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Personalized Search Now Default

SEO and Privacy forever changed

         

incrediBILL

12:16 am on Dec 5, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google Blog [googleblog.blogspot.com]
Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide

That's a staggering statement meaning that every computer accessing Google is now being personalized, signed in or not, so any desktop, laptop or kiosk will start tracking everything everyone does and you won't be able to access the same search results from any two machines.

The possible impact to all is staggering.

hurmar

1:40 am on Jan 5, 2010 (gmt 0)

10+ Year Member



Tedster. Thanks for the welcome and advice. I went to the dashboard and it says "Web History: Disabled". I previously and again just now used the link "Remove items or clear Web History" and saw this "Your web history has been paused." since I did this before. I see personalized results when I'm NOT signed in and regular results when I AM signed in. Do they use some computer mac address to track this? I just want the average person's result. This 1984 stuff from google is foolish.

aristotle

1:49 am on Jan 5, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm wondering how Google's Personalized Search would handle the following two cases:

Case 1. This man owns one website, and uses Google once a day to check the rankings of his four most important keywords. But he always merely looks at the results and never clicks on anything. (He uses Bing for his personal searches.) Question: How, if at all, will his Personalized Google Results differ from Google's "regular" non-personalized results?

Case 2: This woman uses Google for all her searches, but never clicks on a video result. Question: Will her behavior cause videos to gradually disappear from her personalized results?

Any opinions on either case?

icedowl

2:06 am on Jan 5, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Case 2: This woman uses Google for all her searches, but never clicks on a video result. Question: Will her behavior cause videos to gradually disappear from her personalized results?

Sounds like me in that I've never clicked on a video result nor will I ever. I keep wishing they'd disappear but so far they haven't.

tedster

5:47 am on Jan 5, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see personalized results when I'm NOT signed in and regular results when I AM signed in

Google has made things quite complex in this area, and much of their online Help pages are now out of date, as Sid pointed out above. Do you have the Toolbar installed, with PR showing? If so that may also be part of the problem. I think the toolbar is a good habit to break.

When you're logged in, Google calls the data they collect "Web History". When you're logged out, your personalization is linked to a cookie. Google calls that "Search History". The previous terminology they used for getting clean results when logged out was "disable customizations" - but I can't find that resource any more.

But whatever the case for you, a three page difference is huge. You might be better off to stay logged in with Web History disabled until you get it all sorted. At least you know how to keep that personalization turned off!

What I do is use a dedicated browser just for Google Searches (and Bing, etc too). I treat it like a dedicated search application. It has no toolbars at all, and I dump cookies after each session. So far, it's working out.

But you're right on when you say "I NEED A PERMANENT SOLUTION". The whole world needs simplicity on this issue, whether they want to get personalized results or not. And so far, Google has not done the job well at all. There's not enough time in the day to spend a bunch of it playing with Google settings.

Hissingsid

10:06 am on Jan 5, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A permanent solution is to get an alternative browser and disable cookies in it. With cookies disabled you don't even have the option to change preferences as they don't have the anything to store a reference in.

Use the cookie-less browser to check your untainted results.

It might be a good idea for us to all cooperate with comparative results over time. I don't mean specific results but just what differences you are seeing for (un-named) results in topic areas that you search for often in a personalised and an unpersonalised browser.

Cheers

Sid

tangor

10:42 am on Jan 5, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hate to be the bearer of bad news...

Kiddies... you've subscribed to the koolaid. There's little you can do to find the truth since the google-aide is all you can see.

Bing it or Yahoo, ie. quit sipping the google-aide, to find out where you really rank. And none of us, on any platform, are going to be really happy. Just the way the world web searching facemybooktwit is going these days. But do remember: we are the content creators. And perhaps that might be the road to Tomorrow.

Hissingsid

11:08 am on Jan 5, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeh, good idea. Ignore the 90% that Google brings and concentrate on the 10% we get from the rest.

Sticking our heads in the sand is not the answer. The answer is to try and understand how this works in practice and use that knowledge to improve our results.

Traditional SEO on page and in link building coupled with good site structure and excellent content is going to continue to be vital to getting a high natural rank. If you don't get a high natural rank how can you benefit from personalisation other than by plain luck?

Cheers

Sid

geekie

2:20 am on Jan 8, 2010 (gmt 0)

10+ Year Member



Wow, long read. Haven't been a fan of Google since they told me to "trust them" when I called to complain about the discrepancy between my server logs and their charges for adsense clicks. Seriously, they said that.

As far as "from what I've read the #1-3 rankings do not change regardless of user/CPU or browser" - not true. And this is not news for me, this has been going on for months already. One of my clients comes up #1 for their main search term when they are logged in to Google and #2 when they are logged out. I always have to make sure they are logged out of their account before they check their rank in Google. I know it's been in effect since October, maybe even earlier.

This is about money - selling people's data, period. As far as privacy on the Internet is concerned, it doesn't exist. That ship sailed long ago.

hurmar

2:16 am on Feb 2, 2010 (gmt 0)

10+ Year Member



Tedster and everyone. Thanks for the words. Here's my experience.

Logged into Google/adwords - CORRECT non personalized results
Logged out - personalized (NOT CORRECT!) results
Delete cookies - personalized (NOT CORRECT!) results
Delete web history - personalized (NOT CORRECT!) results
Used google.com/dashboard/ - personalized (NOT CORRECT!) results

The difference in SE results is FIVE PAGES OFF. I hate GOOGLE. Can't leave a good thing alone. If anyone has an idea on how to kill this let me know. Staying logged in all day is best I have and not my personal favorite. Thanks!

tedster

3:01 am on Feb 2, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The easiest way I know of to get non-personalized results is to delete your Web History and then be sure to PAUSE Web History, too. Then when you are logged in, you see non-personalized results and you're not building up anything new in there. I find it's easier than always clearing cookies on every browser I have open.
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