The reason I mention about the 728x90 is because according to google reports, its the main money maker for my sites. The other reason is I mention the tablet thing is because when you look at my site via the tablet, you still see the arrow buttons in the adsense units where as on a desktop the arrow button is not there anymore and the font is very very small. (it never used to be like that). For now i have removed the ad unit, but it just seems very strange that this started to occur the last 2 days. Since January I have had average 700 to 800 clicks. Yesterday and day before 200. Relevance has always been an issue, but I stil got 700-800 clicks even with irrelevant ads. I am 100% certain google is up to something with that ad unit when viewing from a pc. Its clear from the reporting tool.
For what it's worth my 728 x 90 is still displaying as normal with a mixture of a big arrows or 4 text ads. Of course the biggest problem we all have is not having a clue what anyone else is seeing and when personalisation/Interest Based Ads are thrown into the mix as well, who knows what going on, certainly Google doesn't seem to at the moment.
Yeah, this is what worries me. Im thinking like... what if we have a good few bidders all the time and now they run out of budget and pulled out... what if there is just less competition or the adsense units are very very irrelevant giving less clicks. I am going to setup a test case tomorrow with CSA and see how that goes, least I can make the ads relevant then at the cost of less comission but maybe more clicks. This is what is frustrating about adsense, u don't know how long to wait until to move when something is going wrong... do you wait a few days? is it bug? is it a new update? are they changing algo? God knows.
My fonts seem to be all over the place also. I have then all set to one font but two ad units on the same page can have different fonts. Last couple of days CTR has been lower than average, I'm thinking its a font thing. My best earning ad unit is set to Arial, today they are all Times. I added new code and they show Arial for a while then switch. :(
its a friggin nightmare, instead of earning 150 a day i now make 30 a day, and this after 2 years of updating and optimizing everything related to increase your adsense. Way the go Google adsense team. What dont people get when something works dont touch it! perfection is impossible! You cannot do 100% good for both advertisers and publishers, let the system be how it is and people will manage. Im like exploding here...
I don't have any of my own ads but, I'm going to pull the majority of AdSense ads off my sites and give MY visitors a free ride for a few days rather than the advertizers that paid Google; who has decided that paying their publishers is unnecessary.
argh... im disgusted lol... stil not funny, i was counting a bit on this revenue in order to invest again into my site. I have a strong feeling the 728x90 unit has reverted again to the old format. I don't see the arrows showing either anymore except on ipad, which by the way still has a normal CTR, CPC and amount of clicks. Its only clicks generated from desktops which are near 0
Typical roller coaster continuing. Yesterday was my best day of the month on 1 site and the FAR worst of another site. CPC prices lowest of the year on both sites. Glad to hear I'm not the only one who has been seeing the font changes on 728x90 text ads.
I've been having the same problems described here for the past four or five days, and am relieved to find that it's not just my frequent experimenting with ads that has caused the downturn in revenue. I tried taking off all ads for a few hours to see what would happen but this morning its back to half or less of the usual adsense for this time of day. Less money for us must mean more money for them I guess. . . someone may have posted this already:
GOOG Earnings Date Earnings announcement for GOOG: Apr 11, 2013 Google Inc. is expected* to report earnings on 04/11/2013. The report will be for the fiscal Quarter ending Mar 2013. According to Zacks Investment Research, based on 12 analysts' forecasts, the consensus EPS forecast for the quarter is $8.79. The reported EPS for the same quarter last year was $8.75.
Same here, CPC about 50% down, but then again everything was down, except for the traffic, which was up. Revenue down by at least 80% - don't understand it at all, unless the ads have changed and are absolutely hopeless.
Inevitably Sunday's earnings were below average with below overall average EPC but with a very long-forgotten metric such as a CTR of 146% plus Clicks of 110%, however I have never seen my tablets/mobiles taking 38.6% of earnings and both with a 106.7% EPC which was 145.5% of my desktop!
There is something really wrong/different about how Google is matching ads to certain pages. A major change must have been made in the last 2 weeks.
One of my sites is about auctions. People come in via searches such as "car auctions in denver". The ads on the first page are very relevant. Most people click to the page on individual car auctions and now the ads are not relevant at all. Now the ads are about printers and online degrees. Most people also now start to look at individual car pages and now the ads are about dishwashers and stocks.
14 days ago all the ads on the flow I just described were contextually relevant. What a mess. CTR and CPC both are all-time low as a result.
Now the ads are about printers and online degrees.
How coincidental, I was on Statcounter a couple of days ago and every advert was about education.
Half an hour ago I was logged-in to my domain registrar's reseller account to renew some domains, since I've been logged-out I've been bombarded with various well-known domain name seller ads...arghhh...stop it Google, you're pi$$ing me off!
kimbodude: One of the accounts I manage is premium publisher status. And it is earning 1/2 what is was just 2 weeks ago. It's affecting everyone. I have a call with my account manager tomorrow - hoping to get more info, but I am not optimistic.