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Personalized Search Now Default

SEO and Privacy forever changed

         

incrediBILL

12:16 am on Dec 5, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google Blog [googleblog.blogspot.com]
Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide

That's a staggering statement meaning that every computer accessing Google is now being personalized, signed in or not, so any desktop, laptop or kiosk will start tracking everything everyone does and you won't be able to access the same search results from any two machines.

The possible impact to all is staggering.

Reno

3:07 am on Feb 6, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



shouldn't we be working up an addon for Fx

That's a great idea but don't they sometimes partner? When I installed Firefox I got a default load page with a Google search box. Still, they could score a lot of points and distinguish themselves even more from IE with something like this.

..................

Reno

5:23 am on Feb 6, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



First Google, now this -- I think we may be losing the privacy battle...



From: Mashable [mashable.com]

FBI's Most Wanted: Your Browsing Activity

FBI Director Robert Mueller wants ISPs to track "origin and destination information" about their customers' browsing habits and store them for authorities' use for two years, according to a CNET report.

That would mean monitoring the IP addresses, domains and exact websites users visit, and then storing that information for months. If officials who support this measure get their way, federal, state and local law enforcement would be able to access the information via search warrant or subpoena.

Access to exact URLs would require deep-packet inspection, which could be a violation of the Wiretap Act. The courts would end up having to make a ruling one way or the other if authorities try it.

The argument in favor is that the FBI has long been able to do this with telephone call information, but since so much telephone communication has been replaced by web activity, this would just be a preservation of existing powers. And those in favor insist that no actual content would be released to authorities — only points of contact. For example, authorities can see that a phone call was made from one number to another, but they don't know what was said unless they wiretap.

The FBI says it could use an ISP's data to investigate suspected child pxrnographers, but there are obviously potential abuses as well. The good news for privacy hawks who oppose this sort of thing just as strongly as they do the CIA's alleged use of social networking data is that no significant progress has been made to get this done; consider this more a statement of intent. It's not the first though; a formal request was sent to congress almost two years ago.

tedster

5:44 am on Feb 6, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Going back to the article that Mashable refers to, the prognosis is not quite so dark:

What remains unclear are the details of what the FBI is proposing. The possibilities include requiring an Internet provider to log the Internet protocol (IP) address of a Web site visited, or the domain name such as cnet.com, a host name such as news.cnet.com, or the actual URL such as [reviews.cnet.com...]

While the first three categories could be logged without doing deep packet inspection, the fourth category would require it. That could run up against opposition in Congress, which lambasted the concept in a series of hearings in 2008, causing the demise of a company, NebuAd, which pioneered it inside the United States.

[news.cnet.com...]

whitenight

7:30 am on Feb 6, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



the prognosis is not quite so dark




NSA and Congress work for two DIFFERENT masters.

-- When will Evil "just get along?!" --

The NSA, much like the Federal Reserve, APPEARS to be under US government jurisdiction,
but even A LITTLE RESEARCH, shows that they are not.

Or, if you prefer, we could just ignore the last 2 months of Gorg rapidly acting in very Borg like ways.

A list of current topics in the Goog Corp Forum:

"Google Teams with NSA to ward off cyberattacks"
"US Department of Justice objects to Google book plan"
"Google Snoops, even when disabled"
"Page and Brin To Give Up Majority Control of Google By 2014"
"Google Becoming "Giant Monopoly" - German Minister"
"French Court orders Google to remove "scam" from Suggestions"
"Consumers complain about Google's Nexus One"
"Nine startup dreams and industries Google crushed in 2009"
"Google's AdMob Purchase Draws Antitrust Regulatory Scrutiny"
"Google Found Guilty of Violating Copyright"

Right Reading

6:04 pm on Feb 6, 2010 (gmt 0)

10+ Year Member



I try to check nonpersonalized results by using Chrome in incognito mode. But what I don't know is whether Google still modifies search results based on IP address.

walrus

6:49 pm on Feb 6, 2010 (gmt 0)

10+ Year Member



Great post whitenight !

Shareholders must be scratchin their heads a bit too.

dstiles

8:39 pm on Feb 7, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



FBI would impress me more if they got up off their rear ends and sorted out the USA hackers, exploiters, fraudsters and other online criminals along with malware-friendly ISPs, web hosts and registration agents. Easy enough to fix if you've got clout but they obviously haven't bothered much in the past ten years.

Hitting "suspected" criminals as opposed to known criminals seems about par for modern law enforcement agencies, though.

And putting the onus on ISPs to keep so much data will obviously mean a good sale of massive hard disks, of course. Which will put up ISP costs which will be passed on to citizens...

Reno

8:49 pm on Feb 7, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Which will put up ISP costs which will be passed on to citizens

Good point. Of course, they may start playing the data analysis game too -- running sophisticated deep mining software on the required-by-law stored data, to see the patterns, then sell that info to the highest bidders (to offset the very costs that you raise!). Our grandchildren will someday say "Gramps, what was 'privacy'?"

......................

JS_Harris

11:44 am on Feb 8, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



FBI Director Robert Mueller KNOWS that this data is already stored.

Is FBI Director Robert Mueller ASKING for pages found behind password protected pages to ALSO be saved?

Does FBI Director Robert Mueller specify WHO and under what AUTHORITY someone can watch your behavior without permission or prior cause/reason? A low paid ISP pro should NOT have access to this information.

Seriously, this is close to breaching freedom laws. Police need to watch CRIMINALS but asking for everyone to be monitored... that's too much.

Constant watching of earth from space allows authorities to track a fire back to its origin, and even to the guy who dropped a cigarette butt, so watching CAN be a good thing BUT it has to allow average people to remain anonymous and this is most definitely NOT anonymous.

Hissingsid

12:09 pm on Feb 8, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We are not going to change any of this. It's a bit like arguing against taxes we'll never win.

I think that we need to focus on what is happening from an SEO point of view. If we all continue to express our outrage at the privacy issues we will just be beating our heads against the wall and achieve no more than a hurt head.

We need to focus on how we can mitigate its effects on ranking. It will not go away so we need to try to understand it and take action to protect our rankings.

Cheers

Sid

PS I find it very hard to suppress my own outrage but I'm trying.
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