[webmasterworld.com...]
When you are in your AdWords account and you send email to AdWords support, Google should automatically pass back the email associated with the account you are in when you request help from that account (or automatically populate the address field with the address asociated with the account and make it possible to change it if desired).
From a lot of the posts here it seem like many people assume it does or at least that Google somehow knows what account a support request is coming from. It seems like each support ticket sent from an account is not automatically linked to the account it originated from.
I would love to be able to update my 450,000 ads via datafeed.
Agreed. Bulk updating is rather tedious. And seconding the ability to move adgroups/keywords between campaigns without the need to start from scratch.
I'm sure there's more I'd like to see implemented but I've been out of the AdWords loop for awhile so I guess I'll be back later :)
If I sell widgets in New York and in LA, I might write two different ad copies because the markets are different. Or have the ads direct to city-specific landing pages (valid for travel-related sites) etc.
Right now I can only Geo-target per campaign. For one or two cities, this *might* be ok, but imagine an international site servicing many many countries. The problem compounds and there's a (low) limit on your max number of campaigns.
My 2c worth. ;-)
-V
A pretty busy day, all in all. But only a few hours spent explaining how I misspelled Google in a post on WebmasterWorld yesterday! Whew.
Anyway, I've just pasted the lasted feature requests into the Advertiser Feedback report. If there are any late breaking thoughts, now is the time! Or, there is always next week. :)
Hey, BTW, welcome to WebmasterWorld shor!
AWA
FIRST SUGGESTION
================
I already suggested this directly to Google on September 29th, but it seems it did not get any attention - maybe other users here wants this also ;)
It would be a great feature if we (advertisers) could pass on the target URL a query string with the keyword and the Ad title of the clicked AD.
For example, if I had the following AD:
Title: Hundreds of Blue Widgets
Keyword: blue widgets
Target URL: [example.com...]
And if Google allowed to pass the title and keyword on the target URL, then the URL could be something like:
[example.com...]
So, if a user searched for "blue widgets" and clicked my add, my target URL would become:
[example.com...]
This would allow us to use this info, for example, for:
=> 1. Tracking purposes - Although google provides a great tracking feature, many customers have their own tracking system completely integrated with their web sites and using Google tracking is not enough.
=> 2. Personalization - It's well known that if the landing page have the same Ad Title/keyword than the Ad the user clicked, conversion rate is bigger.
Just this feature would help a lot of Google AdWords customers, not to mention that it would also raise the perceived value when using Google AdWords, as it "helps" his customers.
BTW, I didn't ask to provide also the Click Cost or Ad Position, but if Google could also provide these variables then this would increase a lot more the value of this feature, as it would allow your customers to track their ad costs and ad positions almost in real time - I know that customers should not see this as an accurate way to track their AdWords costs, but it would help.
The only problem I see on passing the keyword, is when the keyword is an exact match or phrase match due to the [] and double quotes, but I'm sure your programmers will find a great solution for this.
SECOND SUGGESTION
=================
I read here some users asking for an easier alert mode. What I thought was to have a centralized page with all account alerts with a list of the campaigns/ads/keywords that have problems with a small description - users would just have to click a link to go directly to the correct campaign/ads/keywords to make the proper corrections (maybe opening a new window).
When the users logins, if an alert exists, the system would show a message to the user to visit the alerts page.
---
I hope these suggestions gets AdWords Team's best attention... mainly the first one, as it allows dynamic personalization at the landing page... and we all know (or should) that personalization increases A LOT the conversion rates - more money to us and Google ;)
Carlos
1. The ability to view all keywords which are 'disabled', 'in trial', etc. so that I don't have to go into each campaign to see if there are problems
2. The ability to search without ads displayed (for paying advertisers only, obviously) and therefore no more impressions to harm your CTR.
I'd just like to re-iterate CMARTIN's point. I'd like to see in the query string of the click through:
1. Something to identify which creative the click came from
2. something to identify the position of the ad when clicked
It would be very helpful.
I like the new 'Find and Edit Keywords' tool in Adwords.
Only thing missing would be the ability to search for duplicate keywords in your account.
-V
It does my heart good to see this thread rise to the top of the page from time to time. ;)
It's alive!
AWA
Only thing missing would be the ability to search for duplicate keywords in your account.
Yepp, my vote for that one as well!
As Adwords knows the expiration date of each creditcard I would suggest that it mails a reminder with a "your card will expire soon" warning one month prior to expiration.
This makes sure everybody is happy as the campaign is not stopped (if people update their card info) and Adwords can collect its clicks.
This is not really a feature request. But I really would like to be able to edit reports. Before the interface changes some weeks back, I could take an existing report and edit only one item, usually the date range. Now to look at different date ranges for the same complex custom reports, I need to build the report from scratch.
The text that says "run more reports like this one" would be much better if it called up the report form already filled in with the settings of the report. If the user doesnt want to change anything he could just click "create report".
Happy Holidays All.
Regards
I really appreciate it!
I wish you all a stupendous holiday season - with your advertising, with your businesses, and with your friends and families.
Speaking of family, very shortly I'll off to visit mine, in the little known (I am not kidding now) Land-of-No-Internet-Connection. So I'm unlikely to be posting until Tuesday 12/28. Unless I can't stand it and hunt down an Internet café or something. ;)
I'll be oh-so-chipper when I get back. See all y'all then. ;)
AWA
Google understands theming. They have grouped together keywords that are in their adult filter.
I'd like to be able to just add, if the searched keywords don't meet the "family safe" or "safe search" criteria, then don't show my ad.
There are way to many non adult themed ads being shown for some pretty odd adult themed searches.
I'd rather just be able to completely shut off my ads to any searches that fit this criteria instead of adding hundreds of negative keywords.
I really would appreciate the possibility to pause or stop keywords and not having to delete them.
Often I misguessed the relevance and have a CTR 0.0% or 0.1% with one of my keywords. The only way to avoid that google reduces my account is to delete these keywords. 3 weeks later I search for new keywords again and very often I add the same keywords I deleted some weeks ago. And guessed right, they fail again. Of course.
Another possibilty is that keywords get irrelevant for a short time, for example if there's a movie with the word in it's title or a big story in a newspaper. Then it would be perfect to just pause them, test them again a few weeks later and to decide then.
Well, and add this to AdWords Germany, too :)
1. Different contact and billing info.
(Notice, there is no way to include contact info in the MCC - you'd think at least the MCC would include this information).
2. Regular newsletter with updates.
3. Preview tool for regional searches.
4. This thread:
[webmasterworld.com...]
brings up an old suggestion, so think it's time for it to be included in the reports again.
(dynamic insertion based on the text of keywords entered into the adgroup, so "NJ Widgets" will show dynamically as NJ Widgets and not Pa Widgets.)
5. This thread:
[webmasterworld.com...]
brings up a good suggestion to customizing tracking fields and labeling them what you desire.
Others:
6. -{theme} (as stated a few posts above).
7. Bring back the old broad matching. With all the accounts showing many disabled/on trial keywords, seems a less aggressive match option than the current broadmatch would solve a lot of those problems, as well as cut down on the total number of keywords in an account.
8. Better saving of 'exception requests'. There are some accounts I now just bulk upload to because every ad still asks for an exception.
9. "Notes" feature in AdWords. This was originally brought up by AWA - and adding quick little notes in the account would be useful for saving 'todo' and 'date changes' in accounts.
10. Timeout changes for MCC accounts. Let us specify how long until we're timed out so we don't see the login screen followed by 'Your latest changes weren't processed'.
11. Better account communication. This thread posted by Shak is still valid:
[webmasterworld.com...]
The automatic reporting of 'account offline' and why (even if it's due to scheduled reviews - let us know why, which will cut down both on AdWords support calls, and let advertisers know what going on in their account.
12. MCC requests: Everything from post 97 of this thread.
13. Regional Targeting Requests: Everything from post 96 in this thread.
Think that's it for now...
Let's please keep the new Affiliate requests out of this thread until there are enough actual specifies to make requests based on facts and not speculation.
14. Campaign negatives.
The ability to quickly copy and paste these. The format of the campaign negatives makes it difficult to quickly copy and duplicate the words. A way to edit them like an AdGroup for quick copy, paste, edit would be nice.
Thanks, as always for keeping this thread alive. There is a special section of the Advertiser Feedback report devoted to product ideas from this thread. So keep them coming!
AWA
I.E. We changed an entire website over to new URLs. I don't want to look at every ad to see if Google has submitted every change yet, I just want to run a destination URL report and see if any of the old URLs are in any active ads.
This report can't be run becasue I paused the account while the change was occuring, and of course, there are no stats - so can't specify impressions/clicks/etc to run the report.
The auto outpost feature isn't available through the MCC (have to log out, log into the account, export the excel file, and then compare URLs).
To take this even further, running a report to just list off ad text, keywords in a group, etc without the need to specifiy clicks, ctr, etc - would be useful.
This could have been done in 30 seconds with a report, instead it takes 5 minutes (and a 5 minute post as well...).
Instead of a "tool" to tell us one at a time whether or not ads are running, it would be nice to be able to run a status report with 4 columns,"ad group" "ad text", "status","non running explanation".
Regards,
If you add negative keywords to the estimator, it gives you the estimated count for the keyword - it doesn't remove some of the counts from the rest of the keywords.
It's a right pain having to delete the keyword/pause the whole adgroup to prevent a single keyword from showing temporarily.
Jep chris, already mentioned this in msg #134 but no reaction :/
Sujan, although I don't respond to each request, I assure you that I do pass them on - where they are then added to a master list. I've reviewed this list recently, with a team of folks, and it is really, really, lengthy. ;)
Not every idea can or will see the light of day, of course, but please know that all are seriously considered. I know, because I spent hours last week in meetings on the subject. ;)
With that said, thanks for the latest ideas and suggestions, which I'm pleased to pass on the right teams. It'd delight me to see this thread stay active on an ongoing basis, since it's a pretty good chance for you all to express what you'd like to see, and for the AdWords team to hear it.
AWA
I assure you that I do pass them on
That's great, but I hope you also understand that it's quite a tricky thing not to think about the "black hole" we already know from the time when we mailed our suggestions - never got a response or an opinion about the idea. Only thing we can do: Trust you :)
Perhaps it would be a good idea to post parts of the list and some feedback?
Anyway, I have another thing that was mentioned several times in German SEO- and Adwords-Forum Abakus:
Other form of DKI (Dynamic Keyword Insertion)
Would be really great if you could choose the keywords to be inserted just like you typed them into the keywordlist.
Example: Somebody searches for "Startup.com DVD". I have an ad for "Startup.com DVD" but inserted via {KeyWord} it appears as "Startup.com Dvd" and that doesn't look so nice. Looks like one of these automated ebay-ads advertising silly things ;)
Hope you got the point...
It would be useful if google could add a "missed impressions" field, which would tell us how many times a keyword was not shown due to a too low budgets, keyword slowed, ad slowed , in trial, or on hold status of keywords.
Regards,
Actually this missed impression is shown if you use the Estimator service in the Adwords API. But it is another matter that the estimates that are from Beta are even worse than the ones you get through the website.
