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Google Adwords Features I'd Like to See, #3

Continued. Share ideas for making your life easier.

         

skibum

2:57 pm on Sep 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Cont'd from:

[webmasterworld.com...]

When you are in your AdWords account and you send email to AdWords support, Google should automatically pass back the email associated with the account you are in when you request help from that account (or automatically populate the address field with the address asociated with the account and make it possible to change it if desired).

From a lot of the posts here it seem like many people assume it does or at least that Google somehow knows what account a support request is coming from. It seems like each support ticket sent from an account is not automatically linked to the account it originated from.

AdWordsAdvisor

6:31 pm on Nov 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I often make a report for a specific reason and just want to see a specific result on my screen and I find it quite annoying that I have to give it a name every time. Could that be optional please?

HitProf, you are not alone in your feeling as it turns out, and I'll certainly pass your feedback on.

BTW, the reason that a report must be named is that when an advertiser goes to the download center to see their report, they'll need a way to identify it.

And as mentioned in another thread, you can just hit a single letter as the name of the report - it need not be elaborate.

Anyway, consider your feedback passed on. ;)

AWA

HitProf

7:10 pm on Nov 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You're great AWA!

Another wish, or actually 2: faster processing of pre paymemts (may even take more than 10 days) and the ability to set an amount to trigger the "you're running out of money"-email. They're "always" late :(

AdWordsAdvisor

10:16 pm on Nov 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Another wish, or actually 2: faster processing of pre paymemts (may even take more than 10 days) and the ability to set an amount to trigger the "you're running out of money"-email. They're "always" late :(

Both excellent ideas, which I'll certainly pass on in the weekly Advertiser Feedback report. (Although we missed it for this week though: it went out last last night.) ;)

I check this thread weekly for additions, so keep them coming. It's a pretty good way to make your wishes heard.

AWA

HitProf

10:58 pm on Nov 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"it" went out last night? I always knew you were a bunch of nerds, but taking your feedback list out... :)

AdWordsAdvisor

11:44 pm on Nov 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"it" went out last night? I always knew you were a bunch of nerds, but taking your feedback list out... :)

Oh, HitProf, what are we going to do with you?

(Not to mention Shak with his bicycle story the other day!)

;) AWA

eWhisper

11:46 am on Nov 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On Hold, In Trial, & Geo Targeting

We run a lot of localized campaigns where there might be 15-25 campaigns all geographic specific. Many of these campaigns are short run, time specific event campaigns - so full delivery is really necessary as there is a big difference in running short term branding/awareness vs long term campaigns.

As these campaigns are for the same product/s, the keywords are the same as well.

I'm seeing instances that if one city doesn't do well for one keyword, that the keyword is being put 'on hold' or 'in trial' for every campaign, even through in the other cities the keyword is doing well.

Before, at least these keywords went into slowed stats, we could make some changes to the lower preforming cities, and everything quickly jumped back to normal as they were still showing impressions from their slowed status.

Many aspects of Google's system has never done well when an account uses geo targeting and national targeting for the same keywords (keywords compete with each other when a hierarcy list of how to show keywords would be nice: regional, national, international).

With this new 'on hold' & 'in trial' status, it's further reducing the effectivenss of running many geo based campaigns from within the same account, when each geo area should almost be treated as a mini account and not share keyword status between the campaigns.

I'd really like to see:
1. Ability to set a hierarcy for the order Google shows keywords.
2. Ability to treat each Geographic area as an island or 'mini' account seperate from the others.

eWhisper

12:02 pm on Nov 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The MCC has been a 'convenience' for a while now, but with the new invention of the 'professional status', this type of account is going to see a large increase of people using it, and it's time for it to have some central features for agencies.

MCC Requests:
1. Customizable Client Page:
Have the MCC client page display the features of an account page (i.e. custom date range, total clicks, ctr, $, CPC, conversion tracking).

2. Centralized report download center.
The ability to set up reports in each account, and then go to one download center to quickly access all reports run in the account.

3. Cross Client Reports
(OK - I know this is a tough one, but I'd like to see it).
On regular basis, I run 'disabled, disapproved, in trial, on hold' keyword reports to see what's happening across many clients. The ability to run this report just once to see which accounts even have these keywords would be nice. It could look just like the custom report now, with one additional column, account name.

These reports will take a while to run since they are accessing data from potentially hundreds of accounts, so if they are set up to autorun, then G's system can run them when it has time, and the Agency could view them when completed.

Alternatively, a star or some marker could be set next to the client name that means there is something about the account that needs attention. If anywhere in a client's account, there is the

Something Needs Attention Box
then it could be viewed at the MCC level telling the account manager that this account needs quick attention. Color coding these based on billing, keyword status, campaign end date, or total campaign spend coming to a close would even be nicer.

4. At present, billing information can't be edited from the MCC login. Maybe if someone gets their 'professional logo', then this could be fixed without logging into each individual account.

There are a few occasions where a client doesn't want to give the rep access to their billing info, and one's account rep adds the account manually to the MCC at the client/agency request. This keeps the agency from changing billing info while still being able to manage the account. A checkbox next to the 'Remove this from the Agency login' in the account (unseeable from the MCC) of 'Don't share my billing info with the MCC' would solve this issue.

HitProf

3:11 pm on Nov 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Oh, HitProf, what are we going to do with you?

What about "Google AdWords, Greetings from AWA" in milk chocolate for Christmas?

About the report naming: auto name as type + date/timestamp?

New wish: set email prefs per report so clients can get the monthly overview and adwords managers the bad performers on a daily basis.

Have a good weekend!

DamonHD

9:46 pm on Nov 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi AWA,

I second the "something needs attention" box at top level, even for a simple account such as mine.

I don't want to have to devise a report, or trawl through 20 campaigns manually, to find something is amiss.

Maybe the option to set the flag threshold to "never alert me", "alert me only if it's really bad" or "alert me for anything at all" would be good.

Rgds

Damon

cline

3:17 am on Nov 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wish I could run reports with the data bucketed as weekly. Every business has large day-of-the-week gyrations. This would smooth them out. Also, the gap between daily and monthly buckets is too big. This would be intermediate.

cline

6:14 pm on Dec 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On [adwords.google.com...] -- where one edits campaign negatives -- I'd like a select/unselect all checkbox so that I can choose to individually select campaign negatives rather than only having the option to individually unselect them.

PPCBidder

6:21 pm on Dec 1, 2004 (gmt 0)



I'd like to be able to search for terms containing the '-' (dash) character from the search my campaigns box!

cline

2:17 pm on Dec 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When you add a keyword that's already in the Adgroup it shouldn't overwrite the the existing keyword's bid with the default bid.

benevolent001

3:13 pm on Dec 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I dont know if some one has already posted this or not

i have heard google has implemented in adsense that publisher is given credit for only one one click per IP per day similmar system should be implemented in Adwords too as this would protect small advertisers like us from illegal clicking either by competitors or otherwise,as we dont have separate advertising budget but spent some money from hard earned profits

Please correct me if my information regarding adsense is wrong
and i wd like to know your comments on this

Regards

AdWordsAdvisor

4:34 pm on Dec 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for keeping this thread alive.

I'll pass the latest ideas/thoughts/suggestions on later this evening, uhmm, (checks watch...)...in about 12 1/2 hours.

Keep those cards and letters coming in. :)

AWA

AdWordsAdvisor

4:42 pm on Dec 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i have heard google has implemented in adsense that publisher is given credit for only one one click per IP per day similmar system should be implemented in Adwords too as this would protect small advertisers like us from illegal clicking...

Please correct me if my information regarding adsense is wrong
and i wd like to know your comments on this.

I don't want to get too far off-topic for this 'wish list' thread, Benevolent001, and I'm actually not up-to-speed on AdSense policy, as AdSense and AdWords are looked over by different teams. This would probably be a subject better addressed by the AdSense forum on WebmasterWorld.

The idea you mention of one click per day per IP in AdWords gets pretty sticky, though, when you consider that many hundreds of unique users can be assigned the same IP address by their service provider.

AWA

benevolent001

4:49 pm on Dec 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



ok i agree with the assigning of same IP,are there any plans to develop new technology to stop illegal clicks

AdWordsAdvisor

4:57 pm on Dec 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...are there any plans to develop new technology to stop illegal clicks

Absolutely, yes. I think you could safely say that this is an ongoing effort, which is always evolving and improving.

AWA

jarboy

5:00 pm on Dec 2, 2004 (gmt 0)

10+ Year Member



I want a Keyword Assistant tool more like Overture's, where I can see "number of impression in last X period" for each suggested keyword. For me Google's predicted clicks are wildly inaccurate - just give me the impressions and I'll manage the predicting myself.

I want the ability to "assign" ads in an adgroup to keywords without creating a new campaign. Yes, I could make a new adgroup each time, but when you're advertising every product in a site if I have more than one adgroup per product it could all very quickly become unmanagable.

I'd like an alert email if clicks go unexpectly high. That in itself could be a good clickfraud check, and just a safety margin to use. If we normally get 10 clicks in a campaign per day and suddenly get 1000 in an hour on a keyword - or if we add a new keyword that gets that - then tell us. In some cases it may be welcome and intentional, in others that email can be a nice warning to put the brakes on.

chrisk999

10:43 am on Dec 3, 2004 (gmt 0)

10+ Year Member



I'm sure this has been said many times, but the ability to pause individual keywords within an adgroup would be very useful.

benevolent001

1:15 pm on Dec 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello AWA thanks for replying to earlier post here is the Bit math’s homework for you to show authenticity of my earlier Post,
I am again quoting you

The idea you mention of one click per day per IP in AdWords gets pretty sticky, though, when you consider that many hundreds of unique users can be assigned the same IP address by their service provider.

Now I am just showings probability of two persons having same IP
At a time clicking the same ad same day and this will show you the chances of having that Coincidence, although I am taking just small sample but it would be enough to prove my Comments.

Assuming the USA has 100000 IP addresss; although actual it has much more
But this is enough to through some light on my comments

N=100000

And number of people having same IP address at the same time to be 100
So let it be
n=100

Now the probability of two persons clicking the same ad in the same day
Would be given by the relation

{100C2}/ {100000C2}

Solving these combinations we have probability of two persons having same IP
Number from 1000 having same IP a particular ad as

.000099

So if I would increase the sample size to actual number of IPs in USA
This probability would actually reduce to almost zero

0.00000000000000009

This probability would further reduce if I would also includes days of the month,
Although this much is enough to show to something.

So fact seems to me is that Google wants to take commission from the
Advertisers for same IP clicks but on the other hand Google absence doesn’t give any profit For clicks from same IP on the same day

But the fact is that this would greatly reduce fraud clicks specially the click made from content network
I know you guys at Google are super intelligent but I would definitely like to know your view on this.

AdWordsAdvisor

8:01 pm on Dec 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting point, benevolent001, which I'll certainly pass on.

Another way to think of it, though: as an example, consider that all of AOL's users will be coming from only a few IP addresses.

AWA

cline

8:14 pm on Dec 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For those of us using the client center interface it would be great to have an indictor that someone else is editing an account. You can imagine the possible havoc that could happen if two people were trying to edit the same thing at the same time.

cline

9:13 pm on Dec 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When a keyword is disabled because it is just a typographical duplicate (e.g., neo widgets and neo-widgets) how about calling them something other than "disabled", perhaps "duplicate"?

PPCBidder

1:49 am on Dec 5, 2004 (gmt 0)



Another way to think of it, though: as an example, consider that all of AOL's users will be coming from only a few IP addresses.

I think benevolent001's post is pretty valid though, because what are the chances that these surfers are searching for the same terms in the same time window, and furthermore, clicking on the same ads. Although it may not seem like it at times, the internet is much more than people just searching google.com 24/7.

Also, in the event overall clicks do drop somewhat, the system will balance itself out because clicks will become worth more. e.g. Conversion rates and ROI will go up because advertisers will be charged for less clicks, which drives bids up and negates any loss google may incur by not charging for the potentially fraudulent 'double'/'triple' clicks in the first place.

Sounds like good policy to me. I really don't see revenue taking any hit at all, and it certainly would help reduce fraud.

PPCBidder

2:12 am on Dec 5, 2004 (gmt 0)



Example:

Say I get 1,000 clicks @ 0.20, 50 of which are counted by the system even though it is the same user. My total spend is $200. Say I bid for 50% ROI, which is what makes my bid 0.20. My return on these clicks is $300.

Now say google totally stamps out charges for the duplicates. They made me $0 ROI anyway (either way I get the same traffic), and now as a result I only get charged for 950 clicks by google, but my return remains at $300. Competiton will become more fierce (in proportion to the number of duplicate clicks that were incorrectly not charged for), and to maintain 50% ROI law of demand/supply requires I up my bid to ~0.21

Either way google revenue is ~$200, it is only the value of the click/kw that changes - and less possibilty of fraud targetted at a specific ad.

steve40

3:59 am on Dec 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA
I would like to see the change that content is seperated from the rest and allow market pressures to define content click pricing , this would allow for a better abillity to measure roi and the market would bid dependent on the amount of fraud in a specific sector ,
I have campaigns that i will never implement content advertising on due to poor conversion and do not have time or patience to implement the current fudge many advertisiers are forced to use i.e. seperate campaigns with different lower pricing.

Content advertising could be the best form of advertising available but it needs to be subject to market forces and monitored to allow advertisers to define cpc for a roi
steve
PS thanks for taking the time and putting in the effort to read our feedback even if some is not possible to act on or comment on
PS Merry xmas to all you guys gals at big G who take the time to spend reading on this board

cline

1:00 pm on Dec 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd like to be able to run separate reports for search and content traffic.

brightspark

2:25 pm on Dec 16, 2004 (gmt 0)

10+ Year Member



AWA - not sure if this is covered by any of the available reports, but it would be useful to have the previous days stats alongside todays stats in the campaign manager. It would allow a quick comparison of CPC or CTR, to see what has changed day on day.

Thanks

farside847

4:21 pm on Dec 16, 2004 (gmt 0)

10+ Year Member



I would love to be able to update my 450,000 ads via datafeed.
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