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July 2015 AdSense Earnings and Observations

     
10:16 am on Jul 1, 2015 (gmt 0)

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The start of the summer holiday season for many often with huge ups and downs in traffic.
11:26 pm on July 20, 2015 (gmt 0)

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SadSense
9:05 am on July 21, 2015 (gmt 0)

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Never seen AS stats malfunctioning.

Pageviews and clicks were not updated for the last hours of the Jul 20 Google Day. Then they added some ridiculously low numbers to Jul 20 pageviews and some to the earnings. Missing pageviews for that day for various sites in my account - this is for sure. And might be missing clicks, as well. CPM for Jul 20 is in the lowest 5% for 2015.

2 hours passed now in Google's Jul 21 - not a single pageview reported, earnings looks like updating.
10:19 am on July 21, 2015 (gmt 0)

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2 hours passed now in Google's Jul 21 - not a single pageview reported, earnings looks like updating.


I've got a "data delayed" message in my report tab and my RPM is jumping around like crazy. The last two days were horrific (worst ever RPM values) so great if this is some sort of technical problem they are sorting out.
7:58 pm on July 21, 2015 (gmt 0)

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I had that message this morning as well but it disappeared probably around 11am. Something is still way off for me...CTR and RPM down around 40%. Looks like it started last night. Could be some other sort of update going on - I also just received a notification in my adsense account to opt in to the new admin layout.
10:56 pm on July 21, 2015 (gmt 0)

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My RPM is about 50% of what it was two months ago. I keep thinking it'll stop, but my RPM just keeps falling more and more every week.

I've only been on these forums for a few months, so I have a question for those of you who have been around for longer: Have the monthly AdSense topics always been full of people whose income is dropping, or is this a new phenomenon? I assume many of us are here because of our falling revenue, so I'm afraid these topics just feed confirmation bias.
11:06 pm on July 21, 2015 (gmt 0)

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Although overall, I'm like 1/3 of what I used to make a while back, I'm really juiced at some mobile earnings lately. I can't imagine running my sites without monetizing that traffic. It's hit and miss, but some days I check and my eyes bulge. It's not every day, but it's just that sometimes it can really blow my mind. Keeping in mind of course that the overall joy is stunted because I would LOL a couple years ago at this very post I'm making. I like to think that my costs are going down, I'm spending less time on time wasters, so in a way it might work out a bit more reasonably than I give it credit.
12:48 am on July 22, 2015 (gmt 0)

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Lowest US EPC and RPM since 2007. Is there no discussion on the Adwords side that clicks for advertisers are dirt cheap these days? With 68k ads running in some accounts I can't image there is no competition on the adwords side.
1:18 am on July 22, 2015 (gmt 0)

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This is on path to be my highest July in my 11 year run with Adsense, but far lower than the last few months. I got spoiled with three straight months of decent five figure adsense payments. But during my run with them, June- August and January-February are traditionally slower than the hot periods (at least for me) of March-May and September-December.
2:05 am on July 22, 2015 (gmt 0)

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This might have something to do with Adsense earnings

"While more people clicked on its ads in the second quarter than last year, businesses still shied away from spending. The amount of money advertisers paid for clicks dipped 11% -- the ninth consecutive quarter of negative growth."

Google second quarter "Overall the company made $3.9 billion in profits"

So it doesn't seem to be affecting the big G just publishers.
2:14 am on July 22, 2015 (gmt 0)

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I'm seeing accounts falling from 16k/month to 6k/month these days with the same quality traffic as before, all because of EPC. Something is fishy. Is there a world crisis? I don't think so.

It could be the case Adwords customers are moving away from Google. This is what I'm seeing right now on the Adsense side.
2:19 am on July 22, 2015 (gmt 0)

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Google needs to seriously clean up house. But they are not doing so. All kinds of transgressions are going on, and this lowers trust in the network for advertisers. Their reaction - get stricter on adclicks.

Fail.
7:27 am on July 22, 2015 (gmt 0)

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The clicks have been cut over a half compared with same period last year.
9:46 am on July 22, 2015 (gmt 0)

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Wow, for the first time ever, in 12 years, my main B2B .in site out-earned all my other sites with multiple $1.50+ clicks!

BTW, it was AdSense's 12th birthday on June 18th which probably also explains its new logo announced on June 18th 2015.
2:36 pm on July 22, 2015 (gmt 0)

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Things have bounced back a bit today. CTR and EPC both up leading to a nice bump in RPM, but still not where I was weeks ago. One change I made that seemed to have a negative impact was changing one of my ad units to text ads only. Based on the data, the CTR and overall RPM of text ads only for this particular unit was way higher so it made logical sense that switching to text only would give me a considerable bump. However, that's the one change I can track that I made that sent both EPC and CTR down, not sure how. Anyone else experience this?
4:01 pm on July 22, 2015 (gmt 0)

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I got my 8 years in Adsense achievement. Odd isn't it? When you work at something longer, you should have increased something. Piano? After 8 years, I bet I'm way better. Many things, after 8 years, things should be better than say, year 3. However, I'm at about year 3 earnings for the most part. Maybe year 4 perhaps? One site is doing decently, but the ones I've worked on over those years? A joke. So really the case in point is that for the most part, the work put into building a site for me at least, has proven a waste of time. The business model was a failure, clearly. I'm smarter for that after this time, however it doesn't take the sting away. I could say wow, 8 years and I didn't learn what to do, I learned what not to do. Make sense? Depending on one source for income (and traffic) and having trust in that source, was an idiotic oversight. Of course I wasted a lot of money that I made and I don't blame anyone other than myself for that. Wiser now, but making far less in year 8 than year 4.

Earning wise, for one site of mine, it was a real whopper. One site destroying a handful of others in terms of earnings.
4:35 pm on July 22, 2015 (gmt 0)

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>>SadSense<<
Pretty funny, never heard that one before.
Got me thinking:

BadSense - Continuing on with Adsense after RPM has fallen through the floor.
MadSense - The psychological trauma of participating in the Adsense program.
TadSense - What evidently we're all making now compared to a few years ago.
4:46 pm on July 22, 2015 (gmt 0)

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Nice. I enjoyed your TadSense the most. Very creative!
6:53 pm on July 22, 2015 (gmt 0)

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NonSense - Google Mobile CPC
8:40 am on July 23, 2015 (gmt 0)

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8 years and I didn't learn what to do


Great post! I feel exactly the same. I'm a programmer and improve constantly. I feel I should be able to do the same with Adsense, but it's just one WTF moment after another and we get absolutely nothing from Google in terms of information, nothing. How are we supposed to improve when we have no idea what game is being played?

I have two employees that need food on the table. We do great stuff, we offer premium inventory for Google customers, millions of pageviews, we allocate the absolute best spots on the website for Adsense. We break no rules. And then I see these creeps deploying scripts that quadruple clicks and Google do nothing about it. #*$! I hate it.
9:14 am on July 23, 2015 (gmt 0)

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Wednesday was an epic fail again with extremely low earnings.

How anout this, desktop earnings were 29.9% v July average with its EPC at 39.3% and was out-earned by mobile even though its EPC was 75% of average.

In other words my desktop EPC was 52.3% of mobile!

This programme is so screwed-up it's unreal.
12:16 pm on July 23, 2015 (gmt 0)

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Earnings for me have increased quite a bit in the last month. I decided to get slightly more aggressive with my AdSense layout and it certainly seems to have made a bit of a difference. June earnings were up on the previous couple of months, July earnings will be quite a bit up on June's earnings so I'm obviously doing the right thing.

I've done some experimentation comparing responsive and non-responsive ads. I'm aware that with some coding, you can embed responsive ads within the text, but they will still change size depending on what size screen you are looking at. I wanted a 300 x 250+ is to remain that size whatever screen people are looking at. It meant I was able to embed the ad within a paragraph of text which seems to do quite well. Using an unresponsive ad of this size means that even though it's non-responsive, it does render perfectly okay even on the smaller mobile phone screens.


I know that a lot of people don't like aggressive advertising, however I feel that it's getting to the stage where in order to make decent money you've got to give the users something to look at and make sure that they see your adverts. I've tried minimising my adverts and it simply doesn't work. Also, you make money from impressions so it makes sense to put adverts where people can see them straightaway. I also use a program that shows me where people are strolling to and which information they are actually looking at for the longest period of time. I've use this information in order to put some adverts in these locations, again it's not a lot of money, but at least you get money from impressions even if people don't click
1:38 pm on July 23, 2015 (gmt 0)

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I've had a major recovery. Previously I had fallen behind on my 'cap'. Of course, yesterday I had a record setting double digit RPM day to make up for it. Today I am also up. Now that I've caught up for this time of month, I expect earnings to plummet again.

Ironside: I wrote and use an algorithm to embed my ads in the middle of my text. works pretty well. I use responsive ads now. Used to use the big 300x250s, but I decided to get with the times.
1:47 pm on July 23, 2015 (gmt 0)

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New experiment. A few days ago I removed a Media.net ad that was adjacent to an AdSense ad. Day 1: CTR for AdSense moved up dramatically. I attribute it to people who do click on ads but didn't have an alternative. Clicks were roughly equal to prior combined clicks for the two ads. Day 2: CTR dropped significantly, but still higher than before. Day 3: It was my normal weekly traffic peek (Sunday) and I did well. Sundays really can't be compared with anything else. Day 4: CTR actually dipped significantly below AdSense average when the two ads were competing. Day 5: CTR back within prior AdSense CTR range again. My interpretation: Google will filter clicks down to the level that they want to allow, even if they are actually receiving the benefit of clicks that another program will pay for. Moral of the story doesn't change: manage the site as though Google doesn't exist.
2:27 pm on July 23, 2015 (gmt 0)

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@eek 2121 would you mind sharing this code that you used to embed a responsive rectangle in with the text?
2:58 pm on July 23, 2015 (gmt 0)

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would you mind sharing this code


The concept is pretty easy. Parse the body text and throw in the Adsense code after e.g. the second paragraph. How you do it depends on the CMS system you're using.
5:23 pm on July 23, 2015 (gmt 0)

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@System addict I'm not quite sure what you mean by parse the body text. However, what I would normally do is have my to div tags surrounding the AdSense code. I normally prepare the code wrapped in the div tags using notepad. I then just copy and paste it before the first word in the paragraph I want the text to be embedded in. However, if you try and do this with a responsive ad, the code does not work. Basically if you are looking at the webpage on a desktop, the responsive ad wants to render itself as a 728 x 90 banner, not a rectangle that is embedded in the text.
5:32 pm on July 23, 2015 (gmt 0)

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Bye AdSense I've started removing units off sites that I can do at a stroke, my sites which have individual coding will have to wait.

Why? US EPC has hit a record low v July average at 15%, that's right my average for the USA has gone from just over 60 cents/click to 9 cents today,

I thought 20 cents last week was bad enough but now I've had enough of these bozos, what's the point in giving away advertising for almost free?
5:50 pm on July 23, 2015 (gmt 0)

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@Ironside If you're pasting a div inside a paragraph, that might be the reason it doesn't work on mobile. It's invalid HTML at that point and you'll get inconsistent results from browser to browser. Try putting your paragraph inside the div (after the adsense code) and it should work.

There are a lot of ways to accomplish this. One thing about putting the code inside an article is that you have to remember how many ads are on the page where the article is appearing. If you want to change your approach down the road, you have to go back through all the articles you've posted and make the change.

I'd probably use jQuery or server-side code to inject the article where you want it. Also, someone else might want to chime in on the subject of embedding ads into written content. I don't do this personally but my impression is that it's frowned upon these days.
6:03 pm on July 23, 2015 (gmt 0)

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@Web centric if you think about it, a rectangular AdSense unit would have to be pretty tiny in order for it to be embedded in a paragraph when being viewed on a mobile phone. The only time I want the AdSense rectangular units to be embedded is when people are looking at the website on a big enough screen. At the moment, my non-responsive 300 x 250 units work great. They work as I want them to on a desktop, but if you look at them on a mobile they actually relocate in between paragraphs. So really, it's not the mobile that I'm worried about, it's the fact that if I try and use a responsive ad unit, I can't get it to work. When you actually choose which ad you want to use and your account, it says responsive unit, it doesn't mention rectangular, or banner. This is why I don't think it will work whatever you try and do because the responsive unit will resize itself the the space as available. So if it's got a large desktop, it is going to fill that with the largest an available which is a 728 x 90.
6:16 pm on July 23, 2015 (gmt 0)

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Page views and RPMs are improving on my site today. The whole week has shown a lot of improvement.
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