Google AdWords Features I'd Like to See, #10

Continued. Share ideas for making your life easier

[HitProf]

Contimued from: [webmasterworld.com ]

In reports:
"Filter Your Results
Show only keywords that match all of the following criteria:"

I miss conversion related choices.

[AdWordsAdvisor]

There is an empty section of the Advertiser Feedback Report just crying out for AdWords feature requests. ;)

Still roughly three hours (or maybe even more) for your late-breaking ideas.

Many thanks,

AWA

[briggidere]

Hi AWA,

I didn't go back through all these post so not sure if these are in there somewhere.

You can run reports on conversions by day, but I’d love to see this by the hour of the day too.
We could then adjust bids suited to the highest conversion periods. We are not always kept informed by clients on how well they are doing, or not doing, so the more we can arm ourselves with the better.

I promise we can get more money off our clients for Google if we have this info. It just makes sense. If it’s a more profitable campaign, they WILL throw more money at it.

and...

A report on where our clicks were from. If we target all Australia and NSW is 90% it would be nice to know to tailor the campaign. You can Geo target (ish), why not report it (ish)?

I know we could set up lots of campaigns and geo target them to find this out, but it'd be nice feature and we'd be able to report back to clients quickly with the info.

Thanks again,

Briggidere

PS. It would be nice to get a little feedback from yourself on how well some of the ideas and feature requests were received at the meetings. What is in the pipeline and what's just impossible to do sort of thing. Do you think there is any chance of that?

[AdWordsAdvisor]

Ha!

Thats two weeks in a row with late-breaking additions, briggidere. Excellent! ;)

Thanks very much - your post is now included in the report.

AWA

[briggidere]

Always a pleasure

I like being 1st or last. You've more chance of being heard that way. lol ;-)

[AdWordsAdvisor]

I like being 1st or last. You've more chance of being heard that way. lol ;-)

Well, this week you're first, last, and only. So the focus will be pretty clearly on your ideas. ;)

Well done.

AWA

[cline]

On the search results page for the online Search my Campaigns function, it would be nice to have a delete option on searched keywords that would allow one to delete them there rather than having to open every listing and then delete them.

[AdWordsAdvisor]

Thanks cline - now added.

Due to 'Circumstances Beyond My Control' (I've always wanted to say that) the Advertiser Feedback Report is going out way earlier than usual tommorrow - by roughly 5:00 pm PST.

So this is an earlier-than-usual-heads-up than that there are, oh, call it 22 hours to go to get your feature requests/ideas included in this week's report. ;)

I think the readership will be shocked to get the report while it is still daylight outside. I'm not sure that has ever happened before.

AWA

[briggidere]

Got another one for you today AWA.

It would be nice to be able to set different daily budgets for each day without having to set up multiple campaigns and use the ad scheduling to manage it.

Some days really outperform other days so being able to manipulate the budget would be a big help. It also keeps the account tidy without too many campaigns that are all over the place.

briggidere

[natim]

Like to have ability to upload zip codes for more precise geo targeting via excel. Have thousands of zips we need to upload.
natim

[netmeg]

How about the account-wide ability to turn on the QS display? Or just default to turning it on? It's really a pain to go through and have to turn it on for every campaign, and really - given its importance in what we're doing - what would be the scenario when I would NOT want to see it?

[AdWordsAdvisor]

Due to 'Circumstances Beyond My Control' (I've always wanted to say that) the Advertiser Feedback Report is going out way earlier than usual tommorrow - by roughly 5:00 pm PST.

Hah! As if I could actually pull that off.

The report actually went out today around noon, and included all the comments between this post and my previous one.

(Natim, I already had yours from another thread in which you mentioned it - but I appreciate your having included it here.)

As always, thank you all - very much.

AWA

[RhinoFish]

Weekly case studies done for specific examples of poor quality scores so we can understand, with real-life examples, what consitutes poor quality, and why.

As it is now, there are many of your advertisers who are left feeling arbitrarily punished by unknown forces.

I volunteer to have my site and specific keywords and ads used as examples, shown for the world to see, as examples of poor quality that doesn't meet Google's goals.

[T_Media]

I'm kinda late with this, but I would love to see an unlimited tree structure. So that I could have unlimited campaigns within campaigns.

That way I could really drill down my structure and keep things tidy.

For example

-Joe's Campaign
--www.mediacompany.com
---Web design
----Regional
-----adgroup1
-----adgroup2
----Ad scheduling
-----adgroup1
-----adgroup2
---SEO
----Regional
-----adgroup1
-----adgroup2
----Ad scheduling
-----adgroup1
-----adgroup2
---Ecommerce
----Regional
-----adgroup1
-----adgroup2
----Ad scheduling
-----adgroup1
-----adgroup2
--www.foodcaterers.com

Without an unlimited structure I have to setup loads of campaigns all just for one client. It kinda clogs up screen real estate.

[Sujan]

Lots of collected, all-time wishes of mine:

- Add "Impression Share" on Adgroup and Keyword level
- Keyword ID in "Keyword Performance" report
- {match} for dynamic insertion of match type
- Printable invoices as PDF files for easier digital filing (not available for postpay with credit card yet)

- Change-History Reports in a processable format (+ via API)
- Downloadable Logfile of clicks alla data: timestamp, cpc, position of the ad etc.
- Jumplinks for MCC accounts:
If you are a 'normal' user you can use something like [1] to jump directly to this adgroup. But if you're an MCC user you can't use these links, because they don't tell Adwords in which account to jump. So perhaps you could add the possibility to include the customer ID in these links and then jump to the right account.
[1] [adwords.google.com...]

- Jan

[netmeg]

I am NOT happy about the Automatic Match beta being turned on by default for one of my larger accounts. I just had to go through and painstakingly turn it off on 79 out of 80 campaigns. I don't mind testing it - in fact, I *want* to test it. But I don't want to test it on the entire, mission-critical account. And I really resent having to spend my time unchecking boxes in the slow console (can't even do this in AdWords Editor)

Please pass this along to the team.

[AdWordsAdvisor]

Please pass this along to the team.

netmeg, I actually read your quote out loud in a related meeting this morning, after giving a little context to explain why I find your feedback to be valuable - (i.e. that you are basically happy and successful with AdWords, but never hesitate to call it like you see it when something seems wrong to you.)

In addition, I'll quote you in the Advertiser Feedback Report later today.

So, consider it done - and thanks for saying it such a calm, clear, and direct (thus, powerful) way.

AWA

[AdWordsAdvisor]

And, back again to say thanks to everyone who has posted since last week. You have all been quoted in the report which will go out in about six hours.

Still time for more.

briggidere? ;)

AWA

[netmeg]

Thanks.

(I was considerably less calm when I was dealing with it, ork ork)

[AdWordsAdvisor]

(I was considerably less calm when I was dealing with it, ork ork)

netmeg, although I have never met you, nor seen your workspace, I can somehow picture this -- in full color, and with movie-like detail and clarity. ;)

-----------------------------------

Still time for other desired features. Anyone?

AWA

[Sujan]

Your colleague Tom of the APIlity team (PHP implementation of the Google Adwords API) could need some help with supporting us, the users. He does a wonderful job updating and keeping APIlity running as a project, but sometimes, as last week when he wasn't available and had no time, a second person for support would be great.

[SuperF]

I've always wondered why by the best search engine in the whole world is less than perfect when searching for keywords within Adwords.

When I use the Search My Campaigns search box that appears on every Adwords page, it provides me with what I need last, rather than first.

Example:

I search for hot red widgets (because I want to find that keyword)

I then see matching ad groups, followed by matching keywords, then matching ads.

The list of keywords looks like this:

blah widgets
blah widgets
blah widgets
blah widgets
blah red
blah red
blah red
blah red
blah hot
blah hot
blah hot
blah hot
hot red widgets

Surely the best match should be at the top of the list?

Why would lesser matches, even those that are deleted, appear first?

[T_Media]

In a particularly large campaign with many adgroups, it would be nice to be able to hide ceratin adgroups, so that I could focus on the ones that concern me the most.

[T_Media]

I've had another idea!

Currently, you are able to view stats between date ranges.

What I would really appreciate is a way to view stats between a range of clicks.

So for instance you could view all the data for the last 30 clicks.

[T_Media]

wait, I just had another idea!

I would like to know the exact term my advert came up for on every single impression. Then I could negate the ones that I know will never convert and are just damaging my CTR.

Currently I can track the exact search term once they click thru. I have negated the ones that aren't useful to me, but I'm sure there'll be quite a lot of other terms that I don't know about that I would like to negate.

[RhinoFish]

Currently, when you view a date range, it defaults to the summary for the specified range. To get a daily summary, for a range of dates, you either need to run a report or view each day one by one. Would be nice in the interface, if there was a choice between aggregate summary for dates specified or daily summary for the dates specified.

[netmeg]

Since the console interface has gotten to be *so* slow (at least for me, on both cable and dsl) I would like to see more campaign settings options in the AdWords editor. There's a number of things you just have to log in to do. I'd like to reduce that.

Things like rotating the ads evenly, turning off that automatic match type, etc.

[Green_Grass]

I would request for some STABILITY in this QS thingy.

If keywords for a particular camapaign (site) are O.K. to Great for say 6 months, I would not like to wake up one (fine) morning to USD 10-USD 12 bids.

That is just not professional. Changing the QS algo on a whim and fancy is just not right. ( This is NOT the SERPS). Why should I have to second guess the QS thingy every couple of months? I just don't understand.

It makes more sense to kick out Low Quality websites in say first 3 months and then provide some STABILITY. We should atleast have some idea ( some standard) as to what is a 'good' site to advertise on adWords. The sites thaty have stood the test of time ( without major changes)in the adWords campaign can provide that guidance. Right now, we live day to day..

[briggidere]

Got one for you.

We all want to send our users to the most relevant content when they do a search.

It would be quite handy if AdWords could check your list of keywords in all AdGroups, then scan your domain for relevance, suggesting the most appropriate pages for that individual keyword. You could then choose to use them, or lose them with a tick box or something. If they are not wanted, they would just stay with the AdGroup default URL.

It would be very handy for an e-commerce site with lots of products, but not a big budget.

[netmeg]

This is for the Automatic Matching Beta.

I enabled it for two campaigns, and I see at the the bottom of the Keyword view, there's a row for stats from the Automatic Matching total. There's one of the little info buttons (a question mark with a circle around it) where you mouse over and it pops up to give you more information about Automatic Matching. There's a brief notice about how it doesn't affect Quality Score, and then a link "For more about Automatic Matching" - that link just goes to the overall AdWords help screen, and doing a search for Automatic Matching gives no relevant results. I realize it's in beta, but the help docs should be there before if people are using it, specially when there are LINKS to them.

What I wanted to try to find out is whether or not there are reports yet for whatever keywords show up in Automatic Matching, as we've gotten a few clicks. Can't find it in the Reports or the Help section though!

[briggidere]

From what i was told netmeg, the automatic match term is linked to an existing term in your current campaign, so you may be able to run a search query report and see what comes up in there? I'm not sure if it will have a new match type in the report or if it will just show up as broad match.