July 2015 AdSense Earnings and Observations

[RedBar]

The start of the summer holiday season for many often with huge ups and downs in traffic.

[ember]

The end of June dragged a little. Today new month and new quarter and things look good.

[netmeg]

* BOOM *

[RedBar]

*BUST*

Traffic way, way, way down so far today, Google.com SERPs seems to have gone almost 100% US results for my widget sector, diabolical and ultra messy..

[puckparches]

Very bad last 2 days for me, almost 30% down. What's going on? I was expecting low number for Friday and Saturday, but Tuesday and Wednesday?

[RedBar]

Traffic and earnings down for "weekend" Wednesday and especially so desktop with mobile being my top earner and my new responsive unit out-earning everything.

[tangor]

BAU (Business as usual)

[Ebuzz]

Got a feeling that July may rival May as the worst month....

[netmeg]

Once we fixed the bad code, everything shot up. Happy netmeg.

[nubchai]

June was o.k. I don't expect normal traffic and stats until after the 4th of July holiday.

[RedBar]

WTH has happened?

Should there be a red bar?

[RedBar]

Leaving AdSense on until the end of this 24 hour period, if no improvement it's going. Something has changed drastically in the past three days and I'm not giving them a free ride.

[Maleda]

Not a red bar, but the stats are down - anyone else?

[Mentat]

Last day of June was very nice, but 1st and now 2nd of July are a nightmare - 30%

The good news is that 4th of July is Saturday, but I bet that in the same time we will see the new Panda, so July will be a very bad month...

[RedBar]

but 1st and now 2nd of July are a nightmare - 30%

Yep, I'm looking at bad weekend type of figures. Normally by this time of day I would be looking at ~66% of my clicks, today I'm at 22%, my EPC is fine, my CTR has collapsed yesterday and today.

[AlexB77]

Stats are looking good on our end as well as earnings at least so far. G took only 0.2% of my last month earnings, which I could leave with.

[marsradio]

I'm thinking that given the holiday weekend and with a lot of people already on holiday, advertisers are holding back. I hope that's the reason, because this is horrible!

[netmeg]

I'm booming, but I can't get into my account, getting the We apologize for the inconvenience, but we are unable to process your request at this time. Our engineers have been notified of this problem and will work to resolve it. message, but the app and the Chrome extension work.

[AlexB77]

@netmeg, same here, it has started in the early afternoon here in the UK, but I can get to my Performance Reports on my desktop, app and Chrome Ext. are also fine.

[RedBar]

Only an above average EPC rescued Thursday's well below average CTR and click volume, they were right at the bottom of 2015 numbers, horrible.

[trebuchet]

Interesting day today so far. CTR and EPC have both plummeted. RPM hasn't reached a dollar. The only thrill is a click bombing by some bored Canuck. Think I'll log off and come back Monday, I suspect this weekend will be a write off.

[ember]

Outstanding month so far. EPC is higher than normal.

[RedBar]

Think I'll log off and come back Monday, I suspect this weekend will be a write off.

For me the AdSense counters are already on holiday, my logs say it's a normal day, AdSense says it's dead. I have this feeling that for whatever reason Google is trying to annihilate my sites.

Their stupid game is getting boring.

[trebuchet]

Things have improved but only just. Comparison between Adsense and Analytics/Statcounter over the last couple of days shows that only 30-40% of ad clicks are being paid in. One worrying trend is that double clicks (i.e. by the same IP on ads on the same page) are being discounted altogether. Someone please tell Google that a double click is unlikely to be accidental, nor can it be considered a click bomb by any stretch of the imagination.

[Vader1206]

CPC is TERRIBLE this month. Never more than 20 cents, closer to 10 cents. It used to be 2x this, this time of year. What gives?

[Ebuzz]

Someone please tell Google that a double click is unlikely to be accidental, nor can it be considered a click bomb by any stretch of the imagination.

If you recall, that was what I was suggesting last month.......

People need to complain to Google directly about this increased discounting of clicks. It's just way overboard. Google is OVERDOING it.

[trebuchet]

I don't recall you saying that but if you did, I agree. It used to be the case that for a double click only the first click was counted. Now it seems neither of them are. That's throwing advertisers a freebie just because readers are clumsy-fingered or go back for a second look.

[RedBar]

Lowest-ever clicks day Friday by a full 25% to the next lowest, their PVs show 4th lowest ever.

If things do not pick up after this weekend, bye bye AdSense and forum.

[Calum_Jones]

My CPC has plummeted. As little as $0.09 per click LOL... I track each device separately... It seems it's mainly mobile CPC which is down to nearly nothing, might as well be getting free clicks at this point. My site is almost purely mobile users so that's very frustrating.

[carlostorch]

Same here. Bad earnings and getting this message: We apologize for the inconvenience, but we are unable to process your request at this time. Our engineers have been notified of this problem and will work to resolve it.