[adwords.blogspot.com...]
There will be a quality score column in the adwords interface which has been in beta testing for some advertisers to show how Google perceive the quality of a given keyword & ad combination.
Also an update to the quality score algorithm which is concerned with predicting lower quality ads better, dropping rank and increasing the costs on those poor ads and making it easier / less costly to get a new high quality ad into the listings.
We are experiencing the exact same thing. I have been told that there are some technical issues that are being addressed and that the quality update is not supposed to take place until next week. Let's cross our fingers and see how this plays out.
1. From adwords blog: " Later this week, we're releasing an optional Quality Score column that shows the minimum bid"
We know that's done. week of 12-18 i saw this on Feb 15th in my accounts.
2. From adwords blog: "Quality - Next week, we're launching improvements to the Quality Score algorithm that sets minimum bids for keywords"
Google says next week. I think it was reasonble to assume some time on monday of 19th or later. So what are these bids/quality score changes that we see in our accounts today?
Are these min bids/scores are after the reweight or not?
I have a feeling google plays that shady game again.
Any speculations or facts? Anyone?
Like that's ever going to happen. I'd rather pay for TV spots thank you. cheaper lol
I've so had it with Google and Yahoo making changes that only infuriate their customers by causing them needless extra work and anxiety. Not to mention trying to gouge us for every dollar they can to keep their stock at an over inflated high.
I have scores of keywords with 5-10% CTRs and high conversion rates (according to their own conversion stats) going inactive.Why would anything else matter? Doh doh doh
It never fails to amaze me that anyone should believe that the fact of an ad obtaining clicks is evidence of good quality score.
It is evidence of attractive/effective ad text - no more. "Click here for lots of free money" may attract lots of clicks - but wouldn't be a quality experince.
What matters for the QS is what is behind the Ad: what is the quality of the landing page (and the site it is on)? how well does the landing page relate to the ad text? how well does the landing page relate to the subject keyword?
I have suggested that they announce it on the AdWords blog. It would be nice to get confirmation.
So Yahoo, MSN Search etc. what on earth are you waiting for!? Get that trafic to your sites and billions of AdWords dollars will hit your account as a wave too. Get movin'
It never fails to amaze me that anyone should believe that the fact of an ad obtaining clicks is evidence of good quality score.
If you re-read what I posted, these keywords with high CTRs also have relatively high conversion rates, according to Google's own conversion tracking.
This is "proof", more than anything else, that the landing page is also of high quality and overall the user is finding exactly what they want, otherwise they wouldn't be converting.
I was just pointing out that everything is as optimized as I know how - high CTR (which generally means the keyword and ad are well-matched and relevant), as well as high conversion rates at my site on these keywords.
Like I said ... doh doh doh.
[work from home]
[work at home]
Both have CTRs close to 10%, and high conversions at our site. Same ad, same landing page.
One has a QS of Great and a min bid of $0.03. The other has a QS of Poor with a min bid of $1.00.
Can anyone explain how this is possible, aside from their QS system being "broken"? What can I possible do to correct this? The ad and landing page couldn't be more targeted.
[edited by: limitup at 5:20 pm (utc) on Feb. 16, 2007]
[edited by: RockSolidWes at 5:20 pm (utc) on Feb. 16, 2007]
think the 'technical issue' may be that they unloaded the QS algorithm update update early (this week, NOT next week). If they 'fix' it (undo the change), we may have just got a preview of what is to come next week (or what would have happened next week if they don't 'fix' it). Any thoughts to that theory?
I doubt it. I haven't seen google rolling back QS update. But if they do it will make my day. I will do a lot of testing with my pages/ads next week that scored "poor" today.
Thanks Google for cutting $73,000/year out of our budget. There's no way that we'll pay $10/click. I just can't figure out why you don't want our or anyone else's money from these keywords...you are a business after all.
If you re-read what I posted, these keywords with high CTRs also have relatively high conversion rates, according to Google's own conversion tracking.This is "proof", more than anything else, that the landing page is also of high quality and overall the user is finding exactly what they want, otherwise they wouldn't be converting.
Not proof and not even evidence.
What do you mean by conversion? What does Google mean? are they the same? Your "Ad" converts when you get a click on it, but this has nothing to do with QS. Your landing page may "convert" in a variety of ways - and I don't believe that Google has any sound means of determining what these are (but they do have models that "guess").
For the sake of argument, let's say that a conversion from your landing page is a click on a link (e.g. a sponsored link or a link to a sales page). Now the fact that your landing page is obtaining clicks/conversions only indicated that visitors to it click on something - it doesn't mean it is a "quality experience" for them. Imagine a landing page with nothing on it except a single sponsored link that relates to the original keyword the user searched on. This would obtain a high click through rate, but nevertheless would be a very low quality page.
I can't think of any way to improve my keywords or ads, so for those that are now Poor I was going to try tweaking the landing pages. But I'm wondering how long I should wait before deciding if it helps with the QS or not?
Let us see if that helps my quality score which I stuffed into my million-click frig.
MikeKay, I am seeing the same type of behavior but the other way around. For example:
"atypeof widget" QS: Great, min bid $0.03
"atypeof widgets" QS: Poor, min bid $1.00
FYI, the singular & plural in this example had historically similar CTRs and conversion rates
No question, something strange is afoot
"atypeof widget" QS: Great, min bid $0.03
"atypeof widgets" QS: Poor, min bid $1.00
I see the same thing
Mine are
“blue round widget” great .04
“blue round widgets” poor $10
My landing page has one “blue round widget" for sale, but user can buy ten if they want.
And my adwords ad says “blue round widgets” in the title.
Makes a lot of sence doesn't it?
What do you mean by conversion? What does Google mean? are they the same?
Ugh yeah. A conversion in this particular case is the user signing up for something that they just searched for, or making a purchase. And Google knows these numbers because I let their conversion tracking system track my conversions.
If someone searches for something, clicks my ad, and then fills out a form or makes a purchase, what more is there?
My landing page has one “blue round widget" for sale, but user can buy ten if they want.
And my adwords ad says “blue round widgets” in the title.
Makes a lot of sence doesn't it?
I've seen several comments like this in this thread.
I hope they aren't comming with a sort of "over-optimization" penality :(
"blue widget" Great £0.01
[blue widget] Poor £0.50
"blue widgets" Poor £0.50
[blue widgets] Great £0.01
If this isnt a technical issue then they've really thought that one through haven't they!
-widget=min bid of .04
-widgets=min bid of $10
How did Google know that if someone buys one of my products they only get one widget?
I have some keywords that have gone inactive today, but if I search Google, my ads are still showing!
Same here. What's going on?
I also have ads with 5-10%CTR that are going inactive. Every-time I refresh my page another percentage goes inactive.
