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Google AdWords Features I'd Like to See, #10

Continued. Share ideas for making your life easier

     

HitProf

11:14 am on Aug 3, 2007 (gmt 0)

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Contimued from: [webmasterworld.com ]

In reports:
"Filter Your Results
Show only keywords that match all of the following criteria:"

I miss conversion related choices.

smallcompany

5:03 am on Nov 1, 2007 (gmt 0)

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I would like to see two new additional types of keyword matching:

- phrase right
- phrase left

The way how we would enter them is:

[word1 word2”
“word1 word2]

So the first case would trigger ads on any query of type “word1 word2 word3 etc”
The second case would catch anything like “word3 etc. word1 word2”

This would help me to determine the position of my phrase in complete query. It would give me so much more control over my keywords which would directly affect the quality of my campaign, in positive meaning.

I’ve suggested this about year and half or more ago, no luck. I you folks find this interesting, please support.

Sujan

10:54 am on Nov 1, 2007 (gmt 0)

10+ Year Member



> I you folks find this interesting, please support.

I do.

JustGirl

3:36 pm on Nov 1, 2007 (gmt 0)

5+ Year Member



Frequency Capping.

I don't want my ad to be shown to the same person 50 times. Or if the same person is shown the ad numerous times maybe I could create an inventory of Ads to be shown, so that person doesn't get bored with the same 2 or 3 text ads.

AdWordsAdvisor

2:01 am on Nov 2, 2007 (gmt 0)

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All the latest ideas have now been included in the Advertiser Feedback Report - and I thank you all for your time in submitting them.

RhinoFish, your Oct. 29 post is an exception to this - as it was simply too long to fit. However, I'll do my best to find the right person(s) to take a look at in the next couple of business days.

Sorry not to include it in the report, but it will be seen.

AWA

smallcompany

7:45 am on Nov 2, 2007 (gmt 0)

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I wish there is a way of voting for suggested features...

Let's give them some weight...

RhinoFish

1:29 pm on Nov 2, 2007 (gmt 0)

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RhinoFish, your Oct. 29 post is an exception to this - as it was simply too long to fit. However, I'll do my best to find the right person(s) to take a look at in the next couple of business days.

Sorry not to include it in the report, but it will be seen.

I now have three clients who are barking at me about why I (as their adwords consultant) can't find a way to help them control this, so I am grateful that you're taking it to the right person.

netmeg

5:00 pm on Nov 7, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



In the Adwords Editor, I would like to be able to actually HIDE paused or non-active campaigns, and not just have them greyed out. I can use the settings to hide deleted or expired campaigns, and I can hide the paused one from view in the console, so why can't I do it in the Editor? They're getting in the way.

Olney

2:37 am on Nov 8, 2007 (gmt 0)

5+ Year Member



I'm in Japan & when I run reports the time the reports were run is in US time. I'm using an English interface but the timezone is set correctly.
It might be connected with the new Number & Language settings but if you choice English, the system only lets you choose the US.
There's a lot of PPC operators that prefer to use Adwords in English or other languages that might not be in the most obvious country associated with that language.

AdWordsAdvisor

12:12 am on Nov 9, 2007 (gmt 0)

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Thanks for the latest ideas. ;)

Still time for more - another five hours at least - so please feel free to add late-breaking ideas/feature requests.

AWA

exmoorbeast

12:42 pm on Nov 9, 2007 (gmt 0)

10+ Year Member



I'd really like to get a search query report for queries that did not result on a click. At the moment, as you know, you get the data on the clicks.

If I could see some patterns in what people looked for and didn't click then I could probably reduce the amount of wasted impressions by using negative kws better.

This might lead to a few things:

Savings on energy and therefore better for the environment.

More cash for me as my CTR improved and I became more relevant thus helping Google to make more cash.

How about it AWA?

sacX

3:37 am on Nov 10, 2007 (gmt 0)

10+ Year Member



Opt-out of sites for search network. (I just leave search network turned off because I can't do this)

Separate bidding for different geographies at campaign level, so I don't need to setup completely new campaigns to vary my bidding for regions.

Opt-out for smaller regions. So I could select the US as a whole but opt-out of New York city as an example :)

Dlocks

12:00 am on Nov 11, 2007 (gmt 0)

5+ Year Member



For the just introduced CPC site targeted campaign:

1. Show status information (active not active)

2. Show quality score (minimum bid)

3. Edit CPC bids per targeted site like in a keyword campaign.
Currently you can not select one, two or more sites and edit only the CPC bids for those sites. When you click on edit cpc bids you will allways see a list containing al sites.

For changing keywords bids:
It is possible to raise all bids for selected keywords to the minimum. However, it is not possible to lower all bids to the minimum.

Because the above is not possible this is taking me a lot of time. When I have 500 keywords and I would like to lower to the minimum I first must lower it to 0,01 then save, then find the 0,01 keywords, then raise to the mimimum. In other words: a lot of steps that could be scipped by adding about 5 lines of script :( Also note that this is not only costing a lot time but is is also eating a lot of Google's server resources.

Copy campaign settings
Would be great if we could copy all campaign settings from one to another. I'm doing a lot with selecting specific countries for a campaign. This is costing me a lot time. Or another option would be countries listed in a txt box so you could easily copy/paste (and even edit it) from A to B.

[edited by: Dlocks at 12:03 am (utc) on Nov. 11, 2007]

smallcompany

5:34 am on Nov 11, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Show "Average Cost per Click" for ads. Let us see immediately how much AdWords charges us per click depending on an ad, just like we see "Avg. CPC" for each keyword.

This would apply to "Ad Variations" tab.

smallcompany

5:39 am on Nov 11, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



In “Search Query Performance” - start showing queries that did not trigger clicks onto our ads.

Even better, create a new report that would show only those that did not trigger clicks. The description would be just the opposite to existing Search Query Performance, like this:

“View performance data for search queries which triggered your ad and DID NOT receive clicks.”

exmoorbeast

9:35 am on Nov 11, 2007 (gmt 0)

10+ Year Member



Exclude Google Search Network Sites.

It is a well known fact that every time Google launches something, in the public relations material it likes to point out the fact that the changes were made due to user demand.

Now, hand on your heart Google - how many times have you been asked to exclude GSN sites?

At least come up with a valid reason why you have not done this. Is it a technical reason? You have done it with the Content Network so PLEASE PLEASE listen to your advertsiers again and do this.

Placement Targeting accross GSN

This is what we want and we want it bad! Give it to us!

:-) Thanks

cline

3:22 pm on Nov 11, 2007 (gmt 0)

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In Adwords Editor I'd like the ability to edit multiple accounts simultaneously.

tomasvdb

12:21 pm on Nov 12, 2007 (gmt 0)

5+ Year Member



Separate bidding for different geographies at campaign level, so I don't need to setup completely new campaigns to vary my bidding for regions.

Totally agree, although i wouldn't necessarily stop at separate bidding. There are many instances in which you would want a generic campaign run in parallel with location specific campaigns. Yet pricing, adcopy and destinationurl might be different for each city/region. Perhaps a feature like {dynamic region insertion variables} could eliminate much duplication and is worth considering given the growing attention to localized search.

exmoorbeast

1:36 pm on Nov 12, 2007 (gmt 0)

10+ Year Member



Seperate bidding for different regions, oh that would be very useful yes. Not sure how pratcical that would be to do though?

RhinoFish

8:16 pm on Nov 12, 2007 (gmt 0)

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Banner sizes... I like to submit them so they don't get resized by G, they look better.

See explanation here:
[adwords.google.com...]

On that AdWords help page, the bottom section lists the banner sizes to be used if no resizing is desired. The 200 x 200 Small Square should say 200 x 189 in that bottom list on this page.

Please fix the help files here.

exmoorbeast

10:55 pm on Nov 12, 2007 (gmt 0)

10+ Year Member



Show exact domains on Domain Ads where ads are displayed. Allow advertisers to see the domains and exclude them one by one if wanted.

Introduce an option to opt out of Domain Ads - that is surely something that Google must be able to do?

smallcompany

6:31 pm on Nov 13, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Give us a real Search Query!

If we put {keyword} at the end of URL, that will get replaced by the phrase that has triggered our ad.

It would be much better if we could use {keyword1} and {keyword2}.

{keyword1} would be our phrase, while {keyword2} would be a real phrase.

The form would be URL?{keyword1}&{keyword2}

AdWordsAdvisor

2:39 am on Nov 14, 2007 (gmt 0)

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I'm thrilled to see this thread so active this week. The Advertiser Feedback Report will be full, which is excellent.

Now, does anyone have any feedback for the similar Google Analytics thread? ;)

AWA

Rehan

5:01 pm on Nov 14, 2007 (gmt 0)

5+ Year Member



For the Ad Preview Tool, please don't automatically force mobile devices to the mobile version of the results with no option to see the non-mobile version. If I'm out of the office and don't have access to a PC, I'd still like to be able to use my iPhone to check my non-mobile ads. Right now I can't do that.

netmeg

6:43 pm on Nov 15, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I have a couple clients who would probably be very interested in trying the Google Print Ads program, but I'm at a loss as to how to get started on this. Even for new clients in markets I'm not totally familiar with, I can root around and give at least some kind of an estimate as to time and costs involved with AdWords, but with Print Ads, I haven't a clue, and I'm loathe to get started (or even recommend it) without SOME kind of a basic guideline as to how much it tends to cost, and how much time and effort it takes to set up and monitor. I have been through the docs, they aren't helpful. Telling me to set my own price and wait and see if anyone accepts it - that's not an efficient business model for me or for my clients, nor a wise use of my very limited time. I can't tell if Google Print Ads is the redheaded stepchild or I am (and I'm not even redheaded, except in the summer sometimes)

NEED MORE RESOURCES ON THIS.

netmeg

7:35 pm on Nov 15, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I'm on a roll today... or a tear...

Ok, so my AdWords Editor is reporting a boatload of keywords as 'inactive', when the console seems to think they're active; in fact one Ad Group's gotten well over 5000 impressions today. I'm seeing this both in Search and Content, although mostly Content. And this is in more than one Account. When I fired up my AdWords Editor and saw all those 'inactive' markers, I like to have had a heart attack. What's up with that?

ogletree

7:40 pm on Nov 15, 2007 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Don't show my ads on my own site.

AdWordsAdvisor

12:49 am on Nov 16, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Thanks everyone - lots of ideas/requests this week. Too cool.

The report goes out in about five hours; in case anyone would like to add anything, there's still plenty o' time. ;)

AWA

RhinoFish

3:46 pm on Nov 16, 2007 (gmt 0)

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Don't show my ads on my own site.

Within AdSense, add your own domain to your block list.
Or within AdWords, do the same.

Don't show my ads on my own site.

A different take on this same quote... as a marketer and ppc consultant, i often have the need to show clients what their ads i'm running look like (especially click-to-play video ads). On my marketing site, would be great if I could show their ad. I've tried site targeting, but my site isn't relevant to their products cuz it's about mu consulting biz. Perhaps MCC account could have a showcase feature or something similar where we can specify the url / page and have an ad show there that's not tracked for clicks, imps and doesn't even go anywhere (like the ad preview tool).

smallcompany

5:36 am on Nov 17, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Under tools, it would be great to have a tool that helps in finding ad groups with keywords of certain quality. There would be as many check boxes as the number of quality levels is (great, ok, poor). There could even be a field where we could enter a value of (for example) $0.50 which would bring all keywords that require us to bid that amount or higher. Finally, a search for inactive keywords would be another way of doing this.

We already have “Keyword Status” under reporting, but this tool would really be focused onto finding what is not going well within account which would be a great push for many advertisers to work on improvements.

smallcompany

5:36 am on Nov 17, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Let us enter negative keywords on account level.
This 259 message thread spans 9 pages: 259
 

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