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Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.
Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.
1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.
2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)
3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.
4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.
5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.
It's a nice weekend project.
If true Kackle, then what's the point of making the changes?
The natives of my planet where I am call it "Earth".
>anything I say here is monitored by google. I know this.
>whatever we say here is monitored by google. EVERYTHING!
So nevermind me;-)
Paranoia strikes deep. Into your life it will creep.
;)
If true Kackle, then what's the point of making the changes?
You're confusing two things. One is your ability to make the tests to determine which keywords you should avoid. The other is Google's capacity to find out that you know which words are NOT in the dictionary.
Google can stop you from making the tests by fixing the glitch. But the knowledge you gain will be useful until such time that Google expands their dictionary.
You're confusing two things. One is your ability to make the tests to determine which keywords you should avoid. The other is Google's capacity to find out that you know which words are NOT in the dictionary.
But by that same token, shouldn't we be able to reduce keywords that are over optimized and get our serps back? I am going to be experimenting with this shortly. Like I said before, I have noticed sites appearing 1-5 on the serps that have the keywords appearing once and have only ONE incoming link. Yet they are number 1 on the serps page.
Example: For keyword1 keyword 2 combination, I am no where to be found and I was number 1 for several years. Sex is keyword2 in case you are interested.
But for keyword1 keyword3, I am still number 1 in the serps. So I am going to start reducing the number of times keyword 2 (sex) appears on the page. But I firmly believe in what Kackle is saying. It makes sense based on the behavior I have noticed personally.
[edited by: BryantStevens at 6:24 am (utc) on Nov. 22, 2003]
I dont understand this dictionary?
You want me to un optimize my site, for weird keywords no one types in?
I guess that proves the money phrases are being filtered.
John316, I don't think Google would be that stupid (at least I hope not!) Those of you that have been around SEO for a while might remember when some consumer groups filed a "deceptive advertising" complaint against some of the majo SEs for intermixing PPC with normal SERPs?
The FTC investigated, and ruled that certain practices were a violation of federal consumer protection laws. Google got positive press as the major SE which was completely "white-hat" on this issue.
If I recall correctly, one of the prohibited activities that would constitute a violation of federal law per the FTC guidelines was any change in the search results based on PPC (i.e. - the algo had to be "pure")
If Google was to "change" the ranking algo in any way based on popular AdWord phrases (such as excluding "perfect" matches for commercially popular AdWord search phrases), they would be in apparent violation of the FTC guidelines and could potentially be prosecuted.
If they were doing this in an attempt to increase PPC revenue prior to an IPO would be suicidal.
I just can't see Google doing something that incredibly stupid, unless they think Martha Stewart might need some company! ;)
The most relevant paragraph -
"Moreover, the staff recommends that if your search engine uses paid inclusion programs [B]that may distort rankings[/B] or placement criteria, you clearly describe how sites are selected for inclusion in your indices.(4) Also, consumers should be able to easily locate your explanation of the paid inclusion program you use, [B]and discern the impact of paid inclusion in search results lists.[/B]"
The thing I am confused about though is this, if I find a word that I optimise for is in the "hit list", then I cannot optimise for it.
If I cannot optimise for it, then whats the point of my site?
Lets say I have a site about "keywordx" - and "keywordx" is being hit, therefore my site has gone from the number 2 slot it had, to position 800.
So - I go off and find a word which is not being hit - say "keywordy" and change my site to be about that.
I still dont rank for keywordx, so I still lose my income.
At the end of the day - I need to rank for keywordx.
See where my problem is with what the "dictionary" gives me?
I am already seeing porn guys doing fake news report pages to get back to the top. I guess I can't post the URL, but in one page they liken current military events to sex acts and now list #5 for the term.
Since when have the porn guys NOT done this?
