Major changes to AdSense

Pricing structure and ad relevance

[markus007]

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

[jaxomlotus]

That's only because of a lack of technology... You really think a newspaper wouldn't snap up 10% of generated sales if they could?

Possibly. It's even easy to do - (i.e. Mention this ad at the counter and receive a 20% discount).

I doubt they'd run the ad for free though, even if they could.

[georgiek50]

Maybe this will turn out to be a good thing. Our disappointment in Google could turn out to be some other company's wet dream and offer us something better to lure us in, then crush our hopes like Google did. We can go in cycles with different companies like this until CPC dies altogether. But other ways of making cash will emerge, and the true internet entrepreneur (I can't spell) will stick to it through thick and thin and will come out on top.

C'mon guys, let's rise above this.

[EasyMoney]

I ran an experiment today and ran my ads as 50% Adsense and 50% ad_sonar*. Under Google's new changes ad_sonar* earned approximately twice as much revenue for me as Adsense, whereas previously Adsense would clearly beat out ad_sonar*. That may not reflect on your stats, but for me and my site the answer is clear.

Yes - I have been experimenting with that myself. Since the changes to Adsense, **** is now returning approximately 75% more than Google.

[Sunflux]

Hmm, the *other* AS sounds pretty interesting... however, I was under the impression that we could not run other contextual text ads along with AdSense.

[karatekid]

"Yes, quigo's ad_sonar is now working better than google does."

Wonder if their servers have crashed from the sign ups yet?

[blaze]

Aren't they still in beta?

[cabbagehead]

haha - I wonder if Google realizes just how big of a shot in the arm they just gave to their competition?!?! If they choose to stick with this new "algo", I suspect they'll give their relationships with 20-30% of their publishers in one fell swoop. Serves them right!

[sezampicika]

QUIGO AD-SONAR is much better than google.... I have account there... They are very publisher friendly, real time stats... etc.

[bluedum]

average daily earnings for previous 9 months - 1*x
average daily earnings since this change - .11*x
lowest earnings from any other day was more than the total for this month so far
impressions are on average
click through is on average

It was nice while it lasted but if adsense thinks I'm going to take an 89% paycut while providing the same performance, and not get an exact explanation as to why, I'll just spend a month deleting the adsense code from my pages. I think I have enough data to jump to a conclusion when the difference will mean a few hundred lost dollars if things don't magically go back to normal this month. I'll come back when they convince me that they won't regard my traffic and effort with such low value, and when they're willing to stop hiding behind payout rates and all the other things that their publishers have every right to know up front.

[rohitj]

it seems odd to me that they didn't warn us of such a major change to the algorithm prior to it occuring. I know that there's no way that any publisher could've known that a drop or rise would've occured given the phrasing of the email (it stated a select few may see a decline which clearly is an understatement), but I feel that I could've used a warning to prepare a decent counter-measure . Because I wasn't warned ahead of time, it meant a loss of several days of revenue. This idea seems like a basic courtesy that any ad network would extend their publishers. I know that in the past other networks have kept strong communication with their publishers and I feel that adsense should be doing the same.

[edited by: Jenstar at 6:40 am (utc) on April 5, 2004]