Forum Moderators: martinibuster
[google.com...]
Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
A direct violation of the TOS?
"AdWords ads may not be placed on search results pages"
[infoplease.com...]
Kinda funny that they would use a case study that violates their own TOS.
[edited by: linkshark at 2:04 pm (utc) on June 19, 2003]
Nope. It's against Google AsSense T&C to disclose clickthrough rates.
That may be the case, but we'll soon get an inkling of whether it's actually worthwhile or not nonetheless.
Especially from the people who used it for a bit and then stopped.
TJ
The affiliate programs that I affiliate with all have minimum payouts in the $10 to $25 range with commissions I see as fair. So I don’t see why Google can't do the same.
The affiliate programs that I belong to typically have minimum payouts in the $50-100 range.
IMHO, $100 is a very reasonable minimum. Google isn't going to be making a lot of money from Web sites that earn less than $100 a month--especially in cases where the Webmasters require technical support or ask a lot of questions about the program and their commissions. The traditional "80/20 rule" works both ways: Eighty percent of the revenues will be generated by 20 percent of the Webmasters, and 20 percent of the Webmasters will generate 80 percent of the inquiries and complaints!
A beancounter might suggest that Google raise the minimum payment to $250, or that Google set a minimum traffic level of, say, 500,000 impressions a month. Still, it probably makes sense for Google to accept a lot of smaller sites in the interests of ubiquity. The "our name everywhere" approach certainly has worked well for Amazon.com.
$100 is a very reasonable minimum.
As far as not knowing what the payout is, just try it for a couple of days and see what happens. If you don't like the results, remove code and end the program. Simple as that.
One thing I hadn't really thought about in comparison to the ad networks is that this is entirely CPC. CPMs in my experience are far better at revenue generation, so much so that I'd pretty much banned any further CPCs from my site. I will be giving google a go, but actually doubt it will increase my revenue at all.
That's a valid concern, but it's worth remembering that these are extremely targeted CPC text ads, which should achieve a higher clickthrough rate than, say, a CPC banner campaign on FastClick.
And unlike CPM ads, there's apparently no limit on the number of AdSense ads that can be served each day. (The problem with CPM ads, of course, is that there are seldom enough impressions to fill your inventory. For example, Tribal Fusion caps my Google AdWords banners at slightly over 10,000 daily, or less than a third of my total impressions on an average day.)
I think AdSense is worth trying if you can find a place for the AdSense banners or skyscrapers on your site without giving up valuable sources of revenue. It's easy enough to cancel if you don't like the program: Just say "Sorry, guys" and delete the AdSense code.
I don't know what the revenue share is, so I can't help with that. I do remember reading that the goal is to make AdSense at least as good a source of profits as other types of services/ads, so I do think that site owners who fit the bill may want to give it a try.
I think they call this a category killer.
