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July 2015 AdSense Earnings and Observations

     
10:16 am on Jul 1, 2015 (gmt 0)

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The start of the summer holiday season for many often with huge ups and downs in traffic.
11:38 am on July 7, 2015 (gmt 0)

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I want to share something and this is happening almost everyday with me :(

Today at my local time 10.30 am, my earning was $6.38. But right now, after 7 hours, it's only $6.98. In these 7 hours, I've got 950+ pageviews and 710+ visitors, but why the difference of earning is only $0.60?

I just want some opinion about this.

[Note: The earning I mentioned above is just an example]
11:58 am on July 7, 2015 (gmt 0)

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Same here.
1:01 pm on July 7, 2015 (gmt 0)

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My crash started last Tuesday 30th June, I have not had one single day since then as a normal, average AdSense day.

Does this line-up with what others have experienced?
1:33 pm on July 7, 2015 (gmt 0)

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We started seeing a slight downward trend that increased during the last week of June but then as soon as we hit July the bottom fell out. We've never seen numbers this bad. We have one Media.net placement and it is outperforming all our Adsense placements.
3:28 pm on July 7, 2015 (gmt 0)

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Good day.
4:02 pm on July 7, 2015 (gmt 0)

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Very odd for me as well. Good RPM but my clicks are VERY low for today in comparison to a regular day.
4:06 pm on July 7, 2015 (gmt 0)

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As netmeg said here few days ago BOOMING

Some very high UK clicks in the morning followed by many more from US. July 2015 so far looks much, much stronger than July 2014, 2013 and 2012
4:25 pm on July 7, 2015 (gmt 0)

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Very odd. My RPM is up, CPC is up, but the usual amount of clicks that I would have for this period is certainly down, way down. I wonder if Google put that click safeguard in affect where it takes away all accidental clicks on mobile.....could be the reason I'm taking a click hit today - unless there is some statistical delay.
7:03 pm on July 7, 2015 (gmt 0)

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Bad day as usual :(

CTR:- 50% down
3:51 am on July 8, 2015 (gmt 0)

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I noticed a very odd trend. First time in well over a year, my desktop earnings are going to outdo my mobile earnings (although there are three times as many clicks on mobile) today. Hmmmm. I'll have to check my analytics to see if there is a decline in mobile traffic for whatever reason.
9:34 am on July 8, 2015 (gmt 0)

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google is paying me less and less , it is really disgusting
10:47 am on July 8, 2015 (gmt 0)

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For the first time in a week on Tuesday I nearly had some average metrics, actually most were except for my USA EPC at 51.2% which meant US earnings were 59.9%.

One noticeable thing, I hardly had any clicks in the second 12 hours of the Googleday, very unusual since that is when I normally seem to "catch-up".
11:06 am on July 8, 2015 (gmt 0)

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Today is going to be the worst day. From 10 am to 5 pm(my local time), my earning is only 20 cents. In these 7 hours, My site got 960 page views and 780 visitors
11:13 am on July 8, 2015 (gmt 0)

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The first week of july has been bad for me. Earlier, I thought after 4th july weekend things will get better but Monday, Tuesday were also bad - almost 20% down from the last week.
11:16 am on July 8, 2015 (gmt 0)

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One noticeable thing, I hardly had any clicks in the second 12 hours of the Googleday, very unusual since that is when I normally seem to "catch-up".

Same here for Jul 7.
11:18 am on July 8, 2015 (gmt 0)

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Enjoying a never-spotted-before CPC of a click on one of the sites: USD 0.0007 that is 0.07 US cents. This is a single click on a low traffic site, recorded early in the Google day today. (Not a result of multiple clicks, the preceeding click on the site before this one was recorded 3 days ago.)
2:13 pm on July 8, 2015 (gmt 0)

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Google organic search seems to be a bigger problem for AdSense, at least for the sites I manage. We can write an in-depth, authoritative article on a topic, and it gets ranked much lower than a big brand site with a less relevant article.

We can't make money from AdSense on highly relevant content if Google favors larger sites with less relevant content.
3:56 pm on July 8, 2015 (gmt 0)

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We can't make money from AdSense on highly relevant content if Google favors larger sites with less relevant content.


Yep and it's getting worse, I was checking some SERPs results yesterday and I honestly couldn't create less relevant pages than those Google were ranking, they were pointless, useless, they must have one helluva bounce straight out rate because there was nothing there of any value except for an image and some 3-4 keywords stuffing several times over...incredible.
4:37 pm on July 8, 2015 (gmt 0)

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they were pointless, useless, they must have one helluva bounce straight out rate because there was nothing there of any value except for an image and some 3-4 keywords stuffing several times over


Just search for "bowling tips" and see the first two results :P
4:44 pm on July 8, 2015 (gmt 0)

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Second day in a row where my desktop revenue is on path to beat mobile revenue. Not hard to do when desktop is 85 cents a click and mobile is 27. Even with three times as many clicks, mobile revenue getting overrun the last two days.
5:20 pm on July 8, 2015 (gmt 0)

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am i the only one who got a 200% increase in "invalid click activity" from May-June, and a massive 1500% increase for April-May... ?

Even now, its less than 0.6% of total income, but a staggering increase!

Oh, and Monday was my 3rd best day ever... but rest of this month has been off as others mention.
6:34 pm on July 8, 2015 (gmt 0)

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Ohh! It was the worst day since January. Traffic increased. But, CPM and CPC went down to 50%
3:00 am on July 9, 2015 (gmt 0)

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July is traditionally a weak month for me and also this year I see the seasonal effect. Still, I am up against last year. RPM is about 20% higher than last year so far (with currency correction) and especially Tuesday and Wednesday were superb. No complaints here. I get paid in Euros but 98% of my earning are from non Euro countries. For real performance figures I have to take the 21% currency loss in account. The Euro got 21% cheaper, so I get more of them.
5:56 am on July 9, 2015 (gmt 0)

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I usually don't complain and just browse the monthly Observation tread here but I must say, July is really crappy and getting worse. Traffic continues to break records but RPM is way down. I hope things turn around because I am getting near territory where I'm considering a replacement for Adsense.
6:13 am on July 9, 2015 (gmt 0)

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I finally figured out me odd numbers, why my traffic is so much higher than last July - with higher CPC, RPM but clicks have dropped down this week. I currently have a homepage takeover campaign (which pays very heavy). They allowed me to keep my adsense tags up, but I just realized the homepage takeover is using Google Adsense for their campaign (based on the URL). I think because of that I'm getting either a lot of blanks (with five ads technically showing) and I've noticed a lot more text ads due to this (I almost never get text ads).
1:46 pm on July 9, 2015 (gmt 0)

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I am getting near territory where I'm considering a replacement for Adsense.


If there is anything good out there, let me know.
2:27 pm on July 9, 2015 (gmt 0)

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We may begin testing Media.net in our Adsense placements. This is something we wouldn't have even considered a couple weeks ago.
3:58 pm on July 9, 2015 (gmt 0)

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Good start today with RPM hovering around $20. As the day moves up I am sure this will drop dramatically.
12:57 pm on July 10, 2015 (gmt 0)

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Our numbers have been steadily decreasing since July 1st. CTR is the main culprit. We suspect it is due to the ads we are getting on the site, they have very little relevance to our content which is a new occurrence. It's as if Adsense can no longer tell what is on our site, I have no idea why we are getting these big brand ads that are bought on CPM as opposed to relevant ads.
12:56 pm on July 11, 2015 (gmt 0)

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Is anyone else seeing widespread double/triple adserving for the last 4+ days? So I only run texts ads on one of my sites, and in the last 4+ days all the 2-3 text ads on each page are the same. So it's the same ad 2-3x. Typically this only happens at the end of months and very rare for my site. I even created new ads units and they are all the same ad on the page. Now I have hundreds of pages and page 1 and page 2 show different advertisers, but again it's always the same ads on the page. Might be a "text ads only" bug, so I might have to switch to all ad types, but was curious if anyone else was affected by this adsense bug.
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