Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
Only time will tell how this will all play out.
I think I understand what you are saying. If for example there is an adwords advertiser that is getting charged $1.00 per click and it gets clicked on two different sites, then assuming a 50/50 split both sites will get:
Site 1 = $1.00 click $0.50 {partial match}
Site 2 = $1.00 click $0.50 {perfect match}
In the new regime the split might still be 50/50, but:
Site 1 = $0.80 click $0.40 {partial match}
Site 2 = $1.00 click $0.50 {perfect match}
In this case the payout remains at 50%. However, I think that this at the very least is changing the rules of the game. Therefore, I disagree, and think that they are changing the payout structure wether or not the money is going into Google's pocket, it will still affect the publisher. Good or bad only time will tell.
I have three months of continuing revenue growth, it would be a shame to break the streak.
We can't comment on the payout formula as we have never been told what it is or whether it is being changed. What we have been told is that the price per ad for adwords customers is going to change. This doesn't affect the payout formula although they could easily change this as well if they wish.
Now all Google needs to do is shape up their conversion tracking so that their data gets more accurate and the Good publishers are awarded more and the Bad publishers are awarded less.
I have three months of continuing revenue growth, it would be a shame to break the streak.
Ditto!
...we all know that Yahoo will roll out a competing product soon, and Google will have to be careful.
Overture's contextual matching program has been limping in circles for awhile now. Is something new on the horizon?
Has this gone in to affect yet? Today, I noticed a huge increase in payout EPC versus yesterday..
It's probably on the network for six to ten days now. I've noticed that in the last week my daily earning were on the rise, with a small increase on CTR too.
The last ten days were the highest revenue, and I'm on AdSense since July'03. On the first day I noticed something going on I said to my girlfriend "Uh, that's going to be a good day". The next day I had beaten 100% of previous day revenue by midday. And it got better after this.
An AdWords advertiser can already set maximum amounts per KWP, e.g., digital cameras $1, photography tips $0.50. In other words, it is the responsibility of the advertiser to determine the "worth" of each KWP --and rightly so IMO.
Now Google is going to determine the expected value of each click to the advertiser?! I would have thought that requires a lot of insight into what happens "after the click"...
If the new policy does indeed mean what it seems to mean, I fear the quality of many AdSense sites will be negatively affected --instead of providing useful info about MyTown, USA, publishers will start providing even more "reviews" of MyTown hotels: not just to trigger the desired ads, but to get a bigger share of the pie by being a "commercially interesting" site... :-(
