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Major AdSense Reporting Lag on Oct 6. 2010

Massive Click Dumps Being Reported Oct 7.

     
7:03 am on Oct 7, 2010 (gmt 0)

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Just an hour or so to end oct 6, for around 10000 impressions this morning (Taiwan time, GMT+8), I'm seeing single digit earnings.
CTR has plummeted, eCPM is plummeted, and earnings worse this morning. Impressions are counting normally though.
Anyone seeing similar things?
8:29 pm on Oct 7, 2010 (gmt 0)

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Everything looks better now. I noticed when I logged in this morning that yesterday was way under average and wondered why. Now yesterday is back to normal, and today's numbers are way closer to normal than they were earlier today. There was definitely something going on, and possibly affected all AdSense publishers by the looks of it.

My earnings yesterday went up about 10% after the correction.
8:39 pm on Oct 7, 2010 (gmt 0)

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I'm good.
8:54 pm on Oct 7, 2010 (gmt 0)

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Yesterday was my best day in two weeks, but today is going to take its position.
Nice day today so far. Normal CTR but a very good CPM.
10:59 pm on Oct 7, 2010 (gmt 0)

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Now yesterday is back to normal, and today's numbers are way closer to normal than they were earlier today.


I don't normally subscribe to these types of threads about AdSense reporting lags but seeing how many people are complaining, and it seems to be so global in scope, I agree something major definitely happened with AdSense yesterday.

My AdSense usually runs like clockwork, and it was up until noon, looked like a totally normal day and suddenly there was a complete failure after noon. Site was running fine, ads were running fine, income just didn't seem to be moving for no obvious reason.

Woke up this morning and it appears there was a click dump because the revenue increased a bunch after the close of the business day. Even after the click dump it still didn't hit my usual daily average but it's much better.

Maybe the click dump is still in progress?

Today everything is looking like business as usual.

Wonder why Google is totally mum about this?
11:56 pm on Oct 7, 2010 (gmt 0)

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Wonder why Google is totally mum about this?


Are you serious?
12:19 am on Oct 8, 2010 (gmt 0)

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> seriously

Yes he is serious and yes Google should tell people what is going on. Sites running Google advertising are partners. This is business on the internet 2010 - not mob rule 1910 Chicago.

It amazes me that a savvy company the size of Google continues to fumble the customer service and public relations ball. People actually ask the question why Google can't get social media right? This lack of communication is exactly the reason why! This is one of their top revenue generating products and they are silent on a major issue affecting hundreds of thousands of advertising partners.

Here is business social media 101: Constant, constructive, two way communication.

Google has failed on all 3.

They should have had an announcement the second it was reported and determined to be their fault. Then they should have hand an announcement on going about the fix to the problem every 30 mins until it was fixed. Then they should have sent a followup to every webmaster explaining the issue and apologizing for the screwup.

Webmasters running Google Ads, are valued partners - not public mushrooms to keep in the dark.
12:24 am on Oct 8, 2010 (gmt 0)

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They didn't announce the AdWords outage until after it was over. (I happened to be on the phone with them at the time, which was the only reason I knew) And publishers are the fleas on the backs of the advertisers, in Google's eyes.
12:25 am on Oct 8, 2010 (gmt 0)

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I haven't had an issue the last few days, but I don't check Adsense more than every two days or so. Checked just now and ecpm yesterday was great, as were earnings... ecpm and earnings for today are awesome... I'm a large publisher with Adsense, don't know if that matters, but in case it does...
12:29 am on Oct 8, 2010 (gmt 0)

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I think the click dump for yesterday is still in progress as my earnings for yesterday appear to have taken another jump unless I'm hallucinating.

Wrote it down this time so if it happens again I'll know for sure :)
1:15 am on Oct 8, 2010 (gmt 0)

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Yes, I see at least a 20% Dump for yesterdays earnings, hopefully, it's only so far :)
Oct 7 is just normal just like any other day.
I wonder what Advertisers think of this. Every DUMP to Publishers means a bulk LIFT from advertisers' budget. If I was an Advertiser I wouldn't feel good if you cut my budget for yesterday's business. I hope they don't get angry and go away.
1:25 am on Oct 8, 2010 (gmt 0)

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This lack of communication is exactly the reason why! This is one of their top revenue generating products and they are silent on a major issue affecting hundreds of thousands of advertising partners.


Here here!
2:52 am on Oct 8, 2010 (gmt 0)

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Based on the comments here, and my own observations, it looks like Google lost some data yesterday and had to rebuild the data set earlier today.

I agree with Brett about keeping us in the dark, but I'm not ready to abandon Adsense because of one glitch.

In the end, I don't think Google cheated anyone, but I thought they considered publishers their partners too.
3:31 am on Oct 8, 2010 (gmt 0)

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this many of you depend on goog for a paycheck? c'mon guys.
3:55 am on Oct 8, 2010 (gmt 0)

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The stats have been corrected for oct 6 and 7.There definitely seem to be some issues with it.May be related to analytics and the interesting find from this failure is all these products seem to be tightly coupled.This kind of architecture probably gives them a single switch control over everything.
4:01 am on Oct 8, 2010 (gmt 0)

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Yesterday has been corrected for me, but it looks like today (so far) is on the "low side of normal." It could be just one of those days. It's not alarming or anything. (Still within normal limits as of this hour.) But I wonder if my click dump or correction has yet to occur for the 7th?
4:07 am on Oct 8, 2010 (gmt 0)

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this many of you depend on goog for a paycheck? c'mon guys.


Once that click happens it's OUR money, not theirs, and nobody wants to be cheated!

Just like people still balance their bank accounts and check their credit card bills to make sure nobody is taking advantage or making clerical errors either.

Best I can tell the click dump for the 6th is over, for me anyway, but I'll double check in the A.M. if it moved any more.
4:31 am on Oct 8, 2010 (gmt 0)

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Thanks to this thread I checked back yesterday's earning and they've been adjusted. Phew.. I thought I had a horrible day.

Yeah Google can be a bit on the autistic side. Great with numbers and algorithms, not so great with people. It can be frustrating but Adsense is still the best ad program out there.
4:44 am on Oct 8, 2010 (gmt 0)

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Thanks to all of you, just checked October 6 and its adjusted +30%
5:37 am on Oct 8, 2010 (gmt 0)

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Here I thought yesterday was one of my worst Adsense days in a long time. Just checked my stats again for yesterday and it was actually a really solid earnings day. I'm glad I saw this thread. I'd been kind of bummed at the sudden income drop.
6:21 am on Oct 8, 2010 (gmt 0)

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this many of you depend on goog for a paycheck? c'mon guys.


Realistically, for many of us, the choice is either Adsense or selling directly (which is more work).

Its rather like what Churchill said about democracy. Adsense is the worst ad network apart from all the others.
6:49 am on Oct 8, 2010 (gmt 0)

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Stats have been adjusted but still down for me compared to normal earnings.
6:56 am on Oct 8, 2010 (gmt 0)

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Right now I am thinking that Oct 7 stats are behind. The total (so far) for today is "okay" (on the low side but not devastating) but they've been really slow and sluggish for the last few hours, which makes me wonder. Page impressions were higher than usual. Ads seem to be well-targeted.

Oh well, it could be one of those days. Time will tell.
7:26 am on Oct 8, 2010 (gmt 0)

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Yup, also seeing some jumps in my stats for the last two days. October 6 was adjused +10%. Makes you remember that most reported earnigns are not final :)
8:27 am on Oct 8, 2010 (gmt 0)

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It's Friday morning and the stats for the yesterday(7th) are looking worse than the pre-dump stats of the 6th!

I hope they are going to get updated sometime during the day.
8:55 am on Oct 8, 2010 (gmt 0)

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Same here

ecpm went to more than 70% low since the beginning of Oct!

I have to say CTR still as usual

I thought its just us
9:10 am on Oct 8, 2010 (gmt 0)

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Oct 6 - looks ok
Oct 7 - still 30% lower
Oct 8 - Still 30% lower

and it's Oct 8 here.
10:09 am on Oct 8, 2010 (gmt 0)

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Oct 8. will be bad too...
10:10 am on Oct 8, 2010 (gmt 0)

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Dead at the moment (11:00 here).

Regards...jmcc
10:22 am on Oct 8, 2010 (gmt 0)

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Hopefully I'm seeing a new lag for yesterday - looking bad again here (clicks hardly moved in 10 hours).
11:06 am on Oct 8, 2010 (gmt 0)

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Ok, tell me I'm not crazy. My CPM for Wednesday, October 6th is now showing about 25% higher than it was showing when I went to bed last night (Thursday). This means that it was adjusted 24 hours after the end of the day.

I have never seen this in the entire history of Google AdSense.
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