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Major changes to AdSense

Pricing structure and ad relevance

         

markus007

8:04 pm on Apr 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

ignatz

11:28 pm on Apr 5, 2004 (gmt 0)

10+ Year Member



i doubt he got laid off, but there's really nothing more he can say...

One thing I'd like to hear from the G camp is an assurance that there will always be a notice before rolling out changes that affect our revenue.

MarkHutch

11:51 pm on Apr 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Things are still looking good here, after a one day drop off on April 1st. Thank goodness.

longen

12:19 am on Apr 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



PR6 site, 4000+ content pages. No change in CTR,EPC, etc.

Unfortunately my traffic is down 25% since 2nd April, summer is always bad for me, so earnings down.

Dan_Norder

12:27 am on Apr 6, 2004 (gmt 0)

10+ Year Member



I think it's still way too early to tell, but my earnings appear to be stable. I think they are up on a return per impressions basis.

The amount I make has always been pretty volatile (up and down day to day) so I'd need more time to spot a real trend. But I can guarantee there's been no large bump either way, possibly a slight bump up, but hard to tell.

TheDave

12:56 am on Apr 6, 2004 (gmt 0)

10+ Year Member



Things aren't looking good here. In fact, I'm about to remove adsense from my site. I would rather not give away thousands of impressions and annoy my visitors for the pittance I'm being paid now.

my2cents

1:30 am on Apr 6, 2004 (gmt 0)

10+ Year Member



It is not good. This hurts.

ignatz

1:42 am on Apr 6, 2004 (gmt 0)

10+ Year Member



I sure would love to get a look at the actual sites that are going up, holding stable, and going down. I think we are allowed to discuss the direction of our revenue changes, if not the actual data.

Guess there is no way to do that (compare sites) unless we go set up a new domain. Would be interesting though...

icedowl

1:48 am on Apr 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My impressions are normal, CTR is down, EPC is down but improving.

This morning I saw well targetted ads, and no vacant spots. This afternoon I saw a few ads that were totally unrelated to my content, and I saw many vacant spots where ads could've been. Most of my traffic comes in the afternoon and evening due to the nature of my content.

Might I be suffering from a timing issue? If so, I've no clue how to combat such a thing.

kennebec

2:31 am on Apr 6, 2004 (gmt 0)

10+ Year Member



We give Google a strong majority of our 100,000 +/- daily page impressions, and I've been impressed as heck since joining the program last summer how nicely targetted the ads were.

Our users seemed impressed, too, as clickthrough rates started strong ... and climbed steadily.

Since April 1st, our EPC has dropped noticeably (about 20%).

But the real frustration is that our Clickthrough rate has dropped dramatically ... by more than 40% ... and it's easy to see why: The ads aren't targetted anywhere nearly as carefully as before.

One one story about how to set up a backyard water garden, for example, our block of Google ads is currently showing a pair of ads for "skunk odor removal" ... plus two ads to remove pet odors. The story doesn't mention skunks. In fact, it never mentions bad odors at all, not even 1,000 or so words into the story, where it talks about combatting algae blooms in a new pond.

Skunked by Google, I guess!

EasyMoney

2:33 am on Apr 6, 2004 (gmt 0)

10+ Year Member



Oooooooouchhhh. I've been getting it for four days straight now. I have to go to the store and get more vasoline now. I hope it is on sale.
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