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It looks like there's no way in the MCC to switch between views. There should be link to change, like there is in the individual account.
If even one of your individual accounts is set to Account Snapshot, then your MCC somehow defaults to Account Snapshot, and, because of the previous note, you can't switch it back.
Once you make sure ALL your individual accounts are set to Campaign Summary, only then does your MCC go back to Campaign Summary as well.
(at least, this is how it's all playing out for me)
The MCC view should be able to be set INDEPENDENTLY of the individual account view.
netmeg, I'll be looking into what you posted here and in another thread regarding Account Snapshot / Campaign Summary views.
As always, thanks to you all for keeping this thread (and others like it) alive for so very long. I always look forward to seeing what's been posted, every time it hits the top of the page.
There are times when I want to target all of the country except for one region -- for example, suppose I want the ad text to indicate to everyone in the US other than in my own state that they pay no sales tax on purchases from the site. As far as I know, the only way to do that is to target by region and choose all the states except the one where my business is located. But when searchers see the ad with their state displayed below the ad, it's: a) misleading because my business is not located in their state, and b) not quite as clean and aesthetic as the ad by itself.
I realize that many times it's to the advertisers' and searchers' benefit to have the region or city listed below the ad. But I believe there are times when it would be better to have that little detail omitted.
[edited by: Rehan at 3:39 am (utc) on Aug. 31, 2007]
2) Our representative is currently "Gone". I think it would be a good idea for an MCC the size of ours (Over a million managed a month) to have a rep assigned and have their name and number posted in the MCC.
when configuring a geo-targeted campaign, give us the option to exclude remote geo-indicated traffic.
by geo-indicated, i mean the searcher adds search terms that relate to the location. this way, my campaign (if i choose to exclude remote geo-indicated traffic) essentially becomes targeted to ONLY searchers in the target region and would exclude remote searchers who indicate geo interest via their search phrase.
[edited by: RhinoFish at 3:21 pm (utc) on Sep. 7, 2007]
and just for info's sake, the problem the earlier poster had, is a problem i also have. some businesses are looking for regionally located customers only for certain reasons.
so if you add the option to exclude geo-indicated traffic from geo-targeted campaigns, i'll also be using the new option.
in my case, my client runs legal services (and i run his ppc thru my MCC) and he wants people nearby to see his ad, because regional clients are repeat clients - where as geo-indicated (remote) viewers are just one-offs who happen to need his provided services just for one legal case of theirs. the distinction here is significant - ideally, i'd want to bid these separately - perhaps that's another way you could accomplish the split.
in my case, we'd max out the bid for locals and lower it for remote geo-indicated prospects.
in the case of hotels or any attractions for that matter, i could see a needed functional split... how does a hotel in florida advertise a special rate to floridians when they're geo-targeted campaign will also be seen by someone in chicago who searches for "orlando hotel".
point is, there's perfectly reasonable ways to see one, or the other, are worth more (or less) and they often require different approaches. geo-located and geo-indicated need more segmentation ability for us.
thanks again for listening.
- a credit card is declined
- keywords go inactive
- QS drops to Poor
- Budget runs out early (or is 80% achieved, or some such number)
- Ads or keywords are disapproved
and a few other things I haven't thought of yet. There should be a list of them with checkboxes, and I should be able to check or uncheck the ones that are important to me.
I just realized that the YSM console does this; no reason Google shouldn't be able to do it too.
once the mcc link is severed, i can't remove myself from my previous clients reports.
i've sent them emails asking them to remove me from within the adwords interface, but they're clueless as to how to do that.
seems an opt-out (without logging in) is a sensible thing to have in scheduled, distributed emails.
I know this tool is for "AdWords advertisers to test their ads."...
But in practice, many merchants have affiliate programs so there's often some policing they need to do - and there, the ad preview tool comes in VERY HANDY! I can see that may be beyond the tool's present scope, but as an AdWords consultant, my MCC clients are routinely asking me to identify who the heck is bidding on their domain names, trademarks and such. The only way to do that, and to serve my AdWords clients, is to use the real ad results - because I can right-click on the ad link and see the destination url to identify the "who" behind the ad.
One trick hucksters use is to geo-target a merchant's domain name except in the city where they know the merchant is located. So the merchant never sees their affiliates poaching them.
I don't need the preview tool to have active, working links in its results, but if you could stuff the destination url into the non-links it outputs, I could make much better use of the adpreview tool!
If this isn't doable, I'm requesting a tool within my MCC (and individual adwords account) that gives me the ability to "see" the information requested above.
Why is this in G's direct interests (besides serving their largest clients)... if policing is easier to implement, merchants are more likely to allow affiliates to do direct-to-merchant ppc - this ads volume, long tail and competition to the overall G auction system - all benefitting G and the consumer using G. Further, I think this would reduce a substantial number of calls that G is undoubtedly getting from merchants who are trying to chase things like this down.
I would like a similar thread to this for Google Analytics Features I'd Like To See (and actually know that someone at Google was reading it and passing it around)
Outstanding idea netmeg. Let's do it.
Is there any chance you would start the thread - since I think it would be better to have it started by an advertiser rather than by me. Plus, it was your idea, and credit where credit is due. ;)
As an alternative, you and others could post your comments in this thread.
In either case I'd be very pleased to pass along Google Analytics feedback. The good news is that I sit about 12 feet from exactly the right person to take this information and run with it. He is truly passionate about Analytics and making it even more useful.
I think he'll be thrilled when I show him these last two posts.
You never more than halfway fill those fields at 35 characters and it's annoying having the edges of your ads cut off--it's not an actual 'preview'.
Still time for more.
By the way, I'm looking forward to that Google Analytics Features I'd Like To See thread netmeg. ;)
Let me know here if you'd like me to start it, and I'll happily do it. I could just quote your post with the initial idea, my response, and then invite all and sundry to have at it.
I also hope the 'monster killer death cold' has subsided a bit. ;)
also I sent you a pm on an unrelated matter
I have started a new campaign, it allows me to target multiple languages within one country. I have selected two. I've created a keyword, and assigned two text-ads (each of a different language) to this keyword.
Where do I set one text ad as Language A, and the other as Language B?
Adwords Editor warns me when I create a new keyword targeted campaign when I target the same keyword 3 times, but with a different match type.
Keyword > Broad
Keyword > Phrase
Keyword > Exact
Is this a problem - I thought this was a legitimate strategy with keywords? When I copy the keywords from another campaign, they aren't any warnings highlighted.
Thanks, apologies if these aren't real concerns