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March 2013 AdSense Earnings and Observations

     

HuskyPup

10:33 am on Mar 1, 2013 (gmt 0)



February was up and down like a yo-yo for me, calm down dear:-)

kimbodude

3:50 pm on Mar 11, 2013 (gmt 0)



@avalon, im telling you, its pure the arrow which is causing the loss in clicks. I just received a reply from adsense team totally next to the question, but then again i did not tell them about the arrow which was missing. I just replied now and hope they actually find the problem. On adsense forums (without posting any link) there is a huge topic as other people are experiencing the exact same problem.

kimbodude

3:52 pm on Mar 11, 2013 (gmt 0)



@avalon, also, premium publishers do not use the same adsense units we do, with the arrows, they use customized adsense.

breeks

4:28 pm on Mar 11, 2013 (gmt 0)

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I think this is more about the ads that are being shown than anything else that is effecting CTR and CPC. Google is deciding what ads visitor sees not the content of the site.

Just like Google search these days Google decides the results based on the user not the search words.

A website about pets might get car ads, car site might get pet ads. So of course CTR sucks.

Some people never clean cookies so we have no Idea what ads they see.

Play_Bach

5:04 pm on Mar 11, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



> Google is deciding what ads visitor sees not the content of the site.

For those that don't know, this has been going on for a few years now. They're called Interest Based Ads (IBAs) and obviously they work for Google or they would have been gone a long time ago.

ember

5:32 pm on Mar 11, 2013 (gmt 0)

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For those that don't know, this has been going on for a few years now.


Yes. When I now look at my site, I see ads for other websites I've just visited and ads that match the general content of other sites I've visited recently. My visitors are not seeing those same ads. I also see ads that match my content, and these may be contextual ads which my visitors also see, or they may be ads for other sites that I visit that are in my same niche.

It's confusing, but the bottom line is you cannot look at your site and know for sure what ads your visitors are seeing. Google is putting ads on your site that it thinks will make the most money, whether they match the content of the site or the behavior of your users.

FrostyMug

5:46 pm on Mar 11, 2013 (gmt 0)

5+ Year Member



Yes, something definitely happened today, my CPC is down 70%. Also something happened during the weekend, and probably last 2 weeks in general.

UGH...

HuskyPup

6:03 pm on Mar 11, 2013 (gmt 0)



I'm holding my breath with fingers crossed, PVs seem to be down a little however earnings are looking "normal" for the first time in 11 days...we'll see what the end of the day brings tomorrow (UK time).

JCKline

6:48 pm on Mar 11, 2013 (gmt 0)

WebmasterWorld Senior Member



Today G turned the lights on and things seem normal. I hope it sticks.

kimbodude

7:03 pm on Mar 11, 2013 (gmt 0)



Lights on how? please be specific, i dont see any improvement whatsoever and i still do not see any arrows back again on the adsense units. The forum from adsense is raging about this problem. Its all nice when your account is working, but that does not really help the others here u know?

breeks

7:38 pm on Mar 11, 2013 (gmt 0)

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Today G turned the lights on


Not me having the lowest CTR in eight years.

Play_Bach

7:55 pm on Mar 11, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



> The forum from adsense is raging about this problem.

I checked out your thread kimbodude. Sorry, ads look like they always do here, grey arrows and all.

R0meo

8:08 pm on Mar 11, 2013 (gmt 0)



ctr for desktops is practically zero

kimbodude

8:16 pm on Mar 11, 2013 (gmt 0)



@romeo, exactly same here mate, desktop is totally down in revenue, tablets is still good income. Im thinking its region based. usa seems to show arrows and revelant ads, europe however is paying the price.

super70s

8:18 pm on Mar 11, 2013 (gmt 0)

5+ Year Member



Klimbert: Today it's a disaster, down by 85%.


Same here, shaping up to be a terrible day.

netmeg

8:50 pm on Mar 11, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Its all nice when your account is working, but that does not really help the others here u know?


This is the earnings and observations thread, and all observations are welcome, whether or not they help others.

Klimbert

8:26 am on Mar 12, 2013 (gmt 0)



Yep earnings for tablets are ok (guys could you please check if your adds are relevant for tablets?).
The problem lies in desktop PC (no arrows, adds not relevant etc.)..

HuskyPup

12:05 pm on Mar 12, 2013 (gmt 0)



A better start to the week for me with a 133% click volume day but with EPC down I just ended up with a 100% average earning's day.

My UK clicks were way above average with a 10% CTR, that's probably a record for me.

However my main CMS gallery continues to be hammered with PVs at 48.3% v 2013 average. Surely someone at The Plex has made a connection between images and reduced earnings for publishers, and therefore Google, since Google's hotlinking can't be generating them any more income...can it?

avalon37

12:29 pm on Mar 12, 2013 (gmt 0)

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I am seeing the grey arrows on 728x90 text ads on Desktop for 1 of my sites, but not my higher traffic site. Consistently showing for one, but not the other. Seems pretty odd. Not to mention unfair :)

HuskyPup

1:55 pm on Mar 12, 2013 (gmt 0)



Seems pretty odd.


It may seem to be very random from what you/I see however I'm fairly sure there is method to it otherwise they wouldn't seem to be so random. FWIW last night I was seeing the blue arrows all over my sites yet they've reverted to the occasional grey today!

jost

1:59 pm on Mar 12, 2013 (gmt 0)

5+ Year Member



Webmasters have reported that the text in many of their ad's have started using a teeny tiny font (screen shot verified), which is what is causing the massive drop is CTR.

This has not happened for Tablets, so tablet stats are not affected. I can verify, only my desktop stats are being hit by this google BUG.

Im going to try switching to Rich media ad's only until they fix this font BUG.

febryrbz

3:33 pm on Mar 12, 2013 (gmt 0)



I want to ask, is March always like this before?
My CTR and CPC keep going down from February.

breeks

3:57 pm on Mar 12, 2013 (gmt 0)

5+ Year Member Top Contributors Of The Month



My CTR seems to be more in the normal range today. Hoping it stays that way expecting it not too. :)

avalon37

5:27 pm on Mar 12, 2013 (gmt 0)

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My AdSense account manager basically said they they know nothing about what has been driving CTR down so much for publishers. That engineering at AdSense basically calls all the shots and there is zero communication between departments. But assured me that that if publishers are losing money that Google is losing money.

JCKline

5:39 pm on Mar 12, 2013 (gmt 0)

WebmasterWorld Senior Member



Yesterday ended well for me and today is looking good so far. I assume publishers are spending their tax refunds. I wont count on it lasting as a good trend never does, but I'll enjoy the short ride...which doesn't come even cloe to making up for such a bad start if the month.

Chapman

5:50 pm on Mar 12, 2013 (gmt 0)

10+ Year Member



if publishers are losing money that Google is losing money


That makes sense unless our "lost" revenue has been "found" by Google.

avalon37

5:57 pm on Mar 12, 2013 (gmt 0)

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Chapman I know full well that Google never loses money :) Just wanted to post what I was told. Google employees are well trained to say the right things :)

netmeg

6:12 pm on Mar 12, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I assume publishers are spending their tax refunds.


I wish, but I suspect I'm gonna be paying bigtime this year.

HuskyPup

6:47 pm on Mar 12, 2013 (gmt 0)



Fingers crossed again, so far today all metrics are coming back into my average range, hopefully they've identified the fubar?

breeks

10:20 pm on Mar 12, 2013 (gmt 0)

5+ Year Member Top Contributors Of The Month



Fingers crossed again, so far today all metrics are coming back into my average range


Same here.

jost

10:39 pm on Mar 12, 2013 (gmt 0)

5+ Year Member



still in the #*$!ter here, no change
This 275 message thread spans 10 pages: 275
 

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