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July 2013 AdSense Earnings and Observations

What is and what is to come...

     
6:35 pm on Jul 1, 2013 (gmt 0)

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Here we are, July 1st and I'm trying to be optimistic. I hope this month brings a much needed upswing!
7:40 pm on July 14, 2013 (gmt 0)

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Saturday - 40% less clicks, same traffic!

Something is wrong, really wrong.
8:45 pm on July 14, 2013 (gmt 0)

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July 30+% drop in earnings so far. Like a light switch.

Im throwing in the towel with google. Getting direct advertisers and starting non-web based businesses. #*$! googles monoply.

As soon as im completely free of googles revenue, taking them to court for all the copyright violations in google image search, stealing my full size images for their corporate use and my bandwidth to boot.

Small claims court every week for google. See you there #*$!s.
Going to be my hobby. You will have to pay your expensive attorneys to see me in court every week until you license my copyrighted images.
10:19 pm on July 14, 2013 (gmt 0)

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Good luck with that. Of course, you could just block your images from showing up in Google at all.
6:10 am on July 15, 2013 (gmt 0)

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Best day of all time. High CTR, huge traffic, good CPC.
8:05 am on July 15, 2013 (gmt 0)

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Yesterday earnings were the worst since the complete meltdown on April 8th. WTF is going on?
12:35 pm on July 15, 2013 (gmt 0)

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"Good luck with that. Of course, you could just block your images from showing up in Google at all. "

Small claims court limitations are about $5000 in most states.

That is my image license cost per year.

I will nail them every week for $5000 for each image these illegally steal and display on image search.

I will then attract a billion dollar class action lawsuit.

Who the hell does google think they are stealing all artists images at full resolution, hot linking them, and displaying them on their commercial site for their benefit?

Their flagrant violation of the law will be dealt with sooner or later.
2:44 pm on July 15, 2013 (gmt 0)

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I look forward to reading about it.
5:41 pm on July 15, 2013 (gmt 0)

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As soon as im completely free of googles revenue, taking them to court for all the copyright violations in google image search, stealing my full size images for their corporate use and my bandwidth to boot.


Sure.
10:06 pm on July 15, 2013 (gmt 0)

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I sense an opportunity for Jost:

Run AdSense ads on a blog about "How to Sue Google."
5:46 am on July 16, 2013 (gmt 0)

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They keep reducing my earnings today. I've never seen this happen. I've basically lost about $15 in earnings. Same traffic as always. This is getting worse and worse.
8:17 am on July 16, 2013 (gmt 0)

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Suddenly impressions doubled but zero ctr and only 1 cent. How can I even get 1 cent without ctr? Is the report update being delayed that much? Anyone seeing this on their side? It's weird.
11:04 am on July 16, 2013 (gmt 0)

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Yesterday was back up again to the same level as July 11th. Not great, but at least not apocalyptic like the day before. July earnings so far are way, WAY behind June and May. Here's to hoping the remaining days of the month rally big time.
12:23 pm on July 16, 2013 (gmt 0)

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Past three days have been okay, and today is going well. It will have to continue in this vane if July is to match May and June. I long for repeats of Jan/Feb/March and April. I suspect things will not improve until after August.
1:51 pm on July 16, 2013 (gmt 0)

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Suddenly impressions doubled but zero ctr and only 1 cent.


CPM ads. Some advertisers don't bid per click, they bid on impressions.

I am of course way way down from peak, but still doing better than last year. Any improvement, regardless of how small, is movement in the right direction.
3:45 pm on July 16, 2013 (gmt 0)

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Red banner is appearing saying delayed reporting (UK).

But on the initial summary report the banner doesn't appear it's only on the detailed reports, wonder why it doesn't appear on the initial report?
4:19 pm on July 16, 2013 (gmt 0)

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Recent days have been "ok", not low and not low low, pretty average I could say. Been busy tuning and migrating sites so I've been paying less attention to G Adsense recently.

But there is something I just did: I removed Google Search from one important site. Why? mostly ads, earnings from G search? low, but I removed it mostly because the internal search engine should be useful to my visitors, not providing nonsense links out of my sites.

I will be migrating another of my sites to my newest CMS and in the process I will remove G search from this one too.
5:58 pm on July 16, 2013 (gmt 0)

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Red banner here too -
We're sorry, some data in this report is delayed, please try again later. There's no impact to ad serving or payments.


The good news is that my earnings so far today are blowing away the rest of the month. Something is seriously screwed up at the Plex.
6:48 pm on July 16, 2013 (gmt 0)

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Red banner here, too, and already having a great day.
7:14 pm on July 16, 2013 (gmt 0)

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Same red banner.
8:15 am on July 17, 2013 (gmt 0)

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Another very positive day yesterday.
11:06 am on July 17, 2013 (gmt 0)

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Yesterday was my best day all month, by far. As I posted earlier in the stuck thread, I'm convinced now that clicks are being held days over for validation. It makes no sense that yesterday, with the second lowest ad requests all month, should somehow earn 12x more than the day before. How's that possible?

I've been with AdSense for nearly ten years, so when their reporting starts getting really weird like it is now, naturally I'm going to wonder what's going on. There's been a lot of posts here and elsewhere as to what happened to the AdSense program. How is it click count is down 10x from what it was in 2009, yet CPC is way up? Too many things add up to a reporting system completely out of whack with anything resembling real time.

How is it that I can have several lousy days in a row and then yesterday it's superclick Tuesday? Makes no sense at all. No sense, except if what is being reported now as totals are actually composites of previous days finally being tallied. Anybody else?
12:28 pm on July 17, 2013 (gmt 0)

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what is being reported now as totals are actually composites of previous days finally being tallied
.

I'm getting that same belief nowadays. The thing is though, what does it matter? We have absolutely no control over earnings accumulation and no idea what rules G is applying. More importantly, we never will be involved or have any knowledge in the process.

Yes, it's important to check earnings regularly just in case it indicates a problem such as a site going down or some infringement of the rules. But if both of those can be ruled it, all we can do is sit back and watch. One day's earnings is no longer relevant, at best a week's earnings are an indicator of performance or maybe even a month is best.

Another view might be that Adwords users are becoming far more sophisticated in their targeting of ads. Weather, holidays, economic conditions may well affect Adwords users to target ads to appear in very specific time frames and conditions. This could well account for significant variations of earnings day by day and even hour by hour.
12:37 pm on July 17, 2013 (gmt 0)

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It doesn't really matter. And there have been some big changes with AdWords, and some advertisers are more sophisticated, and others are even more confused and accidentally may be paying too much. And enhanced campaigns for mobile become mandatory on July 22, and some people are converting now.

I've been with AdSense since 2005, but it has *never* performed consistently day to day for me. It's always been one day up, one day down. But I have been with AdWords since 2004, and the same thing is true there too (both with the search and the display networks) There are just too many variables to look at it day to day, some of which we might know or guess, and some that are totally out of our orbit. I try very hard (and don't always succeed) not to consider anything less than a month to be any kind of indication where things are going. Otherwise I'd be driving myself even more batsh*t crazy than I already am.
2:35 pm on July 17, 2013 (gmt 0)

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> It doesn't really matter.

True, except for the history of the program and how it used to be much more aligned to a daily report that made sense. I don't have a problem with AdSense deciding that daily reports are no longer viable, just would have liked them to tell us that they were changing to a longer cycle. For all I care, they could just say reports will be available once a month and be done with it.
3:24 pm on July 17, 2013 (gmt 0)

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Well they won't. Not because of us, but because the advertisers want up to date stats, and it would cause a big stink if Google came out and admitted they weren't always up to date (even though they probably aren't)
3:50 pm on July 17, 2013 (gmt 0)

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Five days of excellent earnings, today looking good already. Yesterday was best day of the month so far.
5:28 pm on July 17, 2013 (gmt 0)

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I prefer a daily report that's 90% accurate (just a guess) compared to a weekly/monthly report that is 100% accurate. It's just a good feeling to see some stats on a daily basis even though they might not be 100% accurate. When looking at trends I do tend to focus on monthly data and compare to prior years.
10:00 pm on July 17, 2013 (gmt 0)

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I'm glad some of you are experiencing great things lately. I will say that starting at about July 1, it's been atrocious. Perhaps 2 or 3 somewhat "normal" days, but the rest have been essentially rock bottom. A serious nose dive and if it was a blip, I would have seen some type of bounce back days recently. Not at all. I've posted some depressing results over the past 1.5 years but right now this is the word sort of trend I've experienced on Adsense, ever. I mean this is shocking to me quite honestly. I still hold out some hope of seeing a bounce back, mega clicks, etc. It's the 17th so I need to be real about this.
7:22 am on July 18, 2013 (gmt 0)

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Yesterday click count and earnings stopped moving around 5:00pm. Another lousy AdSense day for the books. :-(
4:28 pm on July 18, 2013 (gmt 0)

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Yesterday was about a 4/10 for me.
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