AdSense Earnings and Observations - February 2024

[allhearts]

Thank god January is over with, just horrible.

What does February hold? We will soon see.

[edited by: not2easy at 5:39 am (utc) on Feb 1, 2024]
[edit reason] New month [/edit]

[allhearts]

@MMedi26,

it's really bad for me as well, there are many of us on the same boat, hang in there.

[Atheeb]

I think we should wait till February passes, and hope that next month will be better.

[gatormark]

Down 15% from February 2023.

[guarriman3]

Starting on Feb 1, 95% of my impressions are now CPM and just 5% CPC.

However, the RPM of the CPM is much lower than from CPC, and the earnings are the lowest of my history.

Down 20% from February 2023.

[ne0h]

Down 49% from Feb 2023. Started updating resume for actual jobs.

[allhearts]

I'm down 48% from February 2023, and that was a bad month comparing to Feb 2022.

This just keeps on getting worse.

[MMedi26]

Woke up to $5 and the lowest RPM in a long time. The devil works hard.

[MMedi26]

I think the most unluckiest thing though is Facebook accepting me into the bonus program but now has the money on a hold.

[CommandDork]

I've begun to see a slight uptick in a couple of different industries in terms of earning this week - probably explained by school being fully in session now and weather improving earlier this winter in places. At least one good sign this month - it's not much but a good sign nonetheless.

Hope the new CPM model doesn't revert to the old way of doing clawback, though, where up to 25% of earnings could disappear in the audit; the new model as of last year has been much nicer to me.

[Sissi]

This is a phase of deployment we can only make a judjment when the roll out is completed .
I was -60 % against Jan 23 now + 10% against Feb 23 (Jan and Feb 23 were equal).

Again some industries have doubled and tripled even and some have halfen

[MMedi26]

I’m up too in % compared to Feb 2023 but the recent days is what scares me. I’m only up because January and the beginning of February, my CPM and CPC was still 50/50. Now that CPM is 100%, I see a huge difference.

[Breathofair33]

Just want Google to switch to cpm at last so i can start rebuilding

[MMedi26]

Thought it was basically switched already. CPC only makes up like 3% for me.

[allhearts]

Don't think CPC Bids are going away, before the majority used to be CPC then CPM etc, now it's reversed, CPM, CPC etc... but it's still part of the equasion.

[CommandDork]

I'm seeing CPC at 6% here. It comes back every few days or so but never more than that.

[MMedi26]

I’m never going to get use to this new set up. A high RPM but barely any revenue? That’s so weird.

[MMedi26]

I wish nothing but the worse for whichever human implemented this lol.

[allhearts]

@MMedi26,

It is getting worse each day for me, but the person who implemented this was just doing his/her job, do I like it, no, but it is what it is.

[edited by: allhearts at 2:52 am (utc) on Feb 16, 2024]

[MMedi26]

@allhearts sorry to hear that but my comment was more of a joke because whoever did it did a terrible job

[allhearts]

Sorry. I too am frustrated with what’s going on trust me, it is getting to the point of no return, but let’s get through February and hope for better things starting next month.

[Sissi]

Can only confirm February best month since September 23 with RPM at 22 levels

[allhearts]

Glad to hear @Sissi,

RPM is rock bottom here today.

[MMedi26]

It seems like the RPM doesn’t even matter much anymore. I had a higher RPM yesterday and started the day off with the same amount I have today with a lower RPM.

[Sissi]

Interesting to see that in EU countries the recent change of Adsense have split publishers in happy and unhappy.
This must have a reason, traffic quality, industries?

[MMedi26]

Today numbers: 9k views, 200 clicks, $4 RPM, .20 cpc, 2.22 ctr and I only made $37 from these numbers. CPM seems like the death of Adsense.

[Sissi]

Just a rebirth and we need to adapt.
I m thankful for every Euro I make and I ve made the last 18 years.
I was pessimistic in December and January but knew that Adense was preparing a new win-win model . Since Feb 1 things are now at a new level.
And the new possibilities that are given via SEO are good opportunities .
For me the glass is half full

[Sissi]

Has anyone tried the new In-Page ads with fine-tune controls

[Milanex]

@Sissi

Yes, I tried it. But it had completely destroyed my design. I deactivated it again and no longer work with automatic in-page ads.

[Sissi]

Interesting Thanks

[MMedi26]

My Facebook earnings seems to be good again at least. Actually making more with bonus and reels than I make with Adsense every month,