cause, but now I'm thinking it's the ad formats. Just when I think I have some control, I am proven that I do not.
2:31 pm on Mar 14, 2013 (gmt 0)



User Mike in adsense forum get response from Adsense support:

"""Thank you for your email.

On Friday 9th, a change went out that removed the arrow button (Nessie) from the text ads appearing on about ~5000 publishers websites. These publishers possibly intentionally or unintentionally have ad implementations that mislead users as measured by the rate of accidental clicks. For these publishers we will continue to serve ads but we have removed the arrow button. These changes are meant to optimize the experience for advertisers, publishers and users alike. Some of these publishers may see fluctuations in their CPCs, CTRs and/or RPMs from smart pricing due to these implementations.

We have put together this FAQ:

Q. Why is the button no longer on my website?

A. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and lift earnings for our publisher clients in the long term.


Q. Why was the button removed from all the pages of my website?

A. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and in our publisher clients in the long term.

Q. Why has my CTR gone down?

A. Clicks/CTR are largely a factor of ad type, ad rendering and ad placement amongst others. Depending on the performance of an ad unit we may change how ads are rendered to prevent accidental clicks. You may want to check your ad implementations as they may be causing users to take unintended actions. Please see How you can help to prevent invalid activity for more.

Q. Why has my CPC gone down?

A Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. While we canít draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements.

Q. Why has my Revenue/RPM gone down?

A.. Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. While we canít draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements.


Q. Can I do anything specific to get the button text back?

A. No. While we canít draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements. This can change over time and may or may not include additional ad elements like the clickable button.

Our internal team is working on this now and will have more information on the network wide impact of these changes.

Thank you for your understanding. """

My ads in same position for a long time and I didn't change my layout...
Invalid click due to arrows is not my fault because you(Google adsense) introduced it, and it is unfair to punish us by Smart Pricing although you have removed those arrows
3:01 pm on Mar 14, 2013 (gmt 0)

5+ Year Member




More bull#*$! non-answers from google.

So is it safe to assume they will remove this from tablets users as well and completely decimate us?

Once again, ive been targeted through secret internal google rules.

I have never used seo, white hat or black hat, bought backlinks or anything of the sort, and every time google has released anything that impacts webmasters, ive been targeted 100% of the time. Yeah, just a coincidence.

Googles new slogan should be "always does evil". Google, you have become just another abusive evil mega corp stomping on little guys without a worry in the world.
3:28 pm on Mar 14, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Interesting; I definitely saw some weird fluctuations last week but thought they were because of the tweaking I was doing. Everything's back to normal now (and there are arrows all over my sites) but I'm still wondering if they blipped the whole network while they were making these changes.
3:57 pm on Mar 14, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



netmeg, I'm thinking the same thing. Today's starting out to be the first normal day this month.
3:57 pm on Mar 14, 2013 (gmt 0)

5+ Year Member



Arrows have disappeared from my site also. Now I know why CTR has plummeted over the last few days.
6:08 pm on Mar 14, 2013 (gmt 0)



On Friday 9th, a change went out that removed the arrow button (Nessie) from the text ads appearing on about ~5000 publishers websites.


Ah, they're called Nessie! My sites are still displaying them therefore I'm obviously not in the 5,000.

These publishers possibly intentionally or unintentionally have ad implementations that mislead users as measured by the rate of accidental clicks.


For those that have had them disabled, did your earnings increase dramatically when Nessie was introduced?

My EPC today is absolutely in the gutter and it is getting very, very close to being pointless having AdSense.
This 275 message thread spans 10 pages: 275
 

Featured Threads

Hot Threads This Week

Hot Threads This Month