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Google Adwords Features I'd Like to See, #3

Continued. Share ideas for making your life easier.

         

skibum

2:57 pm on Sep 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Cont'd from:

[webmasterworld.com...]

When you are in your AdWords account and you send email to AdWords support, Google should automatically pass back the email associated with the account you are in when you request help from that account (or automatically populate the address field with the address asociated with the account and make it possible to change it if desired).

From a lot of the posts here it seem like many people assume it does or at least that Google somehow knows what account a support request is coming from. It seems like each support ticket sent from an account is not automatically linked to the account it originated from.

eWhisper

12:46 am on Oct 15, 2004 (gmt 0)

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Having the campaign level negative keyword list like the other keywords - easy to edit, copy, and delete.

The ability to sort by match type at the AdWord level.

RedWolf

1:09 am on Oct 15, 2004 (gmt 0)

10+ Year Member



I'll reiterate my request for a prepayment option for established accounts not just new ones.

Also an option for the budget to run the clicks all out until the budget is reached. This will help eliminate issues where Google guesses wrong on the required budget and doesn't show adds all the time, but still doesn't use the full budget amount. Or gor people who want to target a specific timeframe on highly competative words.

AdWordsAdvisor

1:29 am on Oct 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Got em, thanks!

The ability to sort by match type at the AdWord level.

eWhisper, when I pasted this in I changed it to "at the Ad Group level". That is what you meant, no? (Sounds like an excellent idea, btw.)

AWA

eWhisper

1:33 am on Oct 15, 2004 (gmt 0)

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Yep - That's what I meant. Think it's time to leave work.

widget

2:37 am on Oct 15, 2004 (gmt 0)

10+ Year Member



I'll re-reiterate RedWolf's request for a prepayment option for established accounts not just new ones.

This is a bigger issue than G thinks. I've had to call my credit card fraud protection line to unfreeze the card at least 6 times this year (tho never being anywhere near my limit). Each time they say, "looks like you have some questionable 'internet' charges - did you authorize a charge from google for x$"? I say "yes, just like I have every week or two for the past 3 yrs, you think you could figure out a recurring charge like that". You would also think they could figure out google is not a fraudulent outfit. But they can't. No fun having a card declined at the store when your standing in line.

PCInk

8:39 am on Oct 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Allow a customised list of banned IP addresses and UserAgents where you your account will not be displayed to.

Could help stop fraud complaints for Google staff and reduce unfair bills to AdWords users.

Also, I would like to know where my adverts are going on AdSense - and allow us to block certain sites. After all, AdSense customers can block us, why can't we block them?

I may even put adverts on AdSense if I could view where they were going.

realgames

10:02 am on Oct 15, 2004 (gmt 0)

10+ Year Member



My request for adwords is:

To show the CTR for individual keywords which is used for the BidRank calculation. The CTR currently shown is not the one which is used for BidRank. For example I have several keyword phrases with reported CTR's of 25-50% but which (I estimate) are having a CTR of about 2% used for the BidRank calculation. This info would enable me to decide whether it is worth going through the pain of paying over the odds for a new keyword phrase for the time it takes for the number of impressions to reach Google's threshold for the real CTR to be used. Incidentally, some of my keyword phrases will take 10 years to reach 1,000 impressions at the current rate. So I also think Google should look at lowering the 1,000 impression threashold for keywords which simply don't get enough impressions to reach it during our lifetimes. Having an arbitrary 1,000 impressions applied (for example) to both the phrases:

"notebook computer suppliers"

and

"UK miniature toy theatre stage lighting suppliers"

is quite ludicrous in my opinion.

HitProf

1:22 pm on Oct 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have a bunch of requests, including some that have been mentioned before:

- switch payment method (from prepay to cc and vv)
- pause and resume at keyword level
- reporting of actual searches (vs keywords)
- copying the last creative in stead of the first one
- incorporate campaign negatives when using the keyword tool

I guess this one is new:

In regional targeting, allow advertisers to specify the area they target and don't automatically add some regional info based on IP address.

AdWordsAdvisor

7:06 pm on Oct 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for the continued posts!

I was able to include all posts up to and including widget's msg #65 last evening - and will include #66 and onwards next week. ;)

AWA

HitProf

9:04 pm on Oct 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks AWA. If you need more input for the regional issue, imagine this:

Imagine you're in South California, your company is in South California and your clients are from South Californa. For some reason you IP appears to be in North California and many other IP's from your hometown as well. So you decide to run AdWords in South and in North California even though you have no business from NC.

No problem, only a couple of useless impressions? Nope. Google adds "North Californa" to your ad below the url - completely free of charge.

Suggestion: either don't add anything or ask the advertiser what regional info to add. Could even be a nice feature for all ads, not just those with regional targeting. One ad with an extra line looks a bit odd.

(I made up California but the rest is exactly correct. Already contacted AdWords Support. They suggested to advertise nationwide to prevent "NC" being added.)

wheel

3:39 pm on Oct 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What would I like to see? Mittfuls of $300 adword coupons in Las Vegas.

fclark

4:29 pm on Oct 19, 2004 (gmt 0)

10+ Year Member



Option to list keywords in Reports that have received zero impressions.

howiejs

4:49 pm on Oct 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The ability to opt in / out of Search & Content on an AD GROUP basis not at a campaign level

RonnieG

8:51 am on Oct 23, 2004 (gmt 0)

10+ Year Member



1. Campaign and Ad Group start and stop times. Also days of week to run, at least on campaigns. My CTR and conversions stats are so terrible on weekends, and my handling of leads so manually intensive, I just want to turn it all off, but on a regular schedule! I am a one-person shop and can't afford to automate it all with external tools or high-priced campaign management services.

2. Get rid of the campaign negative keywords edit by checkboxes in multiple columns and a separate box for adding new key words. Make it work the same as ad group key words editing. Just a single edit box where you can simply add, change or delete the negative key words then save the results.

3. Track negative key word exclusions. If a key word is matched, but the ad not displayed due to an ad group or campaign negative key word, increment an exclusion counter for that key word. Maybe two counters, one for exclusions due to campaign negative key words and another for ad group key word exclusions.

4. Ditto on all the other requests to be able to easily move and copy ad groups to different campaigns, with the option to retain (with a move) or drop (with a copy) key word level stats and history for that ad group.

Tropical Island

11:50 am on Oct 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The ability to opt in / out of Search & Content on an AD GROUP basis not at a campaign level

I second that. What a time saver!

Also, a "log out" button at the bottom of the page.

HitProf

12:55 pm on Oct 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I second RonnieG (all 4 items).

I's also like a simple export facility for the whole account/campaign with all keywords, exclusions, adtexts etc. in it. With or without performace report. (Very useful to report clients what you've set up for them).

farside847

11:35 pm on Oct 25, 2004 (gmt 0)

10+ Year Member



Oh, Oh, Oh! YES PLEASE!


Allowing bulk uploading of keywords/max per click/destination URL, in particular a feed direct from your site could be best. With choices for daily/weekly/two-week/monthly automatic updates.

Plus a Ad-Group field, and an option to replace all existing adds with this feed. Something like this:

widget**.15**www.abc.com/widget**GroupA1
red widget**.05**www.abc.com/redwidget**GroupA1
blue widget**.05**www.abc.com/bluewidget**GroupA1
wicket**.15**www.abc.com/wicket**GroupB1
red wicket**.05**www.abc.com/redwicket**GroupB1

eWhisper

11:39 pm on Oct 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



After being called 4 different names today - I have to reiterate my #1 request:

Different Billing & Contact Info

cline

3:20 am on Oct 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA, I'm shocked that your team is calling eWhisper names! Shame on you!

AdWordsAdvisor

5:12 pm on Oct 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA, I'm shocked that your team is calling eWhisper names! Shame on you!

Heheh. At least they were all extremely complimentary!

After being called 4 different names today - I have to reiterate my #1 request:

Different Billing & Contact Info

I've just started working on this Thursday's report, and I'll be certain to include all the new posts from this thread.

Keep 'em coming!

AWA

DamonHD

9:39 pm on Oct 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[Repeated from another thread... I'll learn how to cross-post like a grown-up when I am, er, grown up...]

Hi Y'All (including AWA!),

I've just zapped a keyword because it was marked at "At Risk" with ~500 impressions on the day and showing a CTR of > 1.7%.

I *assume* therefore that (a) previous days' behaviour (>1000 impressions) is taken into account and (b) it must have had a terrible CTR on Google search only and a great one on content.

[...] could we have a button/option to view CTR (etc) split by search/content and/or even better the facility to run keywords only on the side where they work if there is a disparity like this?

Rgds

DHD

HitProf

3:10 pm on Oct 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There seems to be a spelling checker in place recently that refuses to recognise common (Dutch) words. We have to apply for approval every other advert or so. Can this thing at least be configurd to "learn" earlier approved keywords? Even better: switch it to warnings only please.

eWhisper

3:37 pm on Oct 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



-www.example.com

I'd like to use websites as negative keywords so my content ads don't show up on some of the shady AdSense sites.

sacX

9:57 am on Oct 31, 2004 (gmt 0)

10+ Year Member



Like a couple people have already said, I want to reinforce.

Prepayment for accounts for example by wire transfer. This is so important to me, I'm not going to stop nagging support until it happens :).

One other thing. If you have an adgroup with 30 keywords, it doesn't give you keyword detail on Content traffic you only get "Content Total 50 hits". Because I track sales by keyword this makes it impossible to delete under-performing keywords, and therefore makes Content Matching a whole lot less useful.

AdWordsAdvisor

6:17 pm on Nov 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks, as always, for the continued posts to this thread. I've forwarded all ideas up to and including eWhipser's most recent (msg #83) in last week's Advertiser Feedback summary - and will continue to do so each week.

One quick bit of clarification on this one:

One other thing. If you have an adgroup with 30 keywords, it doesn't give you keyword detail on Content traffic you only get "Content Total 50 hits". Because I track sales by keyword this makes it impossible to delete under-performing keywords, and therefore makes Content Matching a whole lot less useful.

sacX, the reason you don't see content partner stats, per keyword, is that content ads are delivered on the basis on an overview of all keywords in an Ad Group, taken together - and not on the basis of individual keywords having been searched. So there are no per-keyword stats to report. It isn't that they have been forgotten, so much as that they don't exist. ;)

AWA

DamonHD

6:39 pm on Nov 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi AWA,

Another thing I'd find very useful, but maybe I'm just strange... B^>

To have my daily budget for a particular AdWords campagain given as a fraction of, and billed straight from, my AdSense revenues for the previous day(s),subject to some smoothing and upper and lower limits set.

Thus I could automatically plough back some of my AS revenue into raising awareness of my site.

Should keep your employer happy as it functions as an automatic clawback!

(It also gives me slightly better cashflow and efficiency avoiding a 60-day round trip and conversions between USD and GBP.)

Rgds

Damon

sacX

2:28 am on Nov 2, 2004 (gmt 0)

10+ Year Member



"So there are no per-keyword stats to report. It isn't that they have been forgotten, so much as that they don't exist. ;)"

Well my wish would be that it did exist then ;)

johannes

11:52 am on Nov 4, 2004 (gmt 0)

10+ Year Member



I've posted before about the slow reviewing of ads. (sometimes over a week)

Many of my ads are in the premium top position. If I submit new ads for those keywords, those ads will show at the right side until reviewed. It is very irritating as I lose valuble traffic for a week, just because I want to optimize my ads. The CTR also goes down, affecting the competetiveness of my ads.

The possibility to pause an individual ad would solve my problems. When you submit an ad, you could have it paused until it is reviewed, not affecting the performance of the keyword. Good idea?

beren

4:17 am on Nov 5, 2004 (gmt 0)

10+ Year Member Top Contributors Of The Month



Two big requests from me, both raised by the large increase in clicks in recent months since the introduction of "AdSense for Search."

1) Allow us to opt out of AdSense for Search. I get a lot of good clicks from AOL, and really want my ads there. The AdSense for Search clicks are useless.

I'm in a somewhat unusual situation in that I advertise in an area that is known to attract a lot of sleaze. All of the major AdWords advertisers in this industry have opted out of content-match because of the rampant fraud. But AdSense for Search, which allows AdSense publishers to get a share of the money from search ads, is a back door for them. And I can't opt out of them without opting out of AOL.

2) At least let us see the identity of the website sending us AdSense for Search clicks. My tracking system shows me clicks fron AskJeeves, Netscape, etc., but all AdSense for Search clicks are lumped in with Google.com clicks. Sometimes if I dig deeper I can find the domain in the referring URL (and this has allowed me to investigate sites and complain about them, resulting in some being kicked out of AdSense.) But other times all I see is a "pub" number, which I guess is an internal Google number idetifying the publisher, but not telling me anything.

HitProf

10:43 am on Nov 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I often make a report for a specific reason and just want to see a specific result on my screen and I find it quite annoying that I have to give it a name every time. Could that be optional please?
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