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That is to say, should one be checking to see if the sites are out of the sandbox regularly or only when they know there is a major Google update? :)
Thanks
Mc
First the Webmaster will just leave in frustration, for yahoo, msn and whoever comes along. Webmasters will put there optimization efforts where they can most benefit and so Googles serps will suffer.
I find it amusing that you think a lack of SEO's optimizing for google will cause the serps to "suffer". The reason for all the "trauma" of the massive algo changes in the last 2 1/2 years (including this latest rediculous "sandbox" effort) is the result of those very "SEO's" who have optimized to the point of over-commercializing (in google's opinion) today's serps. I doubt google (or any other engine for that matter) would care is every SEO on this board shouted at the top of their lungs "we're not optimizing for you anymore". Hell, I think that's what they're trying to make us do anyway.
Frankly, I think the free ride (for commercial sites anyway - mine included) on any enging is coming to a quick end. If your only source of income is free traffic, you had better start learning the world of paid advertising real quick.
Anyhow, once webmaster optimize for yahoo there sites will suffer in Google, but who cares because they want there sites to be optimized for the search engine that has that can provided the traffic, After all, if Google was just some search engine no one used, we wouldn't be having this discussion. My point is when both the intelligent webmaster and Joe Searcher leave Google for say Yahoo, what's left?
Frankly, I think the free ride (for commercial sites anyway - mine included) on any enging is coming to a quick end. If your only source of income is free traffic, you had better start learning the world of paid advertising real quick.
Think of Google as a newspaper, your have paid advertising and articles. Would you read a business newspaper that had old news and the only way to know about anything recent was if they paid to buy an advertisment? What if Barrons or The Wallstreet Journal decided that they were only going to publish your recent quarterly results if you paid them to advertise. For how long would you read that paper, notr very long if you wanted to know the latest a greatest about the stock you invested in. Wait Fortune Magazine is calling, they say they would like to do a story on your new company, talk about your innovative approach, but if you want people to see it, then you will have to buy advertising from them.
I have heard this "Google owes us nothing" mantra alot, but what Google does owe us is relevent quality serps. With the sandbox, can you as just another "Joe Searcher" say that is what you are getting?
Unfortunately, until the press stops their google love-fest and starts bringing it to joe searcher's attention, google will maintain their stranglehold on the kind of top of mind awareness that all their other engines are striving for.
Regardless of the lack of quality of google's serps, I doubt we'll see a major shift until MS starts bundling thier new engine with the upcoming release of longhorn (which is too far away to even be concerned with at this point).
Nope...our only hope of seeing google get "fresh" again and add (and rank) every site/page as it should is if:
1. The press smell a "story" and start some real digging about the truthfullness of google's supposed "8 billion pages indexed".
and/or
2. Google solves whatever problem (I personally think it is software/capacity related) is causing the sandbox effect, and fix it.
Now that I can agree with, because it would explain the sandbox and the lack of a cure for it.
However, that is equally as damaging, because it says Google is at it's capacity and so it's serps can not maintain quality and relevancy....ya I'd buy stock in a company that has that problem.
Quality of search results: One big area of complaints for Google is connected to the growing prominence of commercial search results -- in particular price comparison engines and e-commerce sites. Hölzle is quick to defend Google's performance "on every metric", but admits there is a problem with the Web getting, as he puts it, "more commercial". Even three years ago, he said, the Web had much more of a grass roots feeling to it. "We have thought of having a button saying 'give me less commercial results'," but the company has shied away from implementing this yet.
[insight.zdnet.co.uk...]
A site is indexed, and has good PR, existed for years and there's a unique non-commercial sentence on an old page, but it doesn't show up at all in the SERPs.
No wonder new sites can't rank for relevant terms.
Why google?
Either something is broken, or they are eating too many brownies baked by that grateful dead chef they have on staff at the googleplex.
Rubbish.
Adwords is full of new sites and new content every day.
Google built market share by providing free listings which gave them content. Those older sites that helped google become what it is today are now being rewarded by remaining in the index and ranking well. Thank you Google. I don't want to be ditched by some new site that just claims to be 'usefull' by some self opinionated webmaster whose new site is not as original or good as he thinks it is anyway.
"My new site is really good... blah blah..." Tough. You weren't there a few years ago developing your site, investing in new technology and making the internet more popular everyday. New sites have no right to knock established sites off the top serps. Older sites are just as good as any other site.
Sandbox is the best thing, whether by accident or design. Long may it continue, it helps the webmasters who put all the pioneering work into the net and helped make google. Why should some newbie webmaster/site wipe these guys off the top positions? They don't deserve it.
You want to beat sandbox... then pay for some traffic. You might want to try those 'spammy directories'.... lets face it guys, they whipped your arse, despite your whinging.
You want to beat sandbox... then pay for some traffic. You might want to try those 'spammy directories'.... lets face it guys, they whipped your arse, despite your whinging."
spot on MHes!
and by the way about the "irrelevant SERPS" of Google last night after watching an old Chaplin's film I wanted to get information about his last wife Oona
I typed oona chaplin and Google brought me the most amazing site at #1 ,I was reading for 2 hours about the lifes of all those old Great comedians.