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July 2015 AdSense Earnings and Observations

     
10:16 am on Jul 1, 2015 (gmt 0)

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The start of the summer holiday season for many often with huge ups and downs in traffic.
11:12 am on July 18, 2015 (gmt 0)

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Friday was my worst-ever AdSense day:

PVs 83.1%
Clicks 40%
CTR 47.9%
EPC 76.9%
RPM 36.2%
Earn 30.15%

That's it, I'm leaving it to run until the end of the month and then it's gone, it has reached the point of being pointless, the earnings were 50% of my previous lowest, CTR lowest-ever, clicks lowest-ever, RPM lowest-ever.

WTH is going on?

This is not normal, my CTR for the USA was 13.4%, my next lowest is 4.2X higher, USA clicks at 12.5%, Earn 17.2% ...FUBARD, utterly and completely broken for me.
4:19 pm on July 18, 2015 (gmt 0)

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@RedBar - how do you calculate those values? What's the base?
8:51 pm on July 18, 2015 (gmt 0)

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I do not know that is broken, but between lower traffic from Phantom and incredible low paying ads, the results are terrible.
Today (Saturday), adsense values are lower than 4th of July!

FUBAR !
6:52 am on July 19, 2015 (gmt 0)

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When my GoogleAd RPM crashed in May and June I added a Media.net ad adjacent to my largest earning GoogleAd to see what would happen. After four weeks, the GoogleAd stayed pretty flat on its new, lower RPM. The Media.net ad had an RPM higher than the GoogleAd a couple of days but not enough to write home about. GoogleAd RPMs were usually close to double Media.net, and that is how it has run. So yesterday I did another experiment. I removed the Media.net ad. RPM for the GoogleAd increased significantly. Nowhere close to January-April, and still only a fraction of 2013-2014, but significant all the same. GoogleAd revenue by itself was about 10-15% higher than the combined revenue of GoogleAds plus Media.net. Not huge, but I will see if the RPM holds.
9:03 am on July 19, 2015 (gmt 0)

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This is not normal, my CTR for the USA was 13.4%, my next lowest is 4.2X higher, USA clicks at 12.5%, Earn 17.2% ...FUBARD, utterly and completely broken for me.

Perhaps the "extra click" measure discussed here [webmasterworld.com] applies to your site?
10:34 am on July 19, 2015 (gmt 0)

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What? This programme gets crazier by the day.

Saturday, my second best earnings' day of July:

CTR 94.6%
EPC 217.9%
RPM 206.3%
Earn 191.0%

Multiple $2+ clicks across several sites, 79,7% of earnings from US.

US only metrics:

CTR 130.7%
EPC 178.1%
RPM 230.8%
Earn 287.8%

My daily earnings' graph looks like a profile of the Himalayas, I've never seen such peaks and troughs.

how do you calculate those values? What's the base?


v current July averages
5:50 pm on July 19, 2015 (gmt 0)

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So I have a page that has a high CTR. Always has. Suddenly this week the CTR drops by half, so I think I've been hit with some kind of penalty (maybe the double click thing) just for that page. Comparing Statcounter stats to Analytics (which I trust more than Adsense), sure enough yesterday about half my clicks on that page were discounted. But then today, more clicks than what Statcounters says are clicks are being counted by Analytics. Same for a period earlier this week.

So I think click credits do not happen in real time. I think it takes them longer now to determine if a click should count, and a click from yesterday may not show up in stats until today or even a few days down the road. So today's CTR may not be relevant to today's traffic.
6:17 pm on July 19, 2015 (gmt 0)

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Aren't click dumps not something new? But they are surely much more choosy over what is acceptable as clicks now. And maybe that's the whole problem.
6:39 pm on July 19, 2015 (gmt 0)

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I don't think it's a dump. I think those still happen, but I also think that they spread out clicks more evenly. At least in my case.
11:50 pm on July 19, 2015 (gmt 0)

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Very low RPM today. Media will likely have a higher RPM.

A ton of mobile visitors today and Adsense sucks with mobile. They don't seem to have a clue how to make a decent looking text ad for mobile. Big arrow is like a "don't Click Here" sign
6:17 am on July 20, 2015 (gmt 0)

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Pathetic RPM, as it has been since early this year. Google is actively working to lower RPMs this year, and so today, my RPM is 30% of what it used to be (all the way up till 2015)....And my impressions, and pageviews are all many times what they were. Yet earnings remain the same. I've gone the last few hours with apparently no clicks.

No conspiracy there. Google is the one doing all this.
6:48 am on July 20, 2015 (gmt 0)

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My RPM has fallen around 30% for the month of July. The CPC has almost remain intact (only 2-3% drop) but the low CTR has resulted in most of the drop. I have not changed any ad (position/color/anything else) on the website and my visitors composition has not changed (new/returning users) so ad-blindness may not have caused this drop.

Others, who are reporting lower RPM in July, can please confirm if this is due to CPC or CTR for them?

I can only conclude that relevancy of adsense ads has dropped for my website which is resulting in lower CTR.
7:13 am on July 20, 2015 (gmt 0)

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I can only conclude that relevancy of adsense ads has dropped for my website which is resulting in lower CTR.


I used to think that way too. But I doubt it. The blame lies entirely with Google even if its all about ad relevency (which it is not). They just make it A LOT harder now to justify a click.

Next thing you know, they will eventually force a captcha for the clicker. That will be the day Adsense DIES.

Funny thing is, their revenue keeps on going UP year by year.
8:32 am on July 20, 2015 (gmt 0)

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Others, who are reporting lower RPM in July, can please confirm if this is due to CPC or CTR for them?


Completely random. One day it's CPC, another day it's CTR. It's seems to me that I'm stuck in some sort of income level bracket and Google will adjust one parameter or another just to keep me inside this.
8:34 am on July 20, 2015 (gmt 0)

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Very, Very low CPM and CPC => low quality ads...
8:40 am on July 20, 2015 (gmt 0)

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Very, very bad. Very low CPC, very low CPM everything is LOW. Do you think this low earning its because its summer and holiday?
9:46 am on July 20, 2015 (gmt 0)

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Do you think this low earning its because its summer and holiday?


Nope, I have 24/7/365 realworld international B2B businesses completely detached from Google's shenanigans and they are all doing well.

Without doubt some advertisers are trying it on with low ad bids, and getting away with them, however IMHO the main culprits are ad blindness and non-relevant ads plus in my industry I see far too many amateur, home-made, me too, look-a-like ads.

It also doesn't help that, for many in my retail industry that advertising on Google outside of major cities and conurbations is seen as non-productive since word of mouth and regional experience counts for more ... I am principally referring to European experence here however I do know that many in my industry in the US have similar views.
1:19 pm on July 20, 2015 (gmt 0)

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Hahaha...can one go even lower than zero?

Will Google start charging me for displaying their ads?

Can I be bothered leaving them there for another 11 days?

All these and other questions will be answered in the next episode of "MAdSense"!
1:46 pm on July 20, 2015 (gmt 0)

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I think it should be "Madcents" ;)
2:16 pm on July 20, 2015 (gmt 0)

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Today is horrible day. I think someday we will pay google for advert :D
2:17 pm on July 20, 2015 (gmt 0)

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At the moment it's "Noncents"!
2:22 pm on July 20, 2015 (gmt 0)

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Just out of curiosity how many of you have https and how many http and if you are https how is it working for you in terms of AdSense?
2:55 pm on July 20, 2015 (gmt 0)

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As predicted mediaDotnet had higher RPM that Adsense yesterday by a little over a dollar.
3:13 pm on July 20, 2015 (gmt 0)

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Started slow, but some high value clicks are rolling in today.
3:14 pm on July 20, 2015 (gmt 0)

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Adsense really runs less ads at present, but I can see many high-quality ads displayed by adroll and criteo.
3:19 pm on July 20, 2015 (gmt 0)

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Average CPC has dropped significantly the last couple of days.
3:42 pm on July 20, 2015 (gmt 0)

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One of the things happening these days is also a massive shift of budgets from Adwords -> Facebook. This obviously hit us websites extremely hard. It's a shame that Facebook doesn't support websites in their Audience network, but I guess we'll just have to make an app.
3:55 pm on July 20, 2015 (gmt 0)

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Today is a little slow but the weekend was good and last week was a record breaker. Interestingly, my eCPC goes up as my traffic increases.

Just out of curiosity how many of you have https and how many http and if you are https how is it working for you in terms of AdSense?

Made no noticeable difference for me.
5:34 pm on July 20, 2015 (gmt 0)

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Hmm. On Saturday as an experiment I removed a media.net ad that appeared adjacent to an AdSense ad. AdSense RPM for that day doubled my monthly average so far. Sunday the RPM went down by 1/3. Monday went down by another 1/3. Net RPM now lower than before the experiment. It's time to restore the media.net ad.

It looks like Google's algorithms will hold down RPMs (and inflict punitive RPMs) under this scenario. Just another data point.
5:52 pm on July 20, 2015 (gmt 0)

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I see one thing. I have for example click 0.5$ adsense give me this $0.5$ but in 20 minutes i havent got this $0.5. I have today lowest RPM from start adsense i dont know what it is but on saturday it was quite ok. But today on monday its horrible.
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