[adwords.blogspot.com...]
There will be a quality score column in the adwords interface which has been in beta testing for some advertisers to show how Google perceive the quality of a given keyword & ad combination.
Also an update to the quality score algorithm which is concerned with predicting lower quality ads better, dropping rank and increasing the costs on those poor ads and making it easier / less costly to get a new high quality ad into the listings.
However I do see a few Long tails being marked as 'Poor' whcih is unfortunate.
You will see the quality column only when you click on the KEYWORDS tab under each AdGroup.
Sucks/Poor/Great/Fantabulous ratings is not that useful but the minimum bid value displayed for each activated keyword is good news!
I see people here saying that the landing page is not involved at all in the QS scoring but is in the minimum bid scoring.
I don't really understand this, can someone confirm that is how it works.
Weird things are going on however: a keyword combination for which I'm ranking in the top 10 of organic results has also been deactivated ($8,00 bid). It's quite relevant for the destination url (which is the same as that in the organic results) in my opinion, so I'll have to figure that one out. It's a highly seasonal term, maybe that's got something to do with it.
It's a highly seasonal term, maybe that's got something to do with it.
Seasonal terms may hold the key to establishing if Google is aiming for keywords that show poor history over a period less than 12 months, please keep us posted if you have seasonal keyword observations.
It's quite relevant for the destination url (which is the same as that in the organic results) in my opinion, so I'll have to figure that one out.
It's not about relevancy, it's about opportunity cost. If you're running a high CTR ad somewhere down low in bid position, you're stealing clicks from less effective, but higher bidding advertisers. You might be costing Google revenue. You must be destroyed.
I am seeing long tail terms optimized in the 3+ positions being deactivated....just like I saw back in April.
I've got keywords marked as 'Great' and the little spy glass tells me the quality score is low and therefore this keyword isn't showing.
I also have keywords marked as 'great' where one of the three keywords doesn't appear in the ad text.
I've already tried to add new groups and I'm being asked to increase the bid I would expect to make by 40%, despite the fact that the ad itself AND the landing page are highly optimized for the key phrase. Justify that G please?!
This makes entering into new markets much more difficult. All this will do is eat into advertisers profits and make Google fat.
Thanks...
Many relevant keywords are again going to USD 10
Google seems unable to make up its mind as to what is 'Quality'.
Over two months, I reworked many things to reach present CPC levels and now many important keywords are going back to inactive.
What I cannot understand is, if QS is updated regularly, why the heck, do we get these bombs every 2 months?
Most campaigns are still active but a few are hit. :-(
When you've got a lot of segmentation (which they say is key to quality), it's a pain to search through every ad group looking for your "Poor" keywords that you need to work on, for example.
Does the little spy glass and the new QS indicator measure two different things when the spy glass references 'quality score'?
very greedy and unnecessary move by Google.
I'm not excusing Google, I just think understanding their situation sheds light on their motives (and helps predict their behavior). Frankly, the whole 'user experience' explanation never sat right with me given the urgency of Google's situation. And certainly, the data from my own account never supported the 'user experience' explanation either.
What I find strange is the singular version of the keyword is going inactive while the plural version of the keyword remains strong. The ad and landing page is about widgets, the page shows 25 different widget selections. The keyword widget is going inactive while the keyword widgets stays strong. Something is not right and I'm going to wait this one out. These ads have been pretty stable over the years until today when the singular version of the keywords went inactive.
Once I got into it, I did find some POOR keywords, but a lot of them were ones I would normally expect to be poor, as they were misspellings or only marginally related terms that don't necessarily appear on the landing page(s). I don't really have a problem with that - none of them are so important that I can't delete them if the minimum bid goes beyond my threshold of pain.
In some cases where I found a POOR QS, I checked the landing page and found that it was not pointing to the best page for that product (always a hazard when my clients change their product urls around and don't remember to tell me). Since previously I had NO way of knowing when this was the problem, and for several clients I have 700 to 1100 products with multiple keywords per product, I'm actually kind of glad that they did go POOR, because now I can scan the list quickly and see which landing pages I need to check.
I did have one keyword marked inactive that said the quality score was 'ok', which is kind of weird, but so far there's only the one.
Have we heard anything about how often this score is calculated or re-calculated? For example, if I fix the landing page issue, I would hope that at some point the QS would go back up, or at least that someone or something would come and take another look.
Does the little spy glass and the new QS indicator measure two different things when the spy glass references 'quality score'?
I think they both measure the same thing with respect to "quality Score"(although the spy glass gives additional "information").
Clicking through from the spy glass I see this (my emphasis)
Each keyword is given a Quality Score based on your keyword's relevance, ad text and landing page.
I believe that the landing page carries more weight, but possibly it is the landing page and the ad text in combination.
the tool that lets you search for keywords doesn't yet have criteria for finding keywords based on the quality score of "Great", "Ok" and "Poor".
This is a good point - I haven't checked the reports yet to see if you can use QS as a criteria there - currently I have it set to email me a report every morning containing any or all inactives across all my accounts. Would be great to add poor QS to those.
But these inactive keywords are still showing up for searches.
Same here. They're in the ad title, title tag of landing page and occur several times in the body text. No problem whatsoever for several years, but they went to minimum bids of 4.00 and 8.00. But they still show up when searching for them...
I have scores of keywords with 5-10% CTRs and high conversion rates (according to their own conversion stats) going inactive.
Why would anything else matter? Doh doh doh
Not so bad overall, but my #1 keyword has changed to Poor and it says I have to increase the bid. Fortunately only to $1 which isn't much more than it's at now. I just don't understand.
This keyword has a 7.81% CTR over 45,000 impressions. The title of the ad exactly matches the keyword. The landing page is incredibly relevant. This keyword has a relatively high conversion ratio and is being tracked by G as well. What more do I need to do?
[edited by: limitup at 3:45 pm (utc) on Feb. 16, 2007]
They're in the ad title, title tag of landing page and occur several times in the body text. No problem whatsoever for several years, but they went to minimum bids of 4.00 and 8.00. But they still show up when searching for them
I can't help but wonder if Google is low on inventory (at least in some verticals) and although they would like you to raise the minimum bid it may not be an absolute requirement.
JAG
Now $10 bids .. this is ridiculous.
