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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

markus007

4:17 am on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How have people been effected with yahoo? I've just checked my stats to find out that yahoo google and MSN are now giving me exactly 27% of my SE traffic each. Normally google is way out front. But google supposidly feeds yahoo...

vbjaeger

4:24 am on Nov 23, 2003 (gmt 0)

10+ Year Member



Im not an SEO pro and certainly do not pretend to be. I am just an average joe that is trying to place my site in a position where the end user searching for keyword1 keyword2 keyword3 can find my product.

I guess i am one of the n00bs that stevb keeps referring too, but I have to say that a week ago, if somebody typed in those keywords, they found sites that offered those products. Now when those keywords are typed in, they find 8 out of 10 directory sites. I suppose those sites are
relevent, but it definately makes the end user jump through more hoops. Are they really more relevent than the previous results?

rfgdxm1

4:26 am on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Wht ds tht mn?
Wll ppl chng thr srch bhvr?

Like on Jeopardy, would you like to buy a vowel?

dazzlindonna

4:28 am on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That would be Wheel of Fortune (and i can see how google can be considered a wheel of fortune. spin the wheel and see if you win or lose)

rfgdxm1

4:30 am on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>That would be Wheel of Fortune (and i can see how google can be considered a wheel of fortune. spin the wheel and see if you win or lose)

Sigh. Gotta get some shuteye. Hey, they are owned by the same people. ;)

[edited by: rfgdxm1 at 4:31 am (utc) on Nov. 23, 2003]

asomani

4:31 am on Nov 23, 2003 (gmt 0)

10+ Year Member



Hi,

I was working on one of my client's website. The site is a couple of years old. We started working on it four months back. The optimized content has been created and uploaded. The link pop. building task has just started, only 10 inbound links. Google ranked it top10 rank for 3 keyword, and top 40 rank for the other three keywords. After one month the site is nowhere within 300 ranks. We have not used any spam tricks.

Please advise. Will it again come up? What is happening?

dazzlindonna

4:38 am on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Will it again come up?

To refer to another game show, that is the 64,000 Dollar Question.

Sorry, but it is all speculation at this point. Sit tight and hope it does. In the meantime, read a few posts and you'll get a large dose of the possible answers.

irishaff

4:49 am on Nov 23, 2003 (gmt 0)

10+ Year Member



im not sure what datacentre im seeing , but it seems that a " switch " has just been flicked . A lot of anchor text pages ( GB spam ) have just dropped out of the SERPS for my KW1 KW2 etc..

incidentally how do i tell what Dc my live google is using?
thanks

otnot

4:49 am on Nov 23, 2003 (gmt 0)

10+ Year Member



A few brews and it all looks much better. OK, take one word from a title and three words from the text and some how google brings up the correct site. Of course maybe this NZ beer is affecting my senses. LOL I'm serious though! I think google is putting most of the importance on the actual content of the site not the meta title,h1,h2 or text links or anchor text. Try it you might not like it.

mfishy

4:51 am on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<In Google's history to date, ranking has been primarily determined by PageRank. >>

I hope you don't seriously believe this.

aspdesigner

4:52 am on Nov 23, 2003 (gmt 0)

10+ Year Member



Philisophical question, trying to look at the big picture here -

Are people loosing rankings because...

A) something that they did (and now shouldn't)
B) something that they didn't do (and now need to)
C) because the SERPS are now crap and their loss of ranking is just a mere side-effect of that?

otnot

4:54 am on Nov 23, 2003 (gmt 0)

10+ Year Member



Well Mr.Fishy it's as plausable as anything else I've heard for the last week.

dazzlindonna

4:57 am on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i still like the theory that the codejam finalists caused this. ;-)

Idaho

5:08 am on Nov 23, 2003 (gmt 0)

10+ Year Member



The anchor text theory continues to explain the discrepancies simply and adequately. Results for Mongolian yurts are only slightly affected, because no one in their right mind is optimizing for that. Results for hotly contested phrases are going crazy, because everyone with 500 anchor-text links was in the top two pages last month and now suddenly they're on a level playing ground with sites that only have 30 anchor-text links, and consequently some sites are gaining or losing 150 places while this sorts out.

I appreciate what Flicker is saying in post 977, but wouldn't the real estate site that is showing up for "jewelry" searches seem to argue against this? If the algo is now simply giving less wieght to off page factors, then how does this site score in top ten with just a page called "ring"?

aspdesigner

5:19 am on Nov 23, 2003 (gmt 0)

10+ Year Member




im not sure what datacentre im seeing , but it seems that a " switch " has just been flicked . A lot of anchor text pages ( GB spam ) have just dropped out of the SERPS for my KW1 KW2 etc..

incidentally how do i tell what Dc my live google is using? thanks

irishaff, the dc you get will bounce around, it depends on which one Google pointed you to the last time your PC did a DNS inquiry to them.

However, there is a way to tell.

Right after you get an interesting search result (i.e. - before it changes), check what IP address your PC is using for Google.

One way to do this is to open a DOS or Command-Line window, and then type the command -

ping www.google.com

The first line that comes back will look something like this -

Pinging www.google.com [216.239.37.100] with 32 bytes...

That # (216.239.37.100) is the IP Address you are using for Google at the time.

That will also identify which DC you were using.

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