Forum Moderators: martinibuster
How much did you earn through Adsense in the last 12 months?
If you make $300/month, then you would be motivated to spend several weekends a month on your site. If you make $2000/month, then you might spend all your spare time on it
The reverse may be true: Spend all your spare time on creating good content/building links and you may end up making $2000/month. Or more. And it will reduce your reliance on SERPs.
Awesome.... but could do better..."
you could do better look here>>>
3 sites about 1000 pages all together,average 200.000 impressions per month.Average earnings 100-120$ a day
An advertiser can now target what kind of sites and only show his ads on those sites. This will be good for vertical markets but bad for general audience markets. If you have a blog or forum I think you can forget anything but $.03 cent ads in the future. Maybe I am wrong but don't think so.
With this there will now be cpm advertising as well. Again great for the target market sites of high payors but no so good for many.
I think the measure - counter measure just moved up a notch. All the high paying kwywords on your site won't help in future as you will never get the ads. I tried to find the details on adwords but couldn't find anything. I guess it isn't there yet.
Not trying to be doom and gloom but am 100% sure there will be winners and losers. It is a natural part of the evolution of the technology.
I have forums and a medical software site. The forums will lose but the medical site could go up.
I hope this post is considered appropriate for the thread becuase it will impact the future revenue quite a bit.
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The following are the details I received from google:
Site targeting: focusing on the audience
The keyword-targeted ads that you're used to seeing on your pages will now be joined by a new type of site-targeted advertisement. Site-targeted ads allow advertisers to select the specific sites they feel are most appropriate to their campaign, and to run their ads only on those sites.
We believe that advertisers will leverage both our traditional keyword-targeted advertising which runs across the entire AdSense network, and our new site-targeted advertising, bringing more ad dollars to publishers.
CPM bidding: a new way to generate revenue
With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you'll earn revenue each time a CPM ad is displayed on your site.
For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages.
intheweeds, i agree with you. Most publishers will lose revenue from this CPM model.
I hope yahoo will come to our rescue.
My guess is the others will follow suit. Advertisers will demand the same functionality or will pay less.
By providing the choice of where to advertise, I think Google is able to shift the liability of click fraud to the advertiser. "You chose where to place the ads, don't blame us if you made a bad choice. Go sue them not us!" kind of thing. That sounds like a smart legal move to me.
I'm not sure if this is a blessing for publishers or a curse. Will this new feature slowly replace the per-pay-click module as we know it will it just be an add-on that will obviously appeal to advertisers a lot more than the ppc method which is so prone to click fraud.
I hope this means more money for publishers and not a way to weed out the little guy, i.e., if your site isn't producing 1000 CPM over a period of time, you're out of the program or the advertiser just dumps you from his inventory of publishers. If this catches on, the other ppc modules will be out of business or have to catch up.
What do you think? Did you get the google email today?
If Google has determined that the little sites are more trouble than they are worth, this is a sure way to dump them all out of the system and saving face. "Hey, our advertisers don't like your site, sorry. But you can display our $.03 ads if you'd like." type of idea.
Sounds to me like the little guy is history.
I wouldn't be surprised if scraper sites end up in the CPM category but Google should be able to cut down on fraught.
Yes I got the e-mail today. I also had a look at hxxp://services.google.com/ads_inquiry/sitetarget?hl=en to view what they had to show on the subject. I agree that long term there will be a thin out of publishers. Google will migrate to the new plan and as you said begin to trim from the bottom. If you don't have x thousand views they will cancel you out. There will be some consolidators that maybe group people together to get enough views.
Google needs to focus on the big hitters, both advertisers and publishers. They can't worry (nor want to know) the small guys. A big publisher won't perform fraud becuase it isn't worth it. Too much at risk. A small guy isn't worth monitoring to google. It would cost more to monitor it than they pay.
I think you may end up with two schemes. The low entry entry level and the high end. Gone is the classless society of publishers.
Google has some smart people and I see a lot of what they worked up is pretty good. Can you tsunami?
A couple of weaknesses I can spot already is where an advertiser can advertise cheaper through google that with the site direct or vice versa. If a site sees an advertiser he might go to them direct to cut out the middle man. Likewise if a site had their own advertising application why would someone pay the site when they can get it through google cheaper for the same audience.
Google also announced some new media (larger full banners, not text ads) which is geared to larger more established advertisers and campaigns.
Google also allows you to select keyowords and they will then show you sites that match the keywords. Do you think the smaller sites will show in that list? I wouldn't take bets on it.
If I were an advertiser I would do both. I would have a campaign where I spend the larger dollars on my target market but I also might throw some crumbs to the wind (at a very, vey, very low cpc) to see what it would catch as well. So the advertisers alone will prevent the smaller sites or even big sites with generic content from getting a large cpc.
This is why the blogs and forums will take the biggest hit in my opinion. They won't be classified as a vertical market. It will kill a lot of the free sites becuase it won't even pay their expenses anymore.
Sorry if my post is hijacking the tread. I think I caused things to get off topic. I didn't mean to do that.....
That is not cpm or cpc but both for an ad. A cpm rate with a cpc also. At least that is how I read it.
weeds.
Now that they know what the bugs are, the little guy means nothing in the scheme of things. Scrapers, blogs, low volume sites, all will end up in the round file. The great Weeding Out is about to happen?
I see this as an opportunity for small, growing competition to jump in and deal with what Google leaves behind in the dust.
That's what happens when internet users give a company that much (well-deserved) power. I am interesting in learning what MSN and Yahoo have got in store.
I got suspicous something was going to happen when Google said people could disclose what they make. I always thought that it would be bad publicity as no advertiser wants to know that some guy is making $20,000 a month with AdSense. Do they care? Sure they do. When you add click fraud to the equation, all of a sudden advertisers start to get weary. When people start bragging that they are "making a living" off adsense, advertisers worry. They get the impression that their money is going to waste or to support a class of internet entrepreneurs. What kind of advertisers worry about this? The ones who aren't gettting the best ROI. They have to find a reason for failure. Anything but their sucky product(s).
Google's new move will overcome a lot of objections for medium to big size advertisers.
The small guy's head will be spinning so fast he won't know what hit him. Yet, I wonder what would be left behind in volume if all the little guys went somewhere else for additional revenue and dumped adsense and adwords altogether.
These are assumptions though. Google has given no indication that the little guy will be sacrificed to the Gods. But it is a possibility and a lesson learned: don't put all your eggs in one basket. Fear Google, live and prosper.
i just have to work on my content to make sure the advertisers want to be shown on it...
Not to mention all the 302/hijackings that's been going on. I had a site go from $1,400 a month down to $70 with no obvious drop of pages or ranking. 3 months later I am still puzzled as to what happened. No idea.
No banning, no indexing change. My guess is page rank drop but I still show the same PR. I have run into a lot of people with the same experience. 90%-95% drop in revenues, CTRs and Impressions.
Thant's great if they can find you. Most advertisers will stick with the sites google lists on it content list. If you aren't in the list content may not help.
Advertisers will stay where google says it's ok or recommends. Most won't travel outside that comfort zone.
The larger adwords campaigns are run by marketing people not techos. They will not take the time to search for sites on their own. They also won't bet their job on taking a risk of a non listed google site. No offense they just play it safe and professional.
There will be some people who will search out a bargain but they won't be willing to pay as much hence the reason they are looking at other sites.
It will turn the dial way up on the sites for high CTR's. It is what people will look for. An advertiser is looking for one thing - ROI. One site might have better content and another might have a higher ctr. The good money is on the higher CTR. It delivers the clicks. You don't want you ad shown a thousand times, you want it clicked a thousand times.
weeds
I am not sure that the advertisers will "know" the names of the sites they will advertise on...through (adwords?) i think they will just have designations for the sites.
All in all, I think this spells the end of adsense heaven for the little guy. End of story. There are thousands and thosuands of high PR, high volume sites for Google to thrive on without having to deal with the rest of the sites who are trying to make it to the top. The Internet has become a winner takes it all place as far as search engines are concerned.
Personally, I get sick and tired of page rank and all the games to get traffic. I spend a lot of time focusing on original stuff to sell that's not regorgitated by internet gurus or to entice the competition or prospects to bypass my affiliate links and stuff that doesn't need a top ranking on google to be found. The next billionaire will the one who comes up with a way to bypass search engines altogether if such thing is even possible. Running your business around the major search engines is a headache even when you know what you're doing. ONe day your PR7, the next your PR3 then some idiot hijacks your pages...tired of it...
I have 6 sites running AdSense - all in completely different industries (but all selling products). I've been using AdSense on the sites since Aug. 2004 and have seen a steady rise in monthly income, from a few hundred to about $3200/month now.
I think diversity is the key, if you have time to build lots of sites and add quality content regularly. I throw up some affiliate links to bring in other income, but my primary source of revenue on all sites has been AdSense.
I can't imagine only having one or two sites and expecting to make a consistent income from AdSense, though. Perhaps if you have an established commercial site in a high-paying industry and lots of traffic. Otherwise, it's a huge gamble to rely on anything consistent. My strategy is to keep adding new sites and content pages steadily. The tortoise wins the long-term race in this biz, imho.
I don't mean to "stir the pot" in this thread, but there seems to be a lot of gloom and doom reverberating across the Adsense'osphere since yesterday's announcement.
Folks, this is the time to be creative and see all the new opportunities that will make themselves available over the coming months. Now is the time to start testing new strategies for implimenting the new changes into your sites. I know I am...
I just registered a new domain and am looking into a dedicated server for a new project - a content/community portal of sorts. Think Wikipedia/About.com meets a community of industry and niche specific forums/blogs.
No small task, but it's happening right now. Been thinking of doing something like this for over a year and felt that now is the time.
The only way to get massive results is to take massive action. I'm not about to sit around and watch my Adsense income go down the tubes and try and pick up the pieces later.
The Adsense sites I have right now will continue to bring in an income, but more importantly, they're now a research project. I'll monitor stats and income fluctuations, determine what's working and what's not and apply the positives to the bigger site.
That's just for Adsense for content revenue. As soon as the site gets enough consistent traffic I'll apply for their customized Adsense for search solution as well.
Also, there are dozens of other ways of monetizing page impressions and content. Amazon, CJ, Adbrite, etc., etc.
Ahhh. World domination will be sweet LOL
Kokaroach
P. S. Don't let the light-hearted attidude fool you. This is a massive project and will be carefully planned. Nothing whimsical here...
Who knew Google could replace a 6 digit income?
Gotta love it.
Do you think an advertiser will just say "sure just put my ads just anywhere when he has a choce to target the sites? If you spend $10,000 plus a month would you?I don't think so.
Used to your content did all the talking. Times have just changed.
Go figure.
...if even half of these Adsense forum prophecies come to fruition, Google will be a $30 billion company*.
* Google is currently a $60 billion company and highly unlikely to shoot itself in the foot with the only real way it can monetize its service.
The tortoise wins the long-term race in this biz, imho.
totally agree - we joined 1 month after adsense launch and have seen steady income and just recently some good growth due to content updates.
it's a matter of longevity... build quality AND quantity and AdSense will be good to you.
half way to 6 figure income and all looks good... the only prob with relying on adsense to pay the rent is the constant anxiety... of having to ramp up the web design business again should adsense turn for the worse!
thanks
This is pretty cool, getting paid for doing pretty much nothing! I love it.
That didn't take long did it? Everyone wants the upscale audience. Haven't decided if I want to suppress the url or not.
Has anyone else noticed anything differnt in their adsense ads today?
weeds.
Weeds.
$120 in 3 weeks (ads on several sites, some sites have ads on almost every page).
