Google AdWords Features I'd Like to See, #10

Continued. Share ideas for making your life easier

[HitProf]

Contimued from: [webmasterworld.com ]

In reports:
"Filter Your Results
Show only keywords that match all of the following criteria:"

I miss conversion related choices.

[smallcompany]

Give us a report that will show where our ads are showing - from search campaigns Google search partners like AOL). Then, give us a way to track those. Like we can insert {keyword} into our URL, let us insert {search_partner} which will get replaced by however you internally decide to describe them. Finally, let us include/exclude what we want.

That's a control over own stuff, nothing more!

[smallcompany]

This one should be on every weekly list:

Have a better solution for invalid display URLs and for multiple accounts.

Seeing some improvements in this field would encourage many of us to work even harder which would end up with more revenue for all of us (including Google) and also with having Google end users happier than ever, for sure.

I refer to ads with different display URL that point to the same landing page.

[smallcompany]

I would like to be able to switch currency within existing accounts.

Even better, I would like to be able to set different currencies on a campaign level within the same account.

If I have a way of paying in $US, $CAD, and GBP, let me set that up in billing, and let me have a choice on campaign level. Create drop-down window where I select the currency for a campaign.

[aruns]

Not sure if this has been asked before.

I would like flexibility to change the time zone for my campaigns individually. Some of campaigns are targeted at different time-zones & whether it is starting & stopping campaigns or running it for specific time zones becomes difficult.

[smallcompany]

More or less it looks like we would respect the ability of setting up campaigns like we setup accounts - currency, time zone, payment options, enabling access for third party to a single campaign, etc. Why not?

[PPClearner]

This is long thread and I am not sure whether this has been already suggested.

I think presently we can see number of conversions at campaign level. However it would be nice to show this data at adgroup/keyword level.

[AdWordsAdvisor]

The latest posts are now copy/pasted into the Advertiser Feedback Report - which goes out in about five hours.

Late breaking posts will be happily included, so please feel free.

Thanks!

AWA

[Olney]

Minimum CPC Data to be included in the Get Recent changes in Adwords editor.
It seems that the minimum CPC amounts are not always pulled when you do a Recent Updates. If you do Full Account Update it also pulls Minimum CPC Data. I've started to just do get Full Account for especially new campaigns because it's the only way to see in Editor if the minimum CPC bids are met.

I'm usually working on non US accounts.

[AdWordsAdvisor]

Got it.

Thanks Olney. ;)

AWA

[smallcompany]

Kind of low priority but would still be nice to have:

Let us switch credit cards with one click, rather then Delete backup, Change main to what backup was, Add ex-main as a backup.

Folks with multiple accounts would appreciate it, for sure.

[AdWordsAdvisor]

Dang.

Sorry, but I missed seeing your last post, smallcompany. It'll be included next week, for sure.

Thanks.

AWA

[tomasvdb]

three more things:

1. the ability to get a list of all linked accounts from the client center. We have number of nested client centers but the top level one is not able to display all the linked accounts unless you drill down into each child client center.

2. the ability to get change history reports (in a processable format). this would make it so much easier to keep our local DB up to date without having to do a full account download (via API).

3. an additioanl level of user access (e.g 'viewing only'). This would be especially handy to give clients access to their accounts, without the ability to make changes they don't tell us about.

[Sujan]

2. the ability to get change history reports (in a processable format). this would make it so much easier to keep our local DB up to date without having to do a full account download (via API).

That would be really cool. Second that!

[300m]

I did not read through this but if anyone said they would like to have an avg ad position alert sent to them, i would put my vote in.

Kind of like if you had an avg position of 1.3 and in a 24 hour time frame it droppeed below 3.1 you would receive an alert. Time sensitive notifications like that would be beneficial for me.

[smallcompany]

My support for position alerts, big time.

[netmeg]

Unless I'm missing something, it doesn't look like you can filter the Change History tool for Campaign or Ad Group. Need to be able to do that.

Also need some improvement on the backlog for approving a requested exception - I have some keywords for a medical/health client that tripped the pharmacy filter (as they usually) and I had to request an exception (as usual) but this time it's been three days and no word. Even after I emailed support again yesterday.

[AdWordsAdvisor]

Many thanks for the latest ideas, which are going into the Advertiser Feedback report now. ;)

It'll go out in several hours - so still time for more.

AWA

[Sujan]

- Add "Impression Share" on Adgroup and Keyword level
- Keyword ID in "Keyword Performance" report
- Change History Reports in a processable format (+ via API)

- Jan

[Sujan]

Oh, I almost forgot:

- Jumplinks for MCC accounts:
If you are a 'normal' user you can use something like [1] to jump directly to this adgroup. But if you're an MCC user you can't use these links, because they don't tell Adwords in which account to jump. So perhaps you could add the possibility to include the customer ID in these links and then jump to the right account.

[1] [adwords.google.com...]

[jim2003]

It would be nice if the adwords editor could download the current days data.

[PPC_Chris]

I would like to see editor be able to mimic adwords web interface. It is impossible for me to make individual bid changes (based on all the stats I use from the AdWords interface) in Editor because it is presented poorly and doesn't all fit on one screen.

Editor is excellent for mass changes, moving elements, copying, duplicating, etc. but lacks some presentation and usability of the Adwords web interface.

[smallcompany]

AdWords Editor: Let us choose which tabs to have active on the screen.

For example, I do not use Image Ads, Local Business Ads, nor Mobile Ads.

[AdWordsAdvisor]

Thanks for the latest suggestions, which are now safely copy/pasted into the Advertiser Feedback Report. And time for more - at least three hours.

By the way, my apology for having been less active here than usual for the last week or more. Between old projects wrapping up, new projects landing on my plate - and just plain being busy during this rather busy time of year, I've had less time than usual for reading/posting here.

Along those same lines, I wanted to mention that I'll be away from AdWords starting tomorrow evening, continuing through January 2nd - and returning on the 3rd. During this time I'll mostly be visiting/caring for my mom. Since she needs focused attention, I'll not be reading or posting during this break.

AWA

[poster_boy]

Remove the case sensitivity of keywords. In reports, when reviewing the performance over time of a particular keyword - if one keyword version happened to have a capitalized character and another did not - then the two are not appropriately treated as the same keyword.

Enjoy the time off, AWA! Happy Holidays!

[natim]

Sorry been a while since i viewed this subject: geo targeting. Allow copying of zip codes, cut and paste from campaign to campaign and/or copying DMA from one to another. Maybe even allow importing zips from excel.

[poster_boy]

Within Reporting, an ability to pull a level of reports at an MCC level - one step higher than 'Account' (but retaining the ability to select the Accounts to include or remove in the report).

[ianama]

Looking for true "Broad Match" as an addition to the expanded one.

Marketing experiments studies have confirmed that conversion rates drop off substantially (and exponentially) once you start pulling only tangentially relevant ads. Now why would Google not let advertisers take advantage of a regular version of broad match, where all keywords must be present in the query to trigger the ad?

[MrMark]

I'd like to be informed when keywords are made inactive also when they come back on. It'd be nice to have a list of these too.

Also (unrelated) I'd like to know if the negative keywords I add to my campaign will block any keywords I have running, save me making stupid mistakes.

[smallcompany]

Ad Group Performance Report should show "Avg. Pos" like in management interface. The reason for that is option to see how ad group performed hourly. For example, I would like to see when my ad group performed with average position #3 vs. #4.

[irish_john]

Adwords Editor, that works well in 1024x768.

Latest version has a problem with all the tabs, scrolling off the screen, and hiding the scroller for adgroups and keywords.