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July 2013 AdSense Earnings and Observations

What is and what is to come...

     
6:35 pm on Jul 1, 2013 (gmt 0)

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Here we are, July 1st and I'm trying to be optimistic. I hope this month brings a much needed upswing!
6:19 pm on July 27, 2013 (gmt 0)

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@zarathustra2011

Do you mean that you removed some of your sites from "allowed sites" in your adsense account?
Or did you remove adsense codes from within those couple of sites?
6:28 pm on July 27, 2013 (gmt 0)

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Saturday is getting off to a big start. It's usually a slow day.
6:28 pm on July 27, 2013 (gmt 0)

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Summer slump here. (Which is pretty much to be expected for my topic as people head for the beach.)
7:08 pm on July 27, 2013 (gmt 0)

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Should have better rephrased it - I meant I blocked the url's of a few generic and irrelevant advertisers.
Definitely an improvement on yesterday, but I'm still having these periods of several hours, when the stats just don't seem to move.
8:15 pm on July 27, 2013 (gmt 0)

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Today my US CPC has dropped to $0.15 ? What's going on?
10:08 pm on July 27, 2013 (gmt 0)

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All I know is, some days:

CTR up, EPC down
CTR down, EPC up
CTR down, EPC down
CTR up, EPC up

It all averages out over a month. The only long term static decline I know of, is the affect of Google's Zoo.
5:11 am on July 28, 2013 (gmt 0)

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From low day yesterday to very high earning today. Very strange.
6:43 am on July 28, 2013 (gmt 0)

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Back to average earnings today. Wish this month did balance out in the end, but I know it's going to be my worst month for some years.
8:32 am on July 28, 2013 (gmt 0)

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Yesterday earnings ended up 10x more than the day before. Like zarathustra2011, it's not going to be enough to save the month from being one of the worst ever. RIP July 2013, hello August.
9:58 am on July 28, 2013 (gmt 0)

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Don't know about you Play_Bach, but after yesterday's recovery, I have virtually no page views, and zero clicks, three hours into the day. Back to nonsense reporting.
10:55 am on July 28, 2013 (gmt 0)

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Just 2 words for summer 2013 revenues, very happy!
10:59 am on July 28, 2013 (gmt 0)

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@zarathustra2011

I'm in the SF Bay Area and it's not quite 4am here. Most of my traffic is USA, so it's not unusual that AdSense reports won't show much activity for a few more hours. It used to be I'd get clicks recorded all day and night, but then something changed. Now from midnight until well into the next day I might see only a handful of clicks reported and that's it until later that night (if I'm lucky that is...)
11:09 am on July 28, 2013 (gmt 0)

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Hilarious. No sooner than I post above about reports being dead than a superclick comes in.
11:16 am on July 28, 2013 (gmt 0)

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You're up late aren't you! Congrats on the superclick, that's what I need right now! 4 hours have passed and I have one click. Seriously messed up reporting. Hoping it will catch up soon.
4:48 pm on July 28, 2013 (gmt 0)

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Yesterday was a brilliant 8/10 day. Today is trending towards a possible 8/10 to 10/10 day. I'm juiced!
5:42 pm on July 28, 2013 (gmt 0)

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Looking terrible all day, then in the past half hour, earnings jump 400%. Low on clicks, but CTR very high. If it continues today will turn out well.
6:30 pm on July 28, 2013 (gmt 0)

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Dead all day here...
8:15 pm on July 28, 2013 (gmt 0)

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Having the third highest earnings day all month so far with only 1/3 average page views and a half day still to go. Sure AdSense, whatever you say.
8:13 am on July 29, 2013 (gmt 0)

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Despite ridiculous reporting, an average day yesterday and a good start to today, though experience tells me that means nothing until the day is done.
2:07 pm on July 29, 2013 (gmt 0)

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Yesterday ended as the second highest earnings day all month. No reason why that I can see. Won't be enough to save the month from being a disaster, but nice to see it moving in the right direction again. Hope it lasts.
2:22 pm on July 29, 2013 (gmt 0)

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We have seen the new ads they started displaying over the weekend, show images on the ads, little flashing images and also single link units that open up. Also noticed we now can opt out on the user based ads and show more content relevant based ads (in my opinion help) the adsense program work bet.

Adsense is now faced with ad blindness, and some browsers offering to turn off ads.
3:29 pm on July 29, 2013 (gmt 0)

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Flying today, but too little too late to save July. Just hope the end of July is a sign of things to come in August.
4:20 pm on July 29, 2013 (gmt 0)

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Yesterday ended as bad as it started. Today looks no better. What is going on? I never thought July could end worse than June, but here we go.
5:12 pm on July 29, 2013 (gmt 0)

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Same here, only a bit of hike on Sat 27th, but yesterday tanked down again.
5:28 pm on July 29, 2013 (gmt 0)

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Yesterday was not as bad as I expected it to be, specially after a complete migration of my strongest site.

Still about to see today
7:25 pm on July 29, 2013 (gmt 0)

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Not sure what's happening but CTR is almost non-existent. People suddenly stopped clicking, funny stuff.
8:03 pm on July 29, 2013 (gmt 0)

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Are your ads matching your content?

Like i mentioned above google adsense has opened up some options for publishers, such as turning off interest based ads. I prefer the IB ads off because if my site is about pretty kitties, and the ads are showing hello kitty ads, not liky my visitors will click them.

Yes in theory having the whole bowl bid up your ctr is nice, but if only a little bit of those ads get clicked.
10:05 pm on July 29, 2013 (gmt 0)

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Past 3 days have been very high, double our normal earnings. Today looks like it'll be the highest earning day in 2 years.

I'm always reserved when it comes to things like this, especially towards the end of the month. Sometimes we see a slump the first week of a month, and earnings may tank on Aug 1.

Also, it may or may not be related to outside issues in our case. I made layout changes 4 days ago. As I usually do, I'll wait a couple of weeks to see if this is a real trend or a momentary spike before I either sing joyfully from the roof tops or cry into a beer.
10:26 pm on July 29, 2013 (gmt 0)

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Things are finally starting to come to life. May end up a good day, but too late for the month to recover.
2:21 pm on July 30, 2013 (gmt 0)

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Yesterday... low
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