@avalon, im telling you, its pure the arrow which is causing the loss in clicks. I just received a reply from adsense team totally next to the question, but then again i did not tell them about the arrow which was missing. I just replied now and hope they actually find the problem. On adsense forums (without posting any link) there is a huge topic as other people are experiencing the exact same problem.
For those that don't know, this has been going on for a few years now.
Yes. When I now look at my site, I see ads for other websites I've just visited and ads that match the general content of other sites I've visited recently. My visitors are not seeing those same ads. I also see ads that match my content, and these may be contextual ads which my visitors also see, or they may be ads for other sites that I visit that are in my same niche.
It's confusing, but the bottom line is you cannot look at your site and know for sure what ads your visitors are seeing. Google is putting ads on your site that it thinks will make the most money, whether they match the content of the site or the behavior of your users.
I'm holding my breath with fingers crossed, PVs seem to be down a little however earnings are looking "normal" for the first time in 11 days...we'll see what the end of the day brings tomorrow (UK time).
Lights on how? please be specific, i dont see any improvement whatsoever and i still do not see any arrows back again on the adsense units. The forum from adsense is raging about this problem. Its all nice when your account is working, but that does not really help the others here u know?
@romeo, exactly same here mate, desktop is totally down in revenue, tablets is still good income. Im thinking its region based. usa seems to show arrows and revelant ads, europe however is paying the price.
A better start to the week for me with a 133% click volume day but with EPC down I just ended up with a 100% average earning's day.
My UK clicks were way above average with a 10% CTR, that's probably a record for me.
However my main CMS gallery continues to be hammered with PVs at 48.3% v 2013 average. Surely someone at The Plex has made a connection between images and reduced earnings for publishers, and therefore Google, since Google's hotlinking can't be generating them any more income...can it?
It may seem to be very random from what you/I see however I'm fairly sure there is method to it otherwise they wouldn't seem to be so random. FWIW last night I was seeing the blue arrows all over my sites yet they've reverted to the occasional grey today!
My AdSense account manager basically said they they know nothing about what has been driving CTR down so much for publishers. That engineering at AdSense basically calls all the shots and there is zero communication between departments. But assured me that that if publishers are losing money that Google is losing money.
Yesterday ended well for me and today is looking good so far. I assume publishers are spending their tax refunds. I wont count on it lasting as a good trend never does, but I'll enjoy the short ride...which doesn't come even cloe to making up for such a bad start if the month.