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Major AdSense Reporting Lag on Oct 6. 2010

Massive Click Dumps Being Reported Oct 7.

     
7:03 am on Oct 7, 2010 (gmt 0)

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Just an hour or so to end oct 6, for around 10000 impressions this morning (Taiwan time, GMT+8), I'm seeing single digit earnings.
CTR has plummeted, eCPM is plummeted, and earnings worse this morning. Impressions are counting normally though.
Anyone seeing similar things?
1:13 pm on Oct 7, 2010 (gmt 0)

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Page impressions are higher ctr is down 1 whole percent and we were down 50% of our average earnings. Strange how so many of us are down nearly 1/2 from the average daily totals.
1:30 pm on Oct 7, 2010 (gmt 0)

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this seems like a reporting lag... there is a 25% to 30% reduction in expected hourly visitors reported in google analytics as well. the drop seemed to occur from 9am to 6pm pacific time.
1:31 pm on Oct 7, 2010 (gmt 0)

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yesterday CTR and earnings were 30%-40% lower
today they are 50%-60% lower

This is really bad!
2:03 pm on Oct 7, 2010 (gmt 0)

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Deepsixed 149 networks and things seem to be slow but a lot better than yesterday.

Regards...jmcc
2:16 pm on Oct 7, 2010 (gmt 0)

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It's only 7 hours in, but it looks "okay." Not stellar, but "okay." Will see what the rest of the day brings.
2:17 pm on Oct 7, 2010 (gmt 0)

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I'm seeing a 66% reduction in earnings compared to previous days. Very, very strange.
2:29 pm on Oct 7, 2010 (gmt 0)

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I have had a week of continuous low earnings. Lower CTR and CPM. Earnings about 40% lower than the worst weekday last month, from about 20% more traffic.

I saw a lot of badly targeted ads last week. This week earnings are low despite a return to good ads.

I am worried I might have been smart priced because my (savvy, significant minority work in areas related to my niche) know better than to buy the crap they have been advertising recently.
2:37 pm on Oct 7, 2010 (gmt 0)

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Count me in. CTR & eCPM have took a noticeable dive in the last two days.
2:41 pm on Oct 7, 2010 (gmt 0)

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Hey Guys...

I normally don't come to webmasterworld - only when I see things odd w/ my adsense -

oct 6th was HORRIBLE for me... lowest ECPM and earnings in months... this is with over 15,000 impressions for the day as well.. glad it wasn't just me...
2:46 pm on Oct 7, 2010 (gmt 0)

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I'm back to normal, maybe a bit above today.
3:08 pm on Oct 7, 2010 (gmt 0)

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Same here - ecpm and ctr in the dumps yesterday and today.
3:15 pm on Oct 7, 2010 (gmt 0)

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The hamsters et al have jumped off the cliff today, totally fubard so far!
3:21 pm on Oct 7, 2010 (gmt 0)

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Meeee tooo!, terrible numbers yesterday.
3:23 pm on Oct 7, 2010 (gmt 0)

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Interesting, early in the day (Oct. 6) my CTR and CPM was rocking, however by the end of the day I was typical if not a little low.

Early high numbers means non-USA traffic for me.

Just another day in AdSense paradise or....
3:29 pm on Oct 7, 2010 (gmt 0)

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After a record September, it has been straight down from Oct. 1.
eCPM has been cut in half in 5 days.

Impressions variance about 1/10 of 1% over 3 days. My impressions are riveted to one number - 21,580.

What a roller coaster, with fixed impressions! Bizarre!
This is over many, many subjects. In other words, "across the board".
4:23 pm on Oct 7, 2010 (gmt 0)

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Same here...I hope AdSense Advisor can weigh in.
4:25 pm on Oct 7, 2010 (gmt 0)

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We don't have an AdSense Advisor at the moment.

There have been some AdWords issues this week, but I think they're mostly solved now.
4:29 pm on Oct 7, 2010 (gmt 0)

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Same here CTR and earnings -30%...
5:20 pm on Oct 7, 2010 (gmt 0)

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Over 300'000 impressions a day - eCPM seems low for the last days. Also Google Analytics seems to lag back by changing thing that are over 48hrs old.
5:24 pm on Oct 7, 2010 (gmt 0)

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No improvements here too for the second day in succession...It was an analytics glitch on oct 5 and adsense continues with its bad returns today as well...
5:29 pm on Oct 7, 2010 (gmt 0)

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Perhaps this has something to do with the start of the 4th quarter? Companies have reduced their online advertising budgets for the 4th quarter?
5:39 pm on Oct 7, 2010 (gmt 0)

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A change is advertising budgets would have affected the revenues per click, but the click-through rate (CTR) would have remained roughly constant. Given the CTR changed in such a huge manner, I think it's a technical glitch (that hopefully Google will correct soon).
5:40 pm on Oct 7, 2010 (gmt 0)

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Worse than yesterday! It plummeted! It is going to be a dark Xmas this year.
5:48 pm on Oct 7, 2010 (gmt 0)

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40% cut today.
5:51 pm on Oct 7, 2010 (gmt 0)

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Could it be that every so often, Google have to reset the order that Ads appear in, to allow newer ones a chance to appear near the top?

I'm guessing that at the moment I can see a lot of Ads that are bidding on terms that are relevant to my site (e.g. blue widgets) even though they only sell red widgets - and visitors to my site have no interest whatsoever in red widgets.
It probably takes quite a while for the non-performing Ads (i.e. Ads that no one clicks on) to stop appearing.
This process may well be shorter for terms such as "iPhone", but take a lot longer for more niche terms.
5:57 pm on Oct 7, 2010 (gmt 0)

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This has to do with Analytics being messed up to. Since Tuesday both my Adsense and Analytics data has been off by at least 30%. The Analytics problem was acknowledged by Google but I wouldn't expect the Adsense problem to be.
6:03 pm on Oct 7, 2010 (gmt 0)

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Ditto. In the tank.
6:04 pm on Oct 7, 2010 (gmt 0)

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CTR has tanked today. I've added new content and impressions are strong so one would HOPE it's just a reporting issue that will be resolved with a big click dump.
6:04 pm on Oct 7, 2010 (gmt 0)

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Our CTR is down by about 40% today. Normal variation is plus or minus around 10% for what seems like years now. Something's wrong today.

I just checked our site (normally, I never visit...). Ads look good / targeted.

[edited by: BillyS at 6:05 pm (utc) on Oct 7, 2010]

6:04 pm on Oct 7, 2010 (gmt 0)

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Seem stuck now ?
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