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That's a control over own stuff, nothing more!
Have a better solution for invalid display URLs and for multiple accounts.
Seeing some improvements in this field would encourage many of us to work even harder which would end up with more revenue for all of us (including Google) and also with having Google end users happier than ever, for sure.
I refer to ads with different display URL that point to the same landing page.
Even better, I would like to be able to set different currencies on a campaign level within the same account.
If I have a way of paying in $US, $CAD, and GBP, let me set that up in billing, and let me have a choice on campaign level. Create drop-down window where I select the currency for a campaign.
I would like flexibility to change the time zone for my campaigns individually. Some of campaigns are targeted at different time-zones & whether it is starting & stopping campaigns or running it for specific time zones becomes difficult.
I'm usually working on non US accounts.
1. the ability to get a list of all linked accounts from the client center. We have number of nested client centers but the top level one is not able to display all the linked accounts unless you drill down into each child client center.
2. the ability to get change history reports (in a processable format). this would make it so much easier to keep our local DB up to date without having to do a full account download (via API).
3. an additioanl level of user access (e.g 'viewing only'). This would be especially handy to give clients access to their accounts, without the ability to make changes they don't tell us about.
Kind of like if you had an avg position of 1.3 and in a 24 hour time frame it droppeed below 3.1 you would receive an alert. Time sensitive notifications like that would be beneficial for me.
Also need some improvement on the backlog for approving a requested exception - I have some keywords for a medical/health client that tripped the pharmacy filter (as they usually) and I had to request an exception (as usual) but this time it's been three days and no word. Even after I emailed support again yesterday.
- Jumplinks for MCC accounts:
If you are a 'normal' user you can use something like  to jump directly to this adgroup. But if you're an MCC user you can't use these links, because they don't tell Adwords in which account to jump. So perhaps you could add the possibility to include the customer ID in these links and then jump to the right account.
Editor is excellent for mass changes, moving elements, copying, duplicating, etc. but lacks some presentation and usability of the Adwords web interface.
By the way, my apology for having been less active here than usual for the last week or more. Between old projects wrapping up, new projects landing on my plate - and just plain being busy during this rather busy time of year, I've had less time than usual for reading/posting here.
Along those same lines, I wanted to mention that I'll be away from AdWords starting tomorrow evening, continuing through January 2nd - and returning on the 3rd. During this time I'll mostly be visiting/caring for my mom. Since she needs focused attention, I'll not be reading or posting during this break.
Enjoy the time off, AWA! Happy Holidays!
Marketing experiments studies have confirmed that conversion rates drop off substantially (and exponentially) once you start pulling only tangentially relevant ads. Now why would Google not let advertisers take advantage of a regular version of broad match, where all keywords must be present in the query to trigger the ad?
Also (unrelated) I'd like to know if the negative keywords I add to my campaign will block any keywords I have running, save me making stupid mistakes.