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There will be a quality score column in the adwords interface which has been in beta testing for some advertisers to show how Google perceive the quality of a given keyword & ad combination.
Also an update to the quality score algorithm which is concerned with predicting lower quality ads better, dropping rank and increasing the costs on those poor ads and making it easier / less costly to get a new high quality ad into the listings.
The quality score view has been in beta for a while and Google has collected feedback on this one.
Many people should see the view feature enabled in their accounts tonight.
I guess tonight/tomorrow we'll see how useful the 'quality score' view really is.
joined:Oct 11, 2005
The more easy google can make it for people to have quality ads and make advertising easy for everyone...and be more about bidding...the higher their return and the less use there is for SEM.
Can someone tell me why they think this will make Google money?
Didn't you answer your own question?
The reason I ask is, I think the QS updates in the past - which inactivated many of these same keywords that are supposedly going to get reactivated - *were* materially positive to Google's revenues in that they forced more of G's paid clicks to higher-value ads.
The customize columns is not uniform in my account they must still be working on it. One shows "show QS" and another says "show CPM"
(btw, I sure wish that when you customize the display you could set the entire account to that display, and have it REMEMBER the customization between logins)
Amen! Now, why exactly was it designed so it required this?
Kind of like getting a fun, new toy - until you realize you need to wind it up every 90 seconds in order to play with it.
Is it fair to say that the QS ratings we see right now with the new column are representative of what they will be after the QS update next week?
It seems to me that it would make no sense to show everyone this feature this week and then change all the ratings next week.
Is it a correct assumption that the difference is that next week the "increase minimum bids" thing will actually take effect, i.e. your ad may show today even though you're below the min bid, but next week your ad will stop showing with that min bid enforced?
Fortunately, 90% of my keywords have an OK or Great rating, I'm hoping that doesn't change next week....
"To help advertisers prepare for the changes, Google is adding a new quality score column to the advertiser's AdWords account interface. Beginning Thursday, advertisers will be allowed to activate the new column on their accounts, and begin making plans for the new algorithm."
If what's there now is irrelevant, how is this supposed to help us "prepare for the changes"/"begin making plans for the new algorithm."?
Sure they'll update the minimum bid amounts at least daily given the fluid nature of the auction system, but the overall QS rating we got today should be somewhat predictive the way I read the article.
I don't think anyone outside of Google can say definitively, which is why the reply was addressed to the AWA.
My money is on keywords that have been active for some time with few/no impressions being the target. Google have said they will be more lenient to start off with (when they have no keyword history), but then be more aggressive when they have data.
This all adds up to changes being made next week that aim to get rid of keywords that are 'clogging up the system'. I expect them to use a fairly long time period (6 months to a year of data) and then pull the trigger, this means lots of changes immediately then a steady flow of de-activations. If this turns out to be correct, this will outrage some that rely on massive keyword lists but I think there has to be a point where Google can say they've given a keyword enough of a chance. It is possible to manage huge keyword lists in a way that uses them sensibly ;)
I can't see how we can complain if this is to be the change. It's better than Google reducing the default keyword allocation from 50K to say 5K.
I'm pretty sure I know what's going on here: the 'quality column' option should be there for all advertisers by now - but it's worth mentioning that it won't show up for content only campaigns since the min bid only applies on search.
According to my understanding, a keyword can have a high quality score AND a high min bid.
The min bid includes the landing page.
The keyword quality score does not.
Is the quality score being shown more related to your min bid compared to others with the same keyword? Or is it a range of your keyword's quality score regardless of the landing page? Or is it just based upon your min bid range?
For eg, for the keywords "widget A", my ad talked about a review for "widget A" & nothing else.
How can my ad quality be poor? Ok, I know landing pages don't count when it comes to quality score. So how on earth can I improve my QS?