Google AdSense launched today

New content targed ad program for content providers

[eaden]

It's way cool :)

[google.com...]

Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.

Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.

Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.

[eaden]

It looked good to me until I read that the minimum payout is $100 and there is no set click price. So I can’t see this really being good for the little guy like me.

They pay out at the end of the year regardless. The clicks aren't a set price, so depending on what your site is about will dictate the PPC.

[bluelook]

It´s normal for the minimum paycheck to be $100. It will reduce Google´s management costs, and your bank´s commission, if they charge you for each international check deposit, like mine.
Of course US webmasters don´t have this problem, and for small sites, the checks will took a bit more time to arrive...

[killroy]

4pm? HAH it's 1300hrs here. You need three GGs to work in shifts... uhm maybe jsut two considerign your usual working hours.

BTW, regardign what some mentioned re searc hengines. I have a search system, but since my data is not webpage related, although some of the companies in my directory also have webpages, could I still use those search terms to create targeted ads? Used that with amazon fro a while, but in the end it unly returned books, and they didn'T ahve anough variety to cover my users well.

SN

[vitaplease]

I guess webmasters will second check to whom they link out now a bit more often.

[bcc1234]

Well that doesn't make much Sense ;)

Sure it does. Don't look at is as a two-dimensional statement and you'll understand what I'm trying to express.

Google is like the Anti-Microsoft. I really don't think you can compare anti-competitive dirty tactics with innovation.

There is a huge difference in what google is doing - using it's brand and advertisers to help a new product, and what microsoft does - breaks it's software so it only works with it's own.

If google was like Microsoft, it would only return pages in it's SERPS that were running AdSense ads and PR0 pages that were running ads from the competition.

I guess you don't know about the time when IBM was one of the most evil companies out there going to extents of having proprietary character encodings! and MS was a small company with a lot of great BUSINESS ideas and innovations that would help different companies unite the incompatible (at the time) hardware platforms.

Times change, you know.

GoogleGuy, I don't doubt, even for a second, that it's not an easy problem to solve. I bet many people at google are excited about it from purely technical point of view. I appreciate all services you provide to the users of the internet; including news, froogle, adwords, etc.

But, I'm looking at it from a business perspective.
It does not mean Google is evil. It does mean that Google quickly gains the potential to be evil. And the history has too many cases of good entities turnig evil after gaining enough power.
Look at the dictators executing thousands of human beings all in the name of "people" - not when they just get in charge, but decades later.

And there aren't many entities in the word that can halt their own growth and remain constant.
Need more processing power - need more boxes - need more money to buy and run boxes - need more income streams - need more processing power...
Sometimes one is able to create a marker, other times the only way is to invade an existing market.

Look at linux - it's pushing out AIX, HP-UX and Solaris.
In some time, it's going to be either linux way or get lost (or windows :) - again, all in the name of "people".

So I heard somewhere that Sergey Brin is the "consciousness" of Google :) Will this "consciousness" be able to tell those PHD's that they are not to create any more projects that would require more boxes and just keep on perfecting the features you already have? If not, then there is only one way. That's why it's sad.

[edited by: bcc1234 at 12:33 pm (utc) on June 18, 2003]

[zeus]

Hmm sounds interesting, I have about 550.000 unique visits a month, so this could be a little extra cash, but how per click?,
thats importand to know or a least the min. amount and do I transfer my PR to the advertisers in adwords,
Im not sure I want that in all cases, like if it is a good competitor in my categorie.

zeus

[danny]

I'm no fan of advertising, but I'm going to give this a try (if they accept me). If they target the ads really well, it might not be too bad. And it would be kind of nice to recover at least the operating costs for my sites.

[Squirrel]

It's interesting the timing on Google's announcement of this. They have beat out Overture again.

Overture told their financial analysts that they would be rolling out their contextual matching product in the "second quarter of 2003." And at the Ad Tech show in SF yesterday I'm told that Overture people were cruising the trade show asking questions of web site owners about their interest in contextual matching.

The really good news about this is both of these respected firms are betting that the web will NOT be dominated by just a few major portals or news sites, but millions of people will be going to hundreds of thousands of different web sites.

BTW: If you're an industry watcher, I recommend Bambi Francisco's column on Marketwatch.com about Google and eBay competing.

[Brett_Tabke]

> They have beat out Overture again

AdSense has little to do with Overture. This is DoubleClick, BurstMedia, etal territory. I told Burst two+ years ago when AdWords launched they were going to get their hat handed to them on a gold platter if they didn't offer a competiting text based product.

[cline]

The total lack of information about potential earnings through the Adsense program [google.com...] makes it rather difficult to develop a decent proposal to management about implementing the program. The first question they're going to ask is "how much will we earn"? An answer of "I have no idea" is not acceptable.

We ought to be able to run some sample pages through a simulator of some sort to see what ads Adsense would deliver on typical pages from the site. With that information, Google should be able to provide an estimate of the click values for those ads. That info could be combined with some rough guidelines about what CTRs Google sees on various types of sites for Adsense ads to produce an estimate of revenue per impression. That number could be multiplied out by the known number of impressions per month to produce an estimate of revenue per month.

Of course it's rough, but it's better than nothing at all.