Forum Moderators: Robert Charlton & goodroi
Over and done with?
All done all through?
I don't think you need to get out the black hat. Bear in mind that MSN and Yahoo have only been operating their own search engines for about a year. This thing is only starting to heat up. I think we should give Google the benefit of the doubt that this update is not over and we will shortly see vastly better results.
But if this is the end of the update, then who here can say that Google delivered significantly better results than their competition? From where I stand, it looks as though MSN and Yahoo, while not perfect are at least on par with Google. I can tell you that my wife, who likes to shop online, has ditched google for Yahoo.
I think that we will see huge changes in search in the very near future, so making concessions now for any one engine isn't a good strategy for the long haul.
I'll leave the hat shop alone - but not for long!
A post Christmas blitz may be on the cards for the google algo. This might be why the serps seems to be favouring big, established brands at present. They might be cleaning house after Christmas and they don't want to hurt the big names in their busy season.
Just one more thought. I am reading a book about Adwords by Andrew Goodman, who is an expert on the subject. I don't have the book with me right now, so I'm only loosely paraphrasing, but he says that Page and Brin have said that if they produce sub-standard results in the organics, it will drive users to click on the Adwords listings.
If this is true and they truly think that way, they will be in for some serious trouble. Poor results in the serps only translates into a rush for the door.
That's a big gamble and may be due to some serious stock price pressure. Searchers are no fools and they know a scam when they see it and as you say they will vote with their feet.
Also, imagine the drop in search figures if webmasters stopped searching for their favourite keywords ... devastating.
Just one more thought. I am reading a book about Adwords by Andrew Goodman, who is an expert on the subject. I don't have the book with me right now, so I'm only loosely paraphrasing, but he says that Page and Brin have said that if they produce sub-standard results in the organics, it will drive users to click on the Adwords listings.
Short term... yes.
But the accuracy of search is what keeps people coming back to Google time and time again.
Weakening their main strength would surely just open doors for other companies and make little sense long term.
Less users means less clicks on adverts at the end of the day.
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