Forum Moderators: Robert Charlton & goodroi
"Best links are earned, not sold or traded. You may not get what you pay for."
That may not mean that traded links are penalized or even worthless. They could count for something, just not as much as "earned" links.
Also what is an earned link anyway? I have a lot of earned links in the sense that people have linked to me as a resource for their readers not in order to trade links. The problem is that I may have linked to them not because they linked to me (I may not even know they've linked to me) but because they have information on their site that would be of value to my visitors.
So in a niche topic like mine there could be many links that would be seen as recip links by Google but they aren't.
Yahoo! Wins Search Victory
Chris Kraeuter
BURLINGAME, CALIF. - In the ongoing battle for high-level search expertise, Yahoo! announced a key hire in its research department, tapping the former chief scientist at AltaVista to lead its developmental search projects in this hot area of the Internet.
Top talent is scarce for search experts, so the hiring of Andrei Broder as Yahoo!'s vice president of emerging search technology is a significant addition in steering the company's search tools during the years ahead.
"There is an enormous amount of possibilities and an enormous amount of invention coming in the next decade," Broder says.
He acknowledged talking with Google and Microsoft before accepting the Yahoo! position, but that he liked Yahoo!'s ability to utilize both content and user information in improving search.
"I knew that whatever I would do would disappoint two-thirds of my friends," Broder says.
His hiring follows a protracted court battle by Google and Microsoft over computer scientist Kai-Fu Lee, who now heads research and development in China for Google, although the case is still being litigated due to a non-compete agreement.
Broder was the chief scientist at search pioneer AltaVista from 1999 into early 2002, before leaving to be the chief technology officer for search and text analysis at IBM Research, where he mainly focused on enterprise search issues.
He says the Internet is where the real action in search is right now. "This is a combination of cutting-edge research with very solid large-scale engineering and the understanding of microeconomics and advertising," he says.
As for where he sees Internet search going, Broder says it will move beyond plugging words into a simple box and more toward "information flowing to you as you need it."
This occurs a lot of ways. The problem seems to come when some people need to force square pegs into round holes so they can make everything black and white so they can sleep better at night.
Earned/given by choice doesn't comment at all on reciprocity, one way, nine way, ROS, or anything else like that. Each of these could be "best" or the could be "not best". It's not the method, it's the meaning.