May 2012 AdSense Earnings & Observations

[HuskyPup]

Will the downwards spiral continue for some of us? Why do the supposed big earners hardly ever post?

Confused? "These questions—and many others—will be answered in this month's episode of...AdSense."

[NomadMan]

I wonder if that's not up to the job and is getting swamped, possibly even dropping messages (ie clicks).

My Adsense observation based on what i see here and on different boards;

With the massive amounts of clicks required to make a few billions a year - added with the 2012 strict click and traffic validation - Adsense server architecture is everything...

My impression is that 'no click days' move around batches of small & midsize earners / publishers. Server architecture for the small & mid earners might not be up to the job. The processing power needed to serve this group must be apocalyptic compared to the big earners.

Big earners most likely have their own server to cope with a very profitable click rate of ### / second. Much easier, click / traffic validation is more relaxed. It secures a large part of Google's revenue.

So i would not be surprised AT ALL - if clicks are dropped during massive click tsnumai's in the small / mid earner group. I'd say they work with an "acceptable % of click loss".

[incrediBILL]

Adsense observations on this board and elsewhere seem to indicate a decline - not to mention a surge in banned accounts.

No, that would be an incorrect conclusion. The only thing you can extrapolate from this data is that people complaining about AdSense are having a decline. Those not complaining, are theoretically still happy campers and you can't surmise that silence is malcontent.

I'm pretty sure all the premium publishers making many tens of thousands, or hundreds of thousands a month, maybe even millions, won't be caught dead bellyaching on any AdSense forums.

However, those trying to earn an extra $30/month for a carton of smokes via AdSense are quite vocal.

[edinburgher]

I'm pretty sure all the premium publishers making many tens of thousands, or hundreds of thousands a month, maybe even millions, won't be caught dead bellyaching on any AdSense forums.

Very true. But I'd love to know what sort of conversations they're having with their Adsense reps.

[zarathustra2011]

Hope there's a clickdump forthcoming - never had so few clicks!

[NomadMan]

I'm pretty sure all the premium publishers making many tens of thousands, or hundreds of thousands a month, maybe even millions, won't be caught dead bellyaching on any AdSense forums.

Agree - those are lucky to have a straight line to Adsense HQ. For example, Management of the BBC news website would never ever have to. Google Adsense might even ship their own reps to the BBC HQ to manage their Adsense account or figure out any issue's. The BBC banned by Adsense? That would be a laugh!

Those not in this group will have to cope with Adsense silence when disaster strikes - lurk the boards and maybe as a last resort come out in the open. There are quite a few examples of those with multi-year adsense experience. The rest take their loss in silence.....

Would that kind of publicity hurt Adsense? IMHO yes - those SEO'd stories will not go away and are growing. At some point I see this hit the agenda of the shareholder meetings, when the decline sets in.

[System]

The following message was cut out to new thread by incredibill. New thread at: google_adsense/4452705.htm [webmasterworld.com]
1:43 pm on May 12, 2012 (PST -8)

[Play_Bach]

Impressions climbing. Click count stuck.

[tonyolm]

Thank you GOOGLE.... I'm a happy camper...

[Play_Bach]

Click count still unchanged. Going on twelve hours now... :-(

[incrediBILL]

<mod>

Reminder - this thread is for AdSense fluctuation discussions only.

New topics require new threads and off topic posts will be removed.

Thanks for your cooperation.

</mod>

[Play_Bach]

Click count still stuck. Anybody else? I'm trying very hard not to take this personally... :-|

[jmccormac]

Yep Play_Bach. Impressions low all day and clicks hardly moved since 0800 Hrs. The twiddlers have obviously banjaxed things again. Wonder if there's any updates from Google on the situation?

Regards...jmcc

[Play_Bach]

Thanks jmcc
Weird. My impressions are on track to be the highest all month, but click count literally has not moved since about 1:00am. It's now 5:15pm. Crazy.

[incrediBILL]

You guys really need to stop watching the earnings clock, it'll cause ulcers.

For years I had SysSense running on my desktop and the best thing that ever happened to me was when that AdSense tracking product was discontinued and it quit popping up every 15 minutes telling me my current AdSense earnings for the day.

I don't know if anything is stuck anymore and more importantly, it doesn't matter.

What does matter is at the end of the month if the EFT gets stuck, then we have issues.

[Leosghost]

I keep saying that ..it doesn't pay out more for being watched ..Heisenberg would know to stop looking at it or ... ..and adsense earnings, is like Schrodinger's cat, best looked at as little as possible..monthly will do fine..:)

[Play_Bach]

Thanks you two, you're probably right. I've been with AdSense since 2004 and have never had a day where the click count hasn't budged for so many hours. This could be the day that convinces me once and for all that stats are so far out of sync that it really doesn't make any sense checking them.

[edinburgher]

My clicks seem to have caught up to what's been "normal" for the last couple of weeks. Which is still dire.

I seem to remember scheduled Adsense maintenance used to happen on a Saturday. Maybe the delay yesterday was due to them fixing the current mess.

And maybe that was a Sus scrofa domesticus flying overhead.

[NomadMan]

Small day has past - with server downtime. Amazed there is still significant revenue.

Adsense switching to "Amazon style" reporting would calm down the clicks theater quit a bit. I'd vote for that!

[Play_Bach]

Well they never caught up here. Freakishly low count and earnings. Stats look like they hit a sharp cliff yesterday. Hope it's over.

[nrep]

Big, unexpected drop here too. Traffic stats look normal, but there was a sharp drop in earnings.

[jmccormac]

No recovery here.

Regards...jmcc

[AndyA]

Yesterday (Saturday) was bleak. About 25% of what I would expect. Traffic is consistent, so I feel like the ads being shown aren't targeted as they should be, or clicks aren't being tracked.

[zarathustra2011]

The week had been reasonable, but Saturday was downright awful and today is looking miserable too.

[NomadMan]

Today's a Adsense click void, after all its mothers-day weekend.

Yesterday was a day in town to buy that mothers-day present - not much happening either.

I'd (Auto)suspend adwords campaigns for this weekend.

[tidewatcher]

Ok, noticing something interesting. Early this month I have been noticing that a certain ad unit was underperforming for around 10 days straight, and my daily totals were mostly well below average. Then, I have a three day stretch where this ad unit well outperformed all other ad units (which is very unusual), and was about 3 times its usual CTR. These three days were well above average in terms of daily revenues.

My conclusion: for whatever reason, Google had delayed reporting on this particular ad unit, and then processed them in batches.

Does this sound realistic?

[System]

The following 5 messages were cut out to new thread by incredibill. New thread at: google_adsense/4453156.htm [webmasterworld.com]
1:49 am on May 14, 2012 (PST -8)

[incrediBILL]

<mod>

Another friendly note to remind everyone that new topics require new threads, this is not a free-for-all discussion thread.

Please keep the topic to AdSense earnings only and make a new thread for all new discussions.

</mod>

[HuskyPup]

Good grief..."expletive deleted"...0.3% CTR! If Statcounter is anywhere remotely correct then AdSense is fubard again.

[netmeg]

I don't think Statcounter is in the least correct when it comes to exit clicks. I've seen it count clicks on 300x250 and 468x60 ad blocks when I was the only one on the site, and I damn well NEVER click on my ads, not even accidentally. And I've seen clicks show up in AdSense that never show up in Statcounter. And it doesn't seem to record any of my mobile clicks, but it does record the mobile visits and pageviews.

I'm resigned to a < 1% CTR now; there's just no fighting it. Fortunately, the EPC is way up. Saturday was pretty dead, but yesterday was great and today looks to be greater.

[zarathustra2011]

Don't think I've ever had less than 1% CTR by the end of the day, and pretty sure I've never had over 2%.
Today doesn't look promising, but I'm shortly going to give up checking during the day. Often when things look very bad, they swing around by the end of the day, and sometimes when I've had an awesome morning, then the end of the day can finish in the gutter. I don't think I can suspend looking at my earnings to a monthly basis, but I can reduce it to one check each day.