Major changes to AdSense

Pricing structure and ad relevance

[markus007]

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

[dazzlindonna]

hmmm... i haven't yet received this email. but it doesn't sound like it will be a good thing for us. hope i get the email soon so i can see for myself what all it says.

[icedowl]

I haven't received such an email -- yet.

[rainmakerpsi]

maybe if we put the email threw Google Translations we will get some Sense out of it.

[Chndru]

>>not only are we not going to tell you payout rate or specific epc, but from now on we are not even going to know ourself.

LOL, figment88

[jackti]

so, how do you imagine they will set the "worth" of each site? by manually reviewing them, or by some automated calculation somehow?

[edited by: jackti at 9:01 pm (utc) on April 1, 2004]

[varya]

The email says two things.

1. They're "enhancing our targeting technology" which is supposed to not only figure out the content of the page, but ascertain the relevance of various concepts found on the page. This is supposed to result in better targeted ads and higher ctr.

2. They're changing the payout structure. CPC, for the advertiser, will flux, depending on Google's estimated value of the lead for the advertiser. They give an example that clicks from the same ad for a digital camera will cost more on a web page reviewing digital cameras than it will on a page about photography tips. It seems that the more targeted your content is to the ad, the more the ad will cost, and the more you will make as a publisher.

I sure hope that their decision to base CPC on perceived conversion potential is based on some actual research, and not just on advertiser perception (which may or may not be accurate) that certain types of content generates less worthy leads.

[simonuk]

Hmm, maybe better payouts if the site is a review site?

I can see this coming soon on pages...

Welcome REVIEW to REVIEW my REVIEW homepage REVIEW

Please make sure REVIEW you check outREVIEW my new pages REVIEW which I uploaded today.

:-)

Simon.

[europeforvisitors]

2. They're changing the payout structure.

Not exactly: They're introducing variable ad rates, with the system apparently determining what a click is worth in any given context. (In other words, the cost to the advertiser may vary, and the earnings for the publisher may vary as a result, but that doesn't mean the payout formula is changing.)

[alika]

How do you guys think the Adwords advertisers will factor into these changes? Will it be controlled on their end when "calculating the expected value, including the keywords or concepts that triggered the ad?" Or will it simply be algo

Like, will the Adwords advertiser be able to say -- " I will pay more for this click if the click comes from this page, blah blah blah." Will this provide the needed control advertisers have been asking for from Adsense?

Hmmm ... interesting developments. Questions, questions and lots of questions

[loanuniverse]

I don't know EFV, they are throwing another factor into the formula. To me this changes the formula.