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July 2013 AdSense Earnings and Observations

What is and what is to come...

     
6:35 pm on Jul 1, 2013 (gmt 0)

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Here we are, July 1st and I'm trying to be optimistic. I hope this month brings a much needed upswing!
4:04 pm on July 4, 2013 (gmt 0)

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> google bring back my arrows

Arrows still showing here (SF Bay Area, USA)
5:02 pm on July 4, 2013 (gmt 0)

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I've got rectangular arrows and circular ones!

my ctr dropped 200% and click value almost 300%


Do I assume you mean your CTR halved i.e. dropped 50% and your click value is 1/3rd of what it was, i.e. 33% ... ?
6:51 pm on July 4, 2013 (gmt 0)

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By yesterday had beaten all of last July (which is always my best month). I'm good.
7:00 pm on July 4, 2013 (gmt 0)

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netmeg - How fast does the traffic for that site fall off, immediately, a few days or a gradual decline throughout the month?
8:14 pm on July 4, 2013 (gmt 0)

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@ Jaideemaak

Yep, I just saw a vanishing click. How does *that* happen?

It's very odd how the clicks come and go. I'm noticing I do really well in the very early morning hours -- and very bad from 9 am until 4 pm. It's really weird.

But I'm thankful I even get clicks.

@ HowYesNo

What do you mean "arrows"? I don't have any arrows like this ">>>".

I see little blue arrows on link ads, and normal text ads have a little 'adsense' thing at the bottom with a little arrow (which I don't like). That's all I can think of.

And a CTR of 0.6% seems really low. Anything below 1% causes me distress.
9:31 pm on July 4, 2013 (gmt 0)

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netmeg - How fast does the traffic for that site fall off, immediately, a few days or a gradual decline throughout the month?


Pretty sharply (there are six sites now) but it still does above average till the beginning of September.
4:01 am on July 5, 2013 (gmt 0)

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Today is the new new new low.... everything is going horrible.
9:29 am on July 5, 2013 (gmt 0)

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yesterday finished with terrible stats without arrow(s) [ > ]

ctr -50% and cpc recovered at the end, but it's lower than before (example 10c, now ~6.5c)
4:40 pm on July 5, 2013 (gmt 0)

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July has been slightly better than June, which doesn't sat much. Yesterday was dead, being Independence Day (July 4) here in the states. Today is looking like people are still on an extended holiday. I won't expect much of anything until Monday comes.
5:08 pm on July 5, 2013 (gmt 0)

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> Today is looking like people are still on an extended holiday.

That and hungover ;-)
5:34 pm on July 5, 2013 (gmt 0)

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Or watching epic tennis from Wimbledon!
9:46 pm on July 5, 2013 (gmt 0)

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@Karkadan

Oh my... I'm agreeing with you on this one. This is painfully low. Yesterday I thought... it's the 4th - ignore - but today.... I hope it is extended holiday - otherwise I need to be seriously worried.
10:09 pm on July 5, 2013 (gmt 0)

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@Frost_Angel Today it is even worse. I have been working with Adsense for over 7 years, living of it, I am seriously thinking about switching my business cause this whole year, it has gone from bad to the worst case scenario.

This is awful.
10:16 pm on July 5, 2013 (gmt 0)

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@Karkadan
Oh trust me... I feel your pain. I have been with adsense since 2003! Yep - from the beginning and huge success - because I worked hard and write my own content..... and all that good stuff - but now.... it's a joke - I actually DID have to take on a part time job because it's gotten so bad.
2:06 am on July 6, 2013 (gmt 0)

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I thought it was only me. I've been living on Adsense for 7 years, and this month is pushing me back to find a job. :S
4:53 am on July 6, 2013 (gmt 0)

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Having the best day since June 27 thanks to some large IBA clicks.
5:04 am on July 6, 2013 (gmt 0)

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New to this site, been talking about the CTR decrease and rampant clawbacks on another thread. I had a huge jump in CTR and CPC due to some content changes and ad placement late March. Revenue shot up, got really excited. Then July 1st hit and late morning, the clawbacks started and continued at the rate of about 99%. I only had a handful of clicks allowed in the next couple of days.

I'm self taught, have a day job, do all my own coding and everything else for a site that is on a scale is way too ambitious. I know just enough to fake it in most areas, including Adsense.

I thrashed around making changes to the ads, messaged Google, got the std form reply about invalid clicks (you mean 99% of my previous clicks were invalid?!?) at about 24 hrs exactly. Nothing seemed to help and I ended up putting almost everything back the way it was except 1) a little extra margins around the ads (which are used to break up long lists of tabular data that contains quite a few text links to other pages) and 2) turned off the "Enhanced text" ads feature (which probably did nothing). Yesterday, CTR rose a bit from almost zero, but clicks were less than 10% of former. Still a few clawbacks, but mostly just an absence of clicks (that Google admitted to anyway). Today, a few more clicks and a jump in CPC at least for the first half, and my earnings are up to only 1/4 of last week's consistent, steady level, instead of almost 1/20th. My content still gives me great CPC, but that's the only positive this week. I only caught one clawback today, I was able to monitor every 15 minutes on average and then more frequently when a click or two was added.

So, it will be interesting how/if things recover. If there was an invalid clicks issue, why does it seem to be slowing recovering without a significant change on my site (knock on wood)? If it wasn't an issue, WHAT THE HECK?!? It really seems like Google's algorithms are part voodoo and create lots of friendly fire/collateral damage.

As a newbie, can anyone point me to good resources to learn the ropes. EG, what a "clawback" is. I only learned that the hard way and it seems like basic info. I don't have time to spend weeks learning the ins and outs of Analytics, eg. My coding todo list is infinite. I need the Cliff notes. I'll skim the archives of this forum as much as I can.
6:44 am on July 6, 2013 (gmt 0)

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Had another bump up, so now today is the best since June 19. Crazy. Too bad my traffic is only at about 1/6 what it once was. Getting traffic back up to decent levels in the current SE climate is the thing I haven't figured out yet. Almost seems impossible at times, but I keep working at it anyhow. "Hope springs eternal," I guess (or is it, "can't take a hint" ;-)
9:21 am on July 6, 2013 (gmt 0)

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Yesterday was a very good day indeed, but today is reading as zero clicks so far, so something is delayed in the reporting.
11:08 am on July 6, 2013 (gmt 0)

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for me, the main problem is that I see every day a lower eCPM since 30 of June...
3:49 pm on July 6, 2013 (gmt 0)

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Been really busy but I can tell you July is looking better than june, not as low (still not the previous average)
10:21 pm on July 6, 2013 (gmt 0)

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4th sucked, yesterday was epic, today looking good.
10:37 pm on July 6, 2013 (gmt 0)

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Weird, I have more traffic but no clicks? I thought it could have something to do with holidays.
5:56 am on July 7, 2013 (gmt 0)

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Worst day in months. Earnings are down 10x from yesterday. WTF is going on?
10:23 am on July 7, 2013 (gmt 0)

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Saturday was ridiculous with a huge data loss for me, AdSense stats were way out of sync with any of my other logs which all showed a normal day, resulting in my second-lowest ever Page Views day, consequently all other metrics were down except my best EPC of the month so far ... Not impressed, again.
10:52 am on July 7, 2013 (gmt 0)

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Plus, it's stuck, it's stuck, it's fuffing stuck again!

63 page views so far today, WTF indeed!
11:57 am on July 7, 2013 (gmt 0)

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How could Saturday end up worse than Friday was a REAL SHOCK. Dreadful earnings, CTR, etc., all across the board. It's PERPLEXING!
1:23 pm on July 7, 2013 (gmt 0)

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@HuskyPup
@JCKline

Good to know that we're not alone, I guess. Yesterday never got off the ground. Reporting from the Plex just keeps getting worse and worse.
2:48 pm on July 7, 2013 (gmt 0)

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Last two day were complete tail spins. Four days ago was 10/10 great, then 3/10 the next day, then about 6/10 yesterday. Going from 10/10 to 3/10 is not out of the ordinary. I'm pretty much in the same feeling with a lot of people here. Things are just so screwball I'm likely best not to check on a daily basis. I've cut many many expenses over the past year because I saw this more as a trend than a blip. I was quite correct on that feeling.
7:07 am on July 8, 2013 (gmt 0)

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I am up slightly in revenue today from yesterday but down on CPM (more pageviews today). 25% drop in revenue from the end of June. Having said that, Tribal Fusion is far far worse. We dropped from an 80% fill rate on 30 June to 12% for ATF US. We dropped 75% revenue there. They were our second highest earner.

Tribal has a great reputation for high CPMs but the reality is, when you discount for fill rate and their ridiculously high revenue share (45% to them) I was getting a US CPM of $0.12 on the worst day.
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