May 2012 AdSense Earnings & Observations

[HuskyPup]

Will the downwards spiral continue for some of us? Why do the supposed big earners hardly ever post?

Confused? "These questions—and many others—will be answered in this month's episode of...AdSense."

[netmeg]

Going well here.

[tidewatcher]

Good day here so far.

[tonyolm]

Had one of my best days in 2 months yesterday.

[JCKline]

Stuck here.

[breeks]

Stuck here also

[zarathustra2011]

Looks pretty stuck here as well.

[tidewatcher]

Seems stuck to me, too now.

[NomadMan]

Not at all stuck on this end - but below average day again.

Would be so nice if Adsense could just release a bit more info about servers under maintenance. With millions of publishers there's quite a bit of server space running those all those accounts. As with hosting glitches and down time simply happens. It feels *pretty stupid* to look at stats when the server is just down for maintenance.

[explorador]

Next time I see my friends for jokes and drinks I will show them my traffic vs earnings instead, what a joke!. Traffic stays strong but Adsense lower than ever, ever ever!

[Lame_Wolf]

Having a good day here :)

[karkadan]

Lowest day ever

[zarathustra2011]

Some improvements. Reasonable CTR, and CPC - impressions are good, but clicks aren't as numerous as usual.

[NomadMan]

Surprising good day - seems like it's from a SERP change. Different traffic on a few pages with bigger clicks.

Google's worldwide monopoly. History learns it's just a matter of time for the inevitable fall

[IanCP]

5X the day before to an "acceptable" level.

Don't get excited. Tomorrow will be back to dismal.

One thing which I find very consistent:

Krap CTR = Krap EPC
Good CTR = Good EPC

The other consistency this year?

Krap days are followed by good days, which are followed by krap days...

[tidewatcher]

Had he best day of the month yesterday by quite a long way -- earlier in the month had a number of bad days. Inconsistency day by day seems to be an adsense hallmark.

From my observations it appears that Google might be holding back reporting high playing clicks sometimes and then processes them all at once. That could account for the extreme variations between good days and bad days

[Play_Bach]

Yesterday earnings closed again at about 35% of average. So far, May is doing better than April, which isn't saying much since April was the worst month ever. Hopefully, the upward trend continues.

[netmeg]

I'm running better than double last May, which is good, but oddly while traffic is way up, nobody seems to click on Fridays the past month or so. It's not just delayed reporting either, from what I can tell, they really aren't clicking. I guess everyone's got better things to do.

[JCKline]

Yesterday was a great day. Very unexpected. Today seems average so far. I hope it picks up.

[tonyolm]

Thank you google.... I'm a happy camper today

[NomadMan]

It's been "no-click" Friday so far - deafening silence.

If the decline in Adsense revenue is a measure for the state of the economy....ofcourse Q2 2012 for Google is gonna be another +20%

[Lame_Wolf]

of course Q2 2012 for Google is gonna be another +20%

Any why not ? Do you think that Google only receives its money from adverts that appear on sites ? If so, think again.

[NomadMan]

Any why not ? Do you think that Google only receives its money from adverts that appear on sites ? If so, think again.

Q1 2012 had +20% revenue from the partner sites (display network) alone - which is just a part of Google's total revenue.

Adsense observations on this board and elsewhere seem to indicate a decline - not to mention a surge in banned accounts.

My thought is;
Would it be wrong to expect a decline in Google's Display Network revenue for Q2 (iso +20%) with the much tighter click validation? The endless talk about the effects of a 'valid click' and 'traffic quality' would only hurt publishers and not Google?

[tidewatcher]

Unusually good day for a Friday for me. Will probably end up being the best day of the month so far. Early May was low for me, so hoping to get back to average for the month.

[Lame_Wolf]

Q1 2012 had +20% revenue from the partner sites (display network) alone - which is just a part of Google's total revenue.

I haven't read every report and break-down of their earnings because [1] It doesn't concern me. [2] It's none of my business. [3] Reading such things bore me.

Anyway, I have read that "Google just announced its earnings for Q1 of 2012 and the company did not disappoint. It raked in $10.65 billion, a full 24 percent higher than last year for the same time period and a hefty improvement over last quarter. Of that rather sizable chunk of cash, $10.2 billion came from advertising revenues -- $7.3 billion of that placed on Google's own properties." which leaves just 3 billion from other places (websites).

[JCKline]

My stats have been stuck now for over 2 hours. Impressions and all.

[Play_Bach]

Stuck here too.

[breeks]

60% less that this day last year. Not real thrilled.

[karkadan]

Horrible day, 20% less than the usual low average. :(

[NomadMan]

'not click' friday turned out to be 'click dump' friday. Clicks rolled in 1 hour and then deafening silence again. Below average day.

Would an account be flagged after a sudden very good day (above threshold) and have all clicks quarantined for (manual) validation?
It might just be a server under maintenance.....

[edinburgher]

It might just be a server under maintenance.....

This doesn't "feel" like a server problem. I suspect they have a massive bank of cheap servers, losing one or two wouldn't cause such a massive snafu.

They probably also have their own in-house written messaging middleware for passing click details around. I wonder if that's not up to the job and is getting swamped, possibly even dropping messages (ie clicks).

(PS: new low for me on Friday)